Eucalyptus Audience in United States

Eucalyptus logo

Eucalyptus has an estimated audience of 2,347,740 people in United States. 76.9% are female, 23.1% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, The Historian.

The average Eucalyptus fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Eucalyptus audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Eucalyptus fans

Demographic split for Eucalyptus audience in United States
MetricValue
Female76.9%
Male23.1%
Average age41.7
Estimated audience size2,347,740

Audience persona

The typical Eucalyptus fan in United States is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Eucalyptus in United States
RegionReachAffinity
California388,3841.5×
Texas230,2031.14×
Florida169,1251.06×
New York135,7301.03×
Pennsylvania83,1061.05×
Georgia79,8561.1×
North Carolina79,6751.13×
Illinois77,9491×
Ohio69,2700.96×
New Jersey62,2521.04×
Michigan62,1091.01×
Virginia57,7441.01×
Washington57,5861.22×
Arizona55,5351.16×
Tennessee46,8711×
Massachusetts45,4900.98×
Indiana42,7791×
Maryland39,7010.98×
South Carolina39,1741.11×
Missouri38,7011.02×
Colorado36,8010.99×
Minnesota34,6291.03×
Wisconsin34,0600.96×
Oregon33,9421.26×
Alabama33,0771.01×
Louisiana29,8610.99×
Oklahoma26,6981.02×
Kentucky26,2750.89×
Connecticut22,6710.96×
Nevada22,6251×
Utah22,4211.07×
Kansas18,8231.02×
Arkansas18,3490.95×
Iowa18,2340.94×
Mississippi16,7250.86×
Hawaii13,3051.32×
Idaho12,4301.06×
Nebraska11,1400.95×
New Mexico10,6370.9×
West Virginia8,9830.82×
New Hampshire8,3380.9×
Maine8,0250.95×
Rhode Island6,8830.92×
Washington, District of Columbia6,2260.88×
Montana5,8490.9×
Delaware5,6400.87×
South Dakota4,6420.86×
North Dakota4,0220.83×
Alaska3,8040.76×
Vermont3,6020.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eucalyptus audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Historic site7.79×Arts & Culture
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Vocal harmony4.55×Music & Radio
The Devil's Rejects9.88×Movies & TV
Grinch3.82×Movies & TV
Fairy godmother6.73×Literature
Home equity1.69×Home & Garden
Goop4.56×Internet & Social Media
Grace Slick7.15×Music & Radio
Natural rubber1.65×Cars & Mobility
Israel1.64×Travel & Leisure
Eurail16.57×Cars & Mobility
Governor of Michigan5.49×Politics & Society
Mothercare2.28×Kids & Family
JDSU2.04×Business & Career
Hibachi5.23×Food & Beverages
Parral, Chihuahua9.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eucalyptus audience
TraitClusterScore
Design AffinityPREMIUM2.09
SustainabilityBALANCE1.84
Luxury OrientationPREMIUM1.44
Healthy LifestyleBALANCE1.38
CreativityOPEN1.37
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Eucalyptus
CountryShare
United States26.6%
United Kingdom8.3%
Brazil7.8%

See Eucalyptus audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Eucalyptus have in United States?

Eucalyptus has an estimated audience of 2,347,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Eucalyptus fans?

76.9% of Eucalyptus fans are female, 23.1% are male, with an average age of 41.7 years.

Which brands do Eucalyptus fans like most?

Eucalyptus fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Historic site (7.79×) over the country average.

Where do Eucalyptus fans live in United States?

Eucalyptus fans in United States are most concentrated in California (reach 388,384), Texas (reach 230,203), and Florida (reach 169,125). These three regions account for the largest share of the active audience.

What other brands do Eucalyptus fans also like?

Beyond Eucalyptus itself, the audience over-indexes on Mathcore (18.06×), Historic site (7.79×), Google Home (11.62×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eucalyptus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.