Economic sector Audience in United States

Economic sector logo

Economic sector has an estimated audience of 3,041,970 people in United States. 31.4% are female, 68.6% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Mathcore, Historic site, Nationality.

The average Economic sector fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Economic sector audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Economic sector fans

Demographic split for Economic sector audience in United States
MetricValue
Female31.4%
Male68.6%
Average age43.1
Estimated audience size3,041,970

Audience persona

The typical Economic sector fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Economic sector in United States
RegionReachAffinity
Texas516,4591.97×
California290,8780.87×
Florida223,8311.09×
New York143,8650.85×
Georgia125,9871.34×
Illinois117,5091.16×
Virginia85,4581.15×
North Carolina72,1900.79×
Pennsylvania66,5300.65×
Washington62,2321.02×
Ohio54,6050.58×
Tennessee52,8270.87×
Massachusetts49,4070.82×
South Carolina48,4141.06×
Michigan48,0170.6×
New Jersey47,7640.62×
Maryland46,2290.88×
Minnesota44,2831.02×
Colorado41,8890.87×
Utah35,9091.32×
Arizona34,7140.56×
Louisiana33,2220.85×
Indiana30,4650.55×
Oregon30,2440.87×
Kentucky29,7450.78×
Wisconsin29,7380.65×
Missouri26,6490.54×
Oklahoma22,3880.66×
Connecticut22,2790.73×
Nevada21,2740.72×
Iowa20,5190.82×
Washington, District of Columbia19,1522.09×
Alabama18,1280.43×
Arkansas17,1690.69×
Mississippi15,4610.62×
Kansas13,7550.57×
Hawaii13,1361×
Nebraska12,8730.84×
West Virginia12,7640.9×
Alaska12,7371.96×
New Hampshire12,2701.02×
Montana12,0291.43×
Idaho11,7870.77×
Wyoming11,1862.48×
New Mexico11,0980.73×
South Dakota10,9601.56×
North Dakota10,6711.71×
Rhode Island10,1551.05×
Maine10,1490.93×
Vermont9,9881.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Economic sector audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters4.21×Shopping
Mathcore18.06×Music & Radio
Historic site8.59×Arts & Culture
Nationality3.87×Politics & Society
Google Home11.64×Technology & Electronics
MK6.24×Music & Radio
Minnesota2.1×Travel & Leisure
N1 road (South Africa)4.34×Travel & Leisure
The Historian16.48×Literature
3D printing2.65×Technology & Electronics
Israel2.04×Travel & Leisure
Pillow1.88×Home & Garden
Eurail16.57×Cars & Mobility
Hipster6.79×Politics & Society
Christmas Gifts3.6×Kids & Family
Vocal harmony3.03×Music & Radio
Irrigation sprinkler6.46×Home & Garden
WESH3.16×Movies & TV
Bully (2011 film)4.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Economic sector audience
TraitClusterScore
PatriotismCONSERVATISM3.8
Quality AwarenessPREMIUM2.69
Need for SecurityCONSERVATISM1.85
Convenience OrientationPREMIUM1.76
DIY MentalityTHRILL1.6
IndividualismJOY1.58

Worldwide distribution

Worldwide audience distribution share by country for Economic sector
CountryShare
United States16.5%
Brazil9.3%
Mexico6.8%

See Economic sector audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Economic sector have in United States?

Economic sector has an estimated audience of 3,041,970 people in United States, concentrated in Texas and California.

What is the gender split and age of Economic sector fans?

31.4% of Economic sector fans are female, 68.6% are male, with an average age of 43.1 years.

Which brands do Economic sector fans like most?

Economic sector fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (4.21×), and Mathcore (18.06×) over the country average.

Where do Economic sector fans live in United States?

Economic sector fans in United States are most concentrated in Texas (reach 516,459), California (reach 290,878), and Florida (reach 223,831). These three regions account for the largest share of the active audience.

What other brands do Economic sector fans also like?

Beyond Economic sector itself, the audience over-indexes on Urban Outfitters (4.21×), Mathcore (18.06×), Historic site (8.59×), and Nationality (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Economic sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.