Elder Audience in United States
Elder has an estimated audience of 310,898 people in United States. 33.8% are female, 66.2% are male, average age 36.6. Top brand affinities: Moto Guzzi, Lowrider, Indianapolis Motor Speedway, Horoscope, Vanilla Ice.
Top brand affinities include Moto Guzzi, Lowrider, Indianapolis Motor Speedway, with strongest over-indexing on Moto Guzzi (103.64× the country average). Demographically, the Elder audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Elder fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 36.6 |
| Estimated audience size | 310,898 |
Audience persona
The typical Elder fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 103.64× | Cars & Mobility |
| Lowrider | 33.68× | Cars & Mobility |
| Indianapolis Motor Speedway | 25.27× | Sports |
| Horoscope | 12.76× | Health |
| Vanilla Ice | 31.89× | Music & Radio |
| Blended whiskey | 15.95× | Food & Beverages |
| Day trading | 14.07× | Business & Career |
| Superman | 2.85× | Movies & TV |
| Stussy | 12.75× | Fashion & Accessoires |
| AutoZone | 4.04× | Cars & Mobility |
| Method Man | 20.67× | Music & Radio |
| Chicano rap | 6.59× | Music & Radio |
| JBL | 14.41× | Technology & Electronics |
| Bundesliga | 12.5× | Sports |
| Tech N9ne | 35.52× | Music & Radio |
| Circuit de Monaco | 35.97× | Sports |
| Cruiser (motorcycle) | 10.34× | Cars & Mobility |
| Rip Curl | 18.83× | Fashion & Accessoires |
| National Auto Sport Association | 17.04× | Sports |
| Glam rock | 15.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.14 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
| Extroversion | THRILL | 1.44 |
| Family Orientation | CONSERVATISM | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Australia | 17.0% |
| India | 12.7% |
See Elder audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Elder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.