Rascasse Audience Intelligence

Elder Audience in United States

A data profile of the people who buy, follow and care about Elder in United States — modelled from more than twelve digital signal sources. Elder has an estimated audience of 778,604 people in United States.

#104among Metal in United States#6482among Person in United States#3730in Music & Radio

The average Elder fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Lowrider, Chicano rap, Superman, with strongest over-indexing on Lowrider (45.31× the country average).

Demographically, the Elder audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elder fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Lowrider.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elder profile in United States.

Audience size
779K
in United States
Gender
40.4%♀
59.6% male
Age
38.4
average years
Country rank
#27952
Person in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elder fans

40.4% are female, 59.6% are male, average age 38.4.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Elder audience in United States
MetricValue
Female40.4%
Male59.6%
Average age38.4
Estimated audience size778,604
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Elder audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3924%
40-4925%
50+12%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Elder audience comes from United States.

Worldwide audience distribution share by country for Elder
CountryShare
United States31.5%
Japan10.6%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elder audience in United States is strongest.

Fig. 05

Top regions by affinity

Elder fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~70K2.39×
02Kentucky~20K1.36×
03Tennessee~20K1.27×
04Alabama~20K1.26×
05Utah~10K1.25×
06Iowa~10K1.25×
07Louisiana~10K1.20×
08Minnesota~20K1.14×
09Arkansas~8K1.10×
10Alaska~2K1.10×
11Mississippi~8K1.09×
12Georgia~30K1.07×
13Indiana~20K1.05×
14North Carolina~30K1.03×
15Michigan~20K1.03×
16South Carolina~10K1.03×
17Idaho~5K1.01×
18Texas~80K1.00×
19California~100K0.99×
20Maryland~20K0.98×
21Missouri~10K0.98×
22Kansas~7K0.97×
23Montana~2K0.97×
24Oklahoma~10K0.96×
25South Dakota~2K0.96×
26Washington~20K0.95×
27Hawaii~4K0.95×
28New York~50K0.94×
29Virginia~20K0.94×
30New Mexico~4K0.94×
31Delaware~2K0.94×
32North Dakota~2K0.94×
33West Virginia~4K0.93×
34Illinois~30K0.92×
35Arizona~20K0.92×
36Oregon~10K0.92×
37Maine~3K0.92×
38Vermont~1K0.92×
39Nebraska~4K0.91×
40Connecticut~8K0.90×
41Rhode Island~3K0.90×
42Wisconsin~10K0.89×
43Florida~50K0.88×
44Pennsylvania~30K0.88×
45New Hampshire~3K0.88×
46New Jersey~20K0.87×
47Massachusetts~20K0.86×
48Washington, District of Columbia~2K0.86×
49Colorado~10K0.85×
50Nevada~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Elder, United States
0.85×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elder audience
#·InterestCategoryAffinity×
01LowriderCars & Mobility45.31×
02National Auto Sport AssociationSports17.64×
03Blood In Blood OutMovies & TV12.45×
04Chicano rapMusic & Radio11.27×
05Mercedes AMG Petronas F1Sports11.25×
06Cruiser (motorcycle)Cars & Mobility10.82×
07Eazy-EMusic & Radio10.19×
08Auto showCars & Mobility5.49×
09Antique carCars & Mobility5.08×
10Custom motorcycleCars & Mobility4.91×
11Touring motorcycleCars & Mobility4.90×
12CarcareCars & Mobility4.79×
13O'Reilly Auto PartsCars & Mobility3.42×
14AutoZoneCars & Mobility3.38×
15Advance Auto PartsCars & Mobility3.15×
16Muscle carCars & Mobility3.10×
17SupermanMovies & TV2.94×
18Vintage clothingFashion & Accessoires2.74×
19Planet FitnessSports1.93×
20Do it yourself (DIY)Home & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elder audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Risk AppetiteTHRILL1.64×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elder audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
Community OrientationOPEN0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elder have in United States?

Elder has an estimated audience of 778,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elder fans?

40.4% of Elder fans are female, 59.6% are male, with an average age of 38.4 years.

03

Which brands do Elder fans like most?

Elder fans show strongest brand affinity for Lowrider (45.31×), Chicano rap (11.27×), and Superman (2.94×) over the country average.

04

Where do Elder fans live in United States?

Elder fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Elder fans also like?

Beyond Elder itself, the audience over-indexes on Chicano rap (11.27×), Superman (2.94×), National Auto Sport Association (17.64×), and Cruiser (motorcycle) (10.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Elder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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