A data profile of the people who buy, follow and care about ESV Study Bible in United States — modelled from more than twelve digital signal sources. ESV Study Bible has an estimated audience of 464,578 people in United States.
The average ESV Study Bible fan in United States is 41.0 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Religion, New Testament, Drudge Report, with strongest over-indexing on Religion (4.3× the country average).
Demographically, the ESV Study Bible audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical ESV Study Bible fan in United States is balanced, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the ESV Study Bible profile in United States.
54.8% are female, 45.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.0 |
| Estimated audience size | 464,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide ESV Study Bible audience comes from United States.
| Country | Share |
|---|---|
| United States | 85.2% |
| United Kingdom | 3.8% |
| Canada | 3.0% |
Where the ESV Study Bible audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~10K | 2.12× | |
| 02 | Mississippi | ~6K | 2.08× | |
| 03 | Arkansas | ~6K | 1.85× | |
| 04 | Tennessee | ~10K | 1.82× | |
| 05 | Kentucky | ~8K | 1.70× | |
| 06 | South Carolina | ~8K | 1.54× | |
| 07 | Oklahoma | ~6K | 1.47× | |
| 08 | West Virginia | ~2K | 1.40× | |
| 09 | North Carolina | ~20K | 1.39× | |
| 10 | Georgia | ~10K | 1.30× | |
| 11 | Missouri | ~7K | 1.23× | |
| 12 | Idaho | ~2K | 1.22× | |
| 13 | Kansas | ~4K | 1.21× | |
| 14 | Indiana | ~8K | 1.17× | |
| 15 | Montana | ~1K | 1.17× | |
| 16 | South Dakota | <1K | 1.17× | |
| 17 | Louisiana | ~5K | 1.16× | |
| 18 | Iowa | ~3K | 1.15× | |
| 19 | Wyoming | <1K | 1.13× | |
| 20 | Texas | ~30K | 1.06× | |
| 21 | Nebraska | ~2K | 1.06× | |
| 22 | Virginia | ~9K | 1.01× | |
| 23 | North Dakota | <1K | 1.00× | |
| 24 | Ohio | ~10K | 0.97× | |
| 25 | Alaska | <1K | 0.97× | |
| 26 | Michigan | ~9K | 0.92× | |
| 27 | Minnesota | ~5K | 0.92× | |
| 28 | Florida | ~20K | 0.86× | |
| 29 | Arizona | ~6K | 0.84× | |
| 30 | Oregon | ~3K | 0.82× | |
| 31 | Pennsylvania | ~10K | 0.80× | |
| 32 | Colorado | ~5K | 0.80× | |
| 33 | Wisconsin | ~4K | 0.80× | |
| 34 | Delaware | <1K | 0.80× | |
| 35 | Utah | ~3K | 0.79× | |
| 36 | New Mexico | ~1K | 0.77× | |
| 37 | Hawaii | ~1K | 0.76× | |
| 38 | Washington | ~6K | 0.75× | |
| 39 | Maine | <1K | 0.74× | |
| 40 | Maryland | ~4K | 0.71× | |
| 41 | New Hampshire | ~1K | 0.70× | |
| 42 | Illinois | ~8K | 0.69× | |
| 43 | Rhode Island | <1K | 0.67× | |
| 44 | Washington, District of Columbia | <1K | 0.64× | |
| 45 | California | ~30K | 0.62× | |
| 46 | Nevada | ~2K | 0.62× | |
| 47 | Connecticut | ~2K | 0.58× | |
| 48 | New York | ~10K | 0.47× | |
| 49 | New Jersey | ~4K | 0.47× | |
| 50 | Massachusetts | ~3K | 0.47× |
The strongest cross-interests of the ESV Study Bible audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old Testament | Politics & Society | 12.62× | ||
| 02 | International education | Business & Career | 10.15× | ||
| 03 | New Testament | Politics & Society | 10.12× | ||
| 04 | Drudge Report | Sports | 6.24× | ||
| 05 | Judaism | Politics & Society | 6.18× | ||
| 06 | Retirement planning | Business & Career | 4.72× | ||
| 07 | Motivational speaking | Business & Career | 4.36× | ||
| 08 | Religion | Business & Career | 4.30× | ||
| 09 | Bible | Politics & Society | 4.25× | ||
| 10 | Social change | Politics & Society | 3.99× | ||
| 11 | Crime fiction | Literature | 3.92× | ||
| 12 | New York Post | News | 3.28× | ||
| 13 | Activism | Politics & Society | 2.59× | ||
| 14 | Radio | Technology & Electronics | 2.36× | ||
| 15 | Nonprofit organization | Politics & Society | 2.20× | ||
| 16 | Internet & Social Media | 2.11× | |||
| 17 | Donald Trump | Politics & Society | 2.02× | ||
| 18 | Coffee | Food & Beverages | 1.82× | ||
| 19 | Home improvement | Home & Garden | 1.53× | ||
| 20 | Cooking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.71× | |
| Patriotism | CONSERVATISM | 2.18× | |
| Tradition | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.97× | |
| Convenience Orientation | PREMIUM | 0.97× | |
| Quality Awareness | PREMIUM | 0.99× |
ESV Study Bible has an estimated audience of 464,578 people in United States, concentrated in Texas and California.
54.8% of ESV Study Bible fans are female, 45.2% are male, with an average age of 41.0 years.
ESV Study Bible fans show strongest brand affinity for Religion (4.3×), New Testament (10.12×), and Drudge Report (6.24×) over the country average.
ESV Study Bible fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond ESV Study Bible itself, the audience over-indexes on New Testament (10.12×), Drudge Report (6.24×), Bible (4.25×), and Old Testament (12.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ESV Study Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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