Flat-Coated Retriever Audience in United States

Flat-Coated Retriever logo

Flat-Coated Retriever has an estimated audience of 354,076 people in United States. 76.3% are female, 23.7% are male, average age 37.2. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Collectable, Staycation.

Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Flat-Coated Retriever audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Flat-Coated Retriever fans

Demographic split for Flat-Coated Retriever audience in United States
MetricValue
Female76.3%
Male23.7%
Average age37.2
Estimated audience size354,076

Audience persona

The typical Flat-Coated Retriever fan in United States is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flat-Coated Retriever audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Collectable1.87×Kids & Family
Staycation3.71×Home & Garden
Product design2.11×Business & Career
The Historian16.48×Literature
Natural rubber1.78×Cars & Mobility
Bank account1.94×Business & Career
JDSU2.32×Business & Career
Historic site3.22×Arts & Culture
Eurail16.57×Cars & Mobility
Home staging3.7×Home & Garden
Elsword11.15×Games
Vocal harmonyMusic & Radio
Parral, Chihuahua9.05×Travel & Leisure
Mount Kilimanjaro10.29×Travel & Leisure
UK garage3.3×Music & Radio
Nebraska Cornhuskers football2.06×Sports
Fairy godmother4.02×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flat-Coated Retriever audience
TraitClusterScore
Design AffinityPREMIUM1.88
Pet OwnershipJOY1.83
Luxury OrientationPREMIUM1.81
LGBTQ+ IdentityOPEN1.53
SustainabilityBALANCE1.39
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Flat-Coated Retriever
CountryShare
United States38.5%
Germany7.2%
Canada6.3%

See Flat-Coated Retriever audiences in other countries

More Dog breed audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Flat-Coated Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.