Rascasse Audience Intelligence

FKA Twigs Audience in United States

A data profile of the people who buy, follow and care about FKA Twigs in United States — modelled from more than twelve digital signal sources. FKA Twigs has an estimated audience of 1,074,719 people in United States.

#37among R&B in United States#4975among Person in United States#2898in Music & Radio

The average FKA Twigs fan in United States is 23.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Kooks, Charli XCX, Teyana Taylor, with strongest over-indexing on The Kooks (166.67× the country average).

Demographically, the FKA Twigs audience skews more male with an average age of 23.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FKA Twigs fan in United States is more male, around 23.5 years old, with strong Mindfulness tendencies and a notable affinity for The Kooks.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FKA Twigs profile in United States.

Audience size
1.1M
in United States
Gender
41.1%♀
58.9% male
Age
23.5
average years
Country rank
#22579
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FKA Twigs fans

41.1% are female, 58.9% are male, average age 23.5.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for FKA Twigs audience in United States
MetricValue
Female41.1%
Male58.9%
Average age23.5
Estimated audience size1,074,719
Fig. 03

Age distribution

Ø 23.5
average years
Age distribution of the FKA Twigs audience in United States
Age bracketShare%
16-1971%
20-2920%
30-395%
40-493%
50+2%
Fig. 04

Worldwide distribution

41.6%

of the worldwide FKA Twigs audience comes from United States.

Worldwide audience distribution share by country for FKA Twigs
CountryShare
United States41.6%
United Kingdom6.5%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FKA Twigs audience in United States is strongest.

Fig. 05

Top regions by affinity

FKA Twigs fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.64×
02New York~90K1.52×
03Oregon~20K1.51×
04California~200K1.47×
05Washington~30K1.34×
06Nevada~10K1.27×
07Illinois~40K1.21×
08Massachusetts~30K1.20×
09Georgia~40K1.18×
10Maryland~20K1.18×
11Colorado~20K1.15×
12Rhode Island~4K1.09×
13Virginia~30K1.08×
14Texas~100K1.07×
15Louisiana~10K1.07×
16New Mexico~6K1.06×
17Connecticut~10K1.03×
18Oklahoma~10K1.02×
19Florida~70K1.01×
20New Jersey~30K1.01×
21Vermont~2K1.01×
22Minnesota~20K1.00×
23Pennsylvania~40K0.99×
24North Carolina~30K0.99×
25Arizona~20K0.99×
26Maine~4K0.97×
27Alaska~2K0.95×
28Michigan~30K0.94×
29Tennessee~20K0.94×
30Missouri~20K0.94×
31Delaware~3K0.93×
32Hawaii~4K0.92×
33Ohio~30K0.91×
34Indiana~20K0.89×
35Arkansas~8K0.89×
36Kentucky~10K0.88×
37Utah~8K0.88×
38New Hampshire~4K0.87×
39Kansas~7K0.86×
40South Carolina~10K0.85×
41Montana~2K0.85×
42Mississippi~7K0.84×
43Idaho~4K0.84×
44Wisconsin~10K0.82×
45West Virginia~4K0.80×
46Alabama~10K0.79×
47Nebraska~4K0.79×
48North Dakota~2K0.75×
49Iowa~6K0.74×
50South Dakota~2K0.69×
Fig. 06

Affinity by region

Affinity by region — FKA Twigs, United States
0.69×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FKA Twigs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FKA Twigs audience
#·InterestCategoryAffinity×
01The KooksMusic & Radio166.67×
02Charli XCXMusic & Radio31.08×
03Teyana TaylorMovies & TV17.19×
04Jean Paul GaultierFashion & Accessoires8.48×
05Rotten TomatoesMovies & TV4.71×
06Art exhibitionArts & Culture3.38×
07Apple TVMovies & TV2.91×
08Internet celebrityInternet & Social Media2.80×
09StreetwearFashion & Accessoires2.77×
10Louis VuittonFashion & Accessoires2.53×
11ULTA BeautyBeauty & Wellness2.50×
12FedExBusiness & Career2.41×
13Fine artBusiness & Career2.31×
14SubwayFood & Beverages2.20×
15Mortgage loansBusiness & Career1.95×
16TMZInternet & Social Media1.92×
17McDonald'sFood & Beverages1.90×
18PodcastMusic & Radio1.86×
19RedditInternet & Social Media1.83×
20Pizza HutFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FKA Twigs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FKA Twigs audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.95×
Urban LifestyleOPEN1.85×
SustainabilityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FKA Twigs audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
Need for SecurityCONSERVATISM0.47×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FKA Twigs have in United States?

FKA Twigs has an estimated audience of 1,074,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FKA Twigs fans?

41.1% of FKA Twigs fans are female, 58.9% are male, with an average age of 23.5 years.

03

Which brands do FKA Twigs fans like most?

FKA Twigs fans show strongest brand affinity for The Kooks (166.67×), Charli XCX (31.08×), and Teyana Taylor (17.19×) over the country average.

04

Where do FKA Twigs fans live in United States?

FKA Twigs fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do FKA Twigs fans also like?

Beyond FKA Twigs itself, the audience over-indexes on Charli XCX (31.08×), Teyana Taylor (17.19×), Streetwear (2.77×), and Subway (2.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FKA Twigs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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