Rascasse Audience Intelligence

Edward Burns Audience in United States

A data profile of the people who buy, follow and care about Edward Burns in United States — modelled from more than twelve digital signal sources. Edward Burns has an estimated audience of 653,526 people in United States.

#2193among Actor Actress or TV Star in United States#7349among Person in United States#5806in Movies & TV

The average Edward Burns fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kate Winslet, Pinterest, QVC, with strongest over-indexing on Kate Winslet (125.63× the country average).

Demographically, the Edward Burns audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edward Burns fan in United States is more female, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Kate Winslet.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edward Burns profile in United States.

Audience size
654K
in United States
Gender
86.2%♀
13.8% male
Age
38.0
average years
Country rank
#31156
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edward Burns fans

86.2% are female, 13.8% are male, average age 38.0.

Fig. 02

Gender split

86.2%
Female
13.8%
Male
Demographic split for Edward Burns audience in United States
MetricValue
Female86.2%
Male13.8%
Average age38.0
Estimated audience size653,526
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Edward Burns audience in United States
Age bracketShare%
16-199%
20-2936%
30-3924%
40-4919%
50+12%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Edward Burns audience comes from United States.

Worldwide audience distribution share by country for Edward Burns
CountryShare
United States52.1%
United Kingdom12.7%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edward Burns audience in United States is strongest.

Fig. 05

Top regions by affinity

Edward Burns fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.27×
02Connecticut~9K1.25×
03New Jersey~20K1.23×
04New Hampshire~3K1.23×
05Massachusetts~20K1.21×
06Idaho~4K1.21×
07Rhode Island~3K1.15×
08Utah~7K1.13×
09Maine~3K1.13×
10California~80K1.10×
11Montana~2K1.10×
12Oregon~9K1.09×
13Illinois~20K1.06×
14Pennsylvania~20K1.05×
15Colorado~10K1.05×
16Vermont~1K1.05×
17Arizona~10K1.04×
18Missouri~10K1.04×
19Wisconsin~10K1.03×
20Kansas~6K1.02×
21Minnesota~10K1.01×
22Washington~10K1.00×
23Ohio~20K0.99×
24South Carolina~10K0.99×
25New Mexico~3K0.99×
26Iowa~6K0.98×
27Tennessee~10K0.97×
28Nebraska~3K0.97×
29Delaware~2K0.97×
30Michigan~20K0.96×
31Oklahoma~7K0.96×
32Indiana~10K0.95×
33Alaska~1K0.95×
34Virginia~20K0.94×
35Kentucky~8K0.94×
36Florida~40K0.92×
37South Dakota~1K0.92×
38North Carolina~20K0.91×
39Nevada~6K0.91×
40Washington, District of Columbia~2K0.90×
41Texas~50K0.89×
42Arkansas~5K0.89×
43Maryland~10K0.88×
44West Virginia~3K0.88×
45Hawaii~3K0.87×
46North Dakota~1K0.86×
47Alabama~8K0.85×
48Louisiana~7K0.84×
49Georgia~20K0.80×
50Mississippi~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Edward Burns, United States
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edward Burns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edward Burns audience
#·InterestCategoryAffinity×
01Kate WinsletMovies & TV125.63×
02QVCMovies & TV4.85×
03Weather forecastingHome & Garden3.48×
04Anne HathawayMovies & TV3.25×
05Discount storesShopping2.85×
06Shopping mallsShopping2.55×
07PinterestInternet & Social Media2.54×
08FedExBusiness & Career2.39×
09Mortgage loansBusiness & Career2.31×
10IKEAHome & Garden2.31×
11AirbnbTravel & Leisure2.23×
12TV talkshowsMovies & TV2.21×
13Organic foodFood & Beverages2.01×
14FurnitureHome & Garden1.85×
15TMZInternet & Social Media1.85×
16StarbucksFood & Beverages1.82×
17Pizza HutFood & Beverages1.69×
18Country musicMusic & Radio1.66×
19BarbecueFood & Beverages1.61×
20ReligionBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edward Burns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edward Burns audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
Price SensitivityPREMIUM1.89×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edward Burns audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.65×
Need for SecurityCONSERVATISM0.66×
IndulgenceJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edward Burns have in United States?

Edward Burns has an estimated audience of 653,526 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edward Burns fans?

86.2% of Edward Burns fans are female, 13.8% are male, with an average age of 38.0 years.

03

Which brands do Edward Burns fans like most?

Edward Burns fans show strongest brand affinity for Kate Winslet (125.63×), Pinterest (2.54×), and QVC (4.85×) over the country average.

04

Where do Edward Burns fans live in United States?

Edward Burns fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Edward Burns fans also like?

Beyond Edward Burns itself, the audience over-indexes on Pinterest (2.54×), QVC (4.85×), Airbnb (2.23×), and Shopping malls (2.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Edward Burns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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