Electrician Audience in United States

Electrician logo

Electrician has an estimated audience of 4,854,364 people in United States. 21.5% are female, 78.5% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Pro-Ject, Product design, Home equity, Urban Outfitters, Historic site.

The average Electrician fan in United States is 39.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pro-Ject, Product design, Home equity, with strongest over-indexing on Pro-Ject (6.48× the country average). Demographically, the Electrician audience skews more male with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electrician fans

Demographic split for Electrician audience in United States
MetricValue
Female21.5%
Male78.5%
Average age39.7
Estimated audience size4,854,364

Audience persona

The typical Electrician fan in United States is more male, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Electrician in United States
RegionReachAffinity
Texas587,1091.41×
California543,6191.02×
Florida378,0931.15×
New York209,2070.77×
Illinois160,2310.99×
North Carolina159,8001.09×
Ohio150,7351.01×
Washington146,2821.5×
Pennsylvania139,8390.86×
Georgia138,9460.93×
Arizona122,7001.24×
New Jersey119,0890.96×
Michigan118,0640.93×
Virginia112,6560.95×
Massachusetts109,6541.15×
Tennessee102,9211.06×
Colorado101,0901.32×
Indiana91,7121.03×
Oregon90,5261.63×
Minnesota74,9131.08×
Missouri73,6170.94×
Wisconsin65,1580.89×
Maryland62,0020.74×
South Carolina59,5020.81×
Louisiana55,2210.88×
Oklahoma53,1740.99×
Utah51,3701.18×
Alabama49,6090.73×
Kentucky47,8550.79×
Nevada46,0270.98×
Arkansas41,8621.05×
Kansas36,4820.95×
Mississippi34,3030.86×
Connecticut33,9810.7×
Iowa33,9810.85×
Idaho33,0331.36×
West Virginia32,1941.42×
New Mexico22,1310.91×
Nebraska22,0070.9×
Maine18,7021.08×
Hawaii17,0400.82×
North Dakota14,5791.46×
New Hampshire14,1720.74×
Alaska13,9521.34×
Montana13,3940.99×
Rhode Island10,3760.67×
Delaware10,3010.77×
South Dakota10,2900.92×
Vermont6,9400.81×
Washington, District of Columbia6,8090.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electrician audience
BrandAffinityCategory
Pro-Ject6.48×Music & Radio
Product design2.78×Business & Career
Home equity2.23×Home & Garden
Urban Outfitters1.91×Shopping
Historic site4.16×Arts & Culture
Hipster8.59×Politics & Society
Alaska1.5×Travel & Leisure
N1 road (South Africa)3.49×Travel & Leisure
Vocal harmony3.69×Music & Radio
Wikia2.33×Internet & Social Media
JDSU1.95×Business & Career
WESH3.07×Movies & TV
Hoosier Lottery4.66×Games
Monogram2.34×Home & Garden
Fairy godmother4.52×Literature
Indigenous Australian art8.91×Arts & Culture
MK2.49×Music & Radio
Eagan, Minnesota10.34×Shopping
Home staging2.91×Home & Garden
Young Guns (band)4.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electrician audience
TraitClusterScore
DIY MentalityTHRILL2.13
Career OrientationPOWER1.71
Quality AwarenessPREMIUM1.68
Luxury OrientationPREMIUM1.66
PatriotismCONSERVATISM1.58
Need for SecurityCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Electrician
CountryShare
United States21.4%
United Kingdom6.7%
Australia6.0%

See Electrician audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electrician have in United States?

Electrician has an estimated audience of 4,854,364 people in United States, concentrated in Texas and California.

What is the gender split and age of Electrician fans?

21.5% of Electrician fans are female, 78.5% are male, with an average age of 39.7 years.

Which brands do Electrician fans like most?

Electrician fans show strongest brand affinity for Pro-Ject (6.48×), Product design (2.78×), and Home equity (2.23×) over the country average.

Where do Electrician fans live in United States?

Electrician fans in United States are most concentrated in Texas (reach 587,109), California (reach 543,619), and Florida (reach 378,093). These three regions account for the largest share of the active audience.

What other brands do Electrician fans also like?

Beyond Electrician itself, the audience over-indexes on Product design (2.78×), Home equity (2.23×), Urban Outfitters (1.91×), and Historic site (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electrician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.