Elder Audience in United States
Elder has an estimated audience of 310,898 people in United States. 33.8% are female, 66.2% are male, average age 36.6. Top brand affinities: Combat sport, Dog breed, Urban Outfitters, Keith Stanfield, Israel.
Top brand affinities include Combat sport, Dog breed, Urban Outfitters, with strongest over-indexing on Combat sport (2.64× the country average). Demographically, the Elder audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Elder fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 36.6 |
| Estimated audience size | 310,898 |
Audience persona
The typical Elder fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.64× | Sports |
| Dog breed | 1.64× | Pets & Animals |
| Urban Outfitters | 1.98× | Shopping |
| Keith Stanfield | 6.81× | Movies & TV |
| Israel | 2.03× | Travel & Leisure |
| UK garage | 5.16× | Music & Radio |
| Riedel (glass manufacturer) | 24.1× | Home & Garden |
| Figure painting (hobby) | 4.54× | Arts & Culture |
| Bank account | 1.83× | Business & Career |
| Magazine (band) | 4.74× | Music & Radio |
| Hog Hunting | 2.51× | Sports |
| Wikia | 2.27× | Internet & Social Media |
| Racing | 1.73× | Cars & Mobility |
| Nebraska Cornhuskers football | 2.3× | Sports |
| iPEC Coaching | 12.75× | Business & Career |
| Justice | 1.82× | Politics & Society |
| Biblical inspiration | 5.49× | Politics & Society |
| Like Dandelion Dust | 8.31× | Movies & TV |
| Isla Holbox | 13.35× | Travel & Leisure |
| Sin Embargo MX | 12.5× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.14 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
| Extroversion | THRILL | 1.44 |
| Family Orientation | CONSERVATISM | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Australia | 17.0% |
| India | 12.7% |
See Elder audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Elder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.