Rascasse Audience Intelligence

Flat-Coated Retriever Audience in United States

A data profile of the people who buy, follow and care about Flat-Coated Retriever in United States — modelled from more than twelve digital signal sources. Flat-Coated Retriever has an estimated audience of 354,076 people in United States.

#73among Dog breed in United States#12812among Topic in United States#621in Pets & Animals

The average Flat-Coated Retriever fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Dog training, with strongest over-indexing on Dog agility (12.23× the country average).

Demographically, the Flat-Coated Retriever audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flat-Coated Retriever fan in United States is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flat-Coated Retriever profile in United States.

Audience size
354K
in United States
Gender
76.3%♀
23.7% male
Age
37.2
average years
Country rank
#44354
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flat-Coated Retriever fans

76.3% are female, 23.7% are male, average age 37.2.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Flat-Coated Retriever audience in United States
MetricValue
Female76.3%
Male23.7%
Average age37.2
Estimated audience size354,076
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Flat-Coated Retriever audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3915%
40-4918%
50+19%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Flat-Coated Retriever audience comes from United States.

Worldwide audience distribution share by country for Flat-Coated Retriever
CountryShare
United States38.2%
Germany7.1%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flat-Coated Retriever audience in United States is strongest.

Fig. 05

Top regions by affinity

Flat-Coated Retriever fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.60×
02Montana~1K1.47×
03Colorado~8K1.36×
04Idaho~2K1.36×
05Oregon~5K1.31×
06New Hampshire~2K1.31×
07Alaska<1K1.26×
08Vermont<1K1.26×
09Wisconsin~6K1.21×
10Washington~9K1.20×
11Minnesota~6K1.20×
12North Carolina~10K1.14×
13South Carolina~6K1.12×
14Kentucky~5K1.08×
15Utah~3K1.07×
16Connecticut~4K1.06×
17Indiana~7K1.03×
18Tennessee~7K1.02×
19Massachusetts~7K1.02×
20Arkansas~3K1.02×
21Michigan~9K1.01×
22Nebraska~2K1.01×
23Missouri~6K1.00×
24Kansas~3K0.99×
25West Virginia~2K0.98×
26North Dakota<1K0.98×
27Ohio~10K0.97×
28Iowa~3K0.97×
29Alabama~5K0.94×
30South Dakota<1K0.94×
31Pennsylvania~10K0.90×
32Rhode Island~1K0.90×
33Delaware<1K0.89×
34Oklahoma~3K0.87×
35Virginia~7K0.86×
36Illinois~10K0.85×
37Washington, District of Columbia<1K0.85×
38Mississippi~2K0.83×
39Georgia~9K0.80×
40Maryland~5K0.78×
41Louisiana~4K0.77×
42Hawaii~1K0.77×
43Arizona~5K0.76×
44California~30K0.73×
45New Mexico~1K0.73×
46New York~10K0.72×
47Texas~20K0.70×
48Florida~20K0.70×
49Nevada~2K0.69×
50New Jersey~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Flat-Coated Retriever, United States
0.68×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flat-Coated Retriever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flat-Coated Retriever audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals12.23×
02HamsterPets & Animals9.71×
03Dog trainingPets & Animals7.41×
04Pet sittingPets & Animals6.55×
05Political satireLiterature6.33×
06Drudge ReportSports2.99×
07PetcoShopping2.62×
08PoodlePets & Animals2.61×
09Yorkshire TerrierPets & Animals2.48×
10French BulldogPets & Animals2.47×
11Chihuahua (dog)Pets & Animals2.41×
12Labrador RetrieverPets & Animals2.34×
13Pet storePets & Animals2.33×
14Dog harnessPets & Animals2.27×
15BulldogPets & Animals2.27×
16Dog walkingPets & Animals2.13×
17Pet foodPets & Animals2.00×
18Subscription business modelShopping1.83×
19ToysGames1.65×
20Texas RoadhouseFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flat-Coated Retriever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flat-Coated Retriever audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.00×
Design AffinityPREMIUM1.68×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flat-Coated Retriever audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
TraditionCONSERVATISM0.87×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flat-Coated Retriever have in United States?

Flat-Coated Retriever has an estimated audience of 354,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flat-Coated Retriever fans?

76.3% of Flat-Coated Retriever fans are female, 23.7% are male, with an average age of 37.2 years.

03

Which brands do Flat-Coated Retriever fans like most?

Flat-Coated Retriever fans show strongest brand affinity for Dog agility (12.23×), Pet sitting (6.55×), and Dog training (7.41×) over the country average.

04

Where do Flat-Coated Retriever fans live in United States?

Flat-Coated Retriever fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Flat-Coated Retriever fans also like?

Beyond Flat-Coated Retriever itself, the audience over-indexes on Pet sitting (6.55×), Dog training (7.41×), Petco (2.62×), and Hamster (9.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Flat-Coated Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flat-Coated Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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