Eater LA Audience in United States

Eater LA logo

Eater LA has an estimated audience of 421,981 people in United States. 54.5% are female, 45.5% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Goop, Steampunk, John Havlicek, Fairy godmother, Mothercare.

The average Eater LA fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Steampunk, John Havlicek, with strongest over-indexing on Goop (12.31× the country average). Demographically, the Eater LA audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Eater LA fans

Demographic split for Eater LA audience in United States
MetricValue
Female54.5%
Male45.5%
Average age38.6
Estimated audience size421,981

Audience persona

The typical Eater LA fan in United States is balanced, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Eater LA in United States
RegionReachAffinity
California316,48626.43×
New York23,9351.02×
Texas14,0260.39×
Washington10,9821.3×
Oregon9,2001.9×
Nevada8,0511.97×
Florida7,1410.25×
Illinois6,7920.48×
Arizona5,2690.61×
Georgia4,5240.35×
Colorado4,2470.64×
Massachusetts4,1560.5×
Virginia3,8010.37×
New Jersey3,3740.31×
Hawaii3,1461.73×
Pennsylvania2,8320.2×
Washington, District of Columbia2,4871.96×
Tennessee2,3080.27×
North Carolina2,2460.18×
Michigan2,0920.19×
Minnesota2,0390.34×
Ohio1,9320.15×
Maryland1,9060.26×
Iowa1,7370.5×
Idaho1,6830.8×
Louisiana1,4930.27×
Connecticut1,3410.32×
Wisconsin1,2080.19×
Indiana1,2080.16×
Utah1,1820.31×
Missouri1,1340.17×
South Carolina9020.14×
New Mexico8270.39×
Kentucky7800.15×
Alaska5930.66×
Oklahoma5840.12×
Mississippi5760.17×
Alabama5160.09×
Arkansas5120.15×
Montana4830.41×
Nebraska4790.23×
West Virginia4750.24×
Kansas4390.13×
New Hampshire4240.26×
South Dakota4080.42×
Wyoming3850.61×
Rhode Island3780.28×
Maine3780.25×
Vermont3720.5×
Delaware3390.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eater LA audience
BrandAffinityCategory
Goop12.31×Internet & Social Media
Steampunk9.88×Fashion & Accessoires
John Havlicek28×Sports
Fairy godmother13.2×Literature
Mothercare5.71×Kids & Family
Wok10.69×Food & Beverages
San Pellegrino11.78×Food & Beverages
Ken Ham31.12×Business & Career
Home equity3×Home & Garden
Governor of Michigan10.51×Politics & Society
Home construction2.02×Home & Garden
Mathcore11.06×Music & Radio
Justice3.72×Politics & Society
Harlow14.45×Travel & Leisure
Hipster11.35×Politics & Society
Mount Kilimanjaro20×Travel & Leisure
The Gruffalo (film)21.05×Movies & TV
TV Fanatic12.08×Movies & TV
headspace10.1×Health
Elsword16.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eater LA audience
TraitClusterScore
Design AffinityPREMIUM2.74
IndulgenceJOY2.47
Quality AwarenessPREMIUM2.1
Urban LifestyleOPEN2.09
Early Adopter MentalityPOWER1.84
Luxury OrientationPREMIUM1.8

Worldwide distribution

Worldwide audience distribution share by country for Eater LA
CountryShare
United States94.4%
China1.3%
United Kingdom1.1%

See Eater LA audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Eater LA have in United States?

Eater LA has an estimated audience of 421,981 people in United States, concentrated in California and New York.

What is the gender split and age of Eater LA fans?

54.5% of Eater LA fans are female, 45.5% are male, with an average age of 38.6 years.

Which brands do Eater LA fans like most?

Eater LA fans show strongest brand affinity for Goop (12.31×), Steampunk (9.88×), and John Havlicek (28×) over the country average.

Where do Eater LA fans live in United States?

Eater LA fans in United States are most concentrated in California (reach 316,486), New York (reach 23,935), and Texas (reach 14,026). These three regions account for the largest share of the active audience.

What other brands do Eater LA fans also like?

Beyond Eater LA itself, the audience over-indexes on Steampunk (9.88×), John Havlicek (28×), Fairy godmother (13.2×), and Mothercare (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eater LA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.