El Universo Audience in United States
El Universo has an estimated audience of 368,892 people in United States. 51.8% are female, 48.2% are male, average age 34.3. Top regions: New York, Florida, New Jersey. Top brand affinities: Nationality, Spinal muscular atrophy, Minnesota, Governor of Michigan, James Madison University.
The average El Universo fan in United States is 34.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Nationality, Spinal muscular atrophy, Minnesota, with strongest over-indexing on Nationality (8× the country average). Demographically, the El Universo audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El Universo fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 34.3 |
| Estimated audience size | 368,892 |
Audience persona
The typical El Universo fan in United States is balanced, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 155,456 | 7.54× |
| Florida | 138,695 | 5.55× |
| New Jersey | 92,182 | 9.83× |
| California | 36,412 | 0.9× |
| North Carolina | 21,919 | 1.97× |
| Texas | 19,674 | 0.62× |
| Pennsylvania | 17,257 | 1.39× |
| Connecticut | 15,408 | 4.16× |
| Illinois | 13,210 | 1.07× |
| Virginia | 9,490 | 1.06× |
| Georgia | 9,036 | 0.8× |
| Massachusetts | 7,945 | 1.09× |
| Maryland | 5,913 | 0.93× |
| South Carolina | 5,662 | 1.02× |
| Indiana | 5,099 | 0.76× |
| Utah | 3,134 | 0.95× |
| Arizona | 3,016 | 0.4× |
| Tennessee | 2,735 | 0.37× |
| Nevada | 2,499 | 0.7× |
| Washington | 2,209 | 0.3× |
| New Hampshire | 2,117 | 1.46× |
| Louisiana | 1,832 | 0.39× |
| Minnesota | 1,721 | 0.33× |
| Michigan | 1,582 | 0.16× |
| Iowa | 1,461 | 0.48× |
| Washington, District of Columbia | 1,438 | 1.3× |
| Ohio | 1,381 | 0.12× |
| New Mexico | 1,268 | 0.69× |
| Colorado | 1,139 | 0.2× |
| Oregon | 1,110 | 0.26× |
| Kentucky | 953 | 0.21× |
| Missouri | 854 | 0.14× |
| Alabama | 835 | 0.16× |
| Wisconsin | 765 | 0.14× |
| Rhode Island | 566 | 0.48× |
| Oklahoma | 530 | 0.13× |
| Mississippi | 463 | 0.15× |
| Kansas | 401 | 0.14× |
| Arkansas | 392 | 0.13× |
| Hawaii | 337 | 0.21× |
| Delaware | 334 | 0.33× |
| Idaho | 240 | 0.13× |
| Alaska | 231 | 0.29× |
| Nebraska | 224 | 0.12× |
| West Virginia | 208 | 0.12× |
| Montana | 198 | 0.19× |
| Maine | 179 | 0.14× |
| South Dakota | 179 | 0.21× |
| North Dakota | 174 | 0.23× |
| Wyoming | 168 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 8× | Politics & Society |
| Spinal muscular atrophy | 33.57× | Health |
| Minnesota | 4.21× | Travel & Leisure |
| Governor of Michigan | 16.16× | Politics & Society |
| James Madison University | 19.09× | Business & Career |
| Lahaina, Hawaii | 22.49× | Travel & Leisure |
| Home construction | 1.68× | Home & Garden |
| Panama | 3.13× | Travel & Leisure |
| Buying and Selling Real Estate | 6.07× | Home & Garden |
| Penn & Teller | 5.71× | Movies & TV |
| Italian Market, Philadelphia | 8.11× | |
| Sears | 2.14× | Shopping |
| JTV (Indonesia) | 2.71× | |
| Stamp collecting | 2.23× | Home & Garden |
| Women's empowerment | 1.93× | Politics & Society |
| Elmhurst College | 13.13× | Business & Career |
| Dental hygienist | 2.4× | Health |
| Mad About You | 4.44× | Movies & TV |
| Software widget | 5.24× | Technology & Electronics |
| Sub Zero (Official) | 3.33× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.34 |
| Travelling | THRILL | 1.27 |
| Indulgence | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Spirituality | BALANCE | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Ecuador | 55.3% |
| United States | 9.5% |
| Mexico | 6.8% |
See El Universo audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does El Universo have in United States?
El Universo has an estimated audience of 368,892 people in United States, concentrated in New York and Florida.
What is the gender split and age of El Universo fans?
51.8% of El Universo fans are female, 48.2% are male, with an average age of 34.3 years.
Which brands do El Universo fans like most?
El Universo fans show strongest brand affinity for Nationality (8×), Spinal muscular atrophy (33.57×), and Minnesota (4.21×) over the country average.
Where do El Universo fans live in United States?
El Universo fans in United States are most concentrated in New York (reach 155,456), Florida (reach 138,695), and New Jersey (reach 92,182). These three regions account for the largest share of the active audience.
What other brands do El Universo fans also like?
Beyond El Universo itself, the audience over-indexes on Spinal muscular atrophy (33.57×), Minnesota (4.21×), Governor of Michigan (16.16×), and James Madison University (19.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for El Universo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.