Flax Audience in United States

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Flax has an estimated audience of 1,690,755 people in United States. 70.4% are female, 29.6% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Brooklyn College, Israel, Historic site, Fairy godmother, Bank account.

The average Flax fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brooklyn College, Israel, Historic site, with strongest over-indexing on Brooklyn College (14.91× the country average). Demographically, the Flax audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Flax fans

Demographic split for Flax audience in United States
MetricValue
Female70.4%
Male29.6%
Average age44.1
Estimated audience size1,690,755

Audience persona

The typical Flax fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Brooklyn College.

Top regions in United States

Top regions ranked by reach for Flax in United States
RegionReachAffinity
California236,2771.27×
Texas118,0650.81×
New York91,7540.97×
Florida89,4900.78×
Pennsylvania50,9600.9×
Illinois47,0590.84×
North Carolina44,6810.88×
Washington43,8011.29×
Ohio43,6150.84×
Georgia41,8410.8×
Michigan40,9420.93×
Virginia39,7620.97×
Massachusetts35,7221.07×
New Jersey35,6150.83×
Tennessee29,9890.88×
Colorado28,5531.07×
Minnesota28,2181.16×
Indiana27,6970.9×
Maryland27,6280.95×
Arizona25,7240.75×
Oregon25,4121.31×
Missouri25,2630.93×
Wisconsin24,9050.98×
Alabama19,3670.82×
South Carolina18,9920.75×
Kentucky18,3350.86×
Louisiana17,6740.81×
Utah17,0431.13×
Oklahoma16,7940.89×
Connecticut15,8230.93×
Iowa14,3331.03×
Kansas13,5461.02×
Arkansas12,5840.9×
Nevada10,8540.66×
Mississippi10,6430.76×
Idaho9,7251.15×
Nebraska8,9141.05×
North Dakota8,8582.55×
New Mexico7,9340.94×
West Virginia7,4300.94×
New Hampshire7,1331.07×
Montana7,0251.5×
Hawaii7,0100.96×
Maine6,5761.09×
South Dakota5,6581.45×
Washington, District of Columbia4,6530.92×
Rhode Island4,5240.84×
Vermont3,8931.31×
Delaware3,2680.7×
Alaska2,9010.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flax audience
BrandAffinityCategory
Brooklyn College14.91×Business & Career
Israel1.81×Travel & Leisure
Historic site3.63×Arts & Culture
Fairy godmother5.35×Literature
Bank account1.77×Business & Career
Ipsos13.68×Business & Career
Governor of Michigan4.76×Politics & Society
Goop3.44×Internet & Social Media
Birthday Gifts2.01×Kids & Family
JDSU1.9×Business & Career
Jeep Wagoneer3.43×Cars & Mobility
Hibachi4.47×Food & Beverages
Jesse Plemons1.92×Movies & TV
Mothercare1.75×Kids & Family
Grinch2.06×Movies & TV
Jaws2.62×Movies & TV
Mathcore3.79×Music & Radio
Nebraska Cornhuskers football1.7×Sports
Women's empowerment1.95×Politics & Society
Nebraska Cornhuskers3.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flax audience
TraitClusterScore
Design AffinityPREMIUM2.15
Quality AwarenessPREMIUM1.99
SustainabilityBALANCE1.98
Healthy LifestyleBALANCE1.43
Price SensitivityPREMIUM1.39
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Flax
CountryShare
United States23.9%
Australia6.6%
United Kingdom6.4%

See Flax audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Flax have in United States?

Flax has an estimated audience of 1,690,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Flax fans?

70.4% of Flax fans are female, 29.6% are male, with an average age of 44.1 years.

Which brands do Flax fans like most?

Flax fans show strongest brand affinity for Brooklyn College (14.91×), Israel (1.81×), and Historic site (3.63×) over the country average.

Where do Flax fans live in United States?

Flax fans in United States are most concentrated in California (reach 236,277), Texas (reach 118,065), and New York (reach 91,754). These three regions account for the largest share of the active audience.

What other brands do Flax fans also like?

Beyond Flax itself, the audience over-indexes on Israel (1.81×), Historic site (3.63×), Fairy godmother (5.35×), and Bank account (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.