Florida Department of Health Audience in United States

Florida Department of Health logo

Florida Department of Health has an estimated audience of 407,775 people in United States. 65.8% are female, 34.2% are male, average age 43.1. Top regions: Florida, Georgia, Texas. Top brand affinities: Pillow, Goop, Governor of Michigan, Grinch, Wok.

The average Florida Department of Health fan in United States is 43.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Pillow, Goop, Governor of Michigan, with strongest over-indexing on Pillow (2.43× the country average). Demographically, the Florida Department of Health audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Florida Department of Health fans

Demographic split for Florida Department of Health audience in United States
MetricValue
Female65.8%
Male34.2%
Average age43.1
Estimated audience size407,775

Audience persona

The typical Florida Department of Health fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Florida Department of Health in United States
RegionReachAffinity
Florida305,83231.7×
Georgia14,9091.19×
Texas10,7040.31×
New York10,6100.47×
Virginia7,7270.78×
California7,2820.16×
Tennessee6,0020.73×
North Carolina5,8430.48×
Alabama5,4850.96×
Illinois5,3320.39×
Pennsylvania5,1850.38×
Ohio4,3860.35×
New Jersey3,1480.3×
Arkansas3,0500.91×
South Carolina2,8740.47×
Louisiana2,8400.54×
Michigan2,6450.25×
Maryland2,6390.38×
Indiana2,5960.35×
Massachusetts2,3450.29×
Washington2,2710.28×
Colorado2,0490.32×
Arizona1,8100.22×
Kentucky1,7360.34×
Connecticut1,5880.39×
Minnesota1,5860.27×
Missouri1,4770.22×
Mississippi1,3730.41×
Wisconsin1,1900.19×
Washington, District of Columbia1,0900.89×
Oklahoma9860.22×
Rhode Island9020.69×
Nevada8080.2×
Kansas7970.25×
Oregon7590.16×
Utah6580.18×
West Virginia6160.32×
Iowa5830.17×
Maine5680.39×
New Mexico5540.27×
Nebraska5170.25×
Idaho4100.2×
New Hampshire3860.24×
Hawaii3700.21×
Vermont3280.46×
South Dakota2960.31×
Alaska2950.34×
Delaware2810.25×
Montana2790.25×
North Dakota2680.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florida Department of Health audience
BrandAffinityCategory
Pillow2.43×Home & Garden
Goop4.04×Internet & Social Media
Governor of Michigan5.23×Politics & Society
Grinch2.73×Movies & TV
Wok3.89×Food & Beverages
Fairy godmother4.39×Literature
ARCO1.63×Cars & Mobility
Elsword8.91×Games
Google Home3.44×Technology & Electronics
Hibachi4.05×Food & Beverages
headspace4.76×Health
Historic site1.97×Arts & Culture
Cherish (group)5.02×Music & Radio
Noodle (Gorillaz)1.63×Music & Radio
Home staging2.37×Home & Garden
Zoo Tycoon (series)8.91×Games
Vocal harmony2×Music & Radio
Gran Torino3.06×Movies & TV
Hipster4.15×Politics & Society
Grace Slick3.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florida Department of Health audience
TraitClusterScore
Risk AppetiteTHRILL1.58
Luxury OrientationPREMIUM1.58
ExtroversionTHRILL1.57
Family OrientationCONSERVATISM1.43
Urban LifestyleOPEN1.41
PatriotismCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Florida Department of Health
CountryShare
United States95.4%
China1.6%
India0.5%

See Florida Department of Health audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Florida Department of Health have in United States?

Florida Department of Health has an estimated audience of 407,775 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Florida Department of Health fans?

65.8% of Florida Department of Health fans are female, 34.2% are male, with an average age of 43.1 years.

Which brands do Florida Department of Health fans like most?

Florida Department of Health fans show strongest brand affinity for Pillow (2.43×), Goop (4.04×), and Governor of Michigan (5.23×) over the country average.

Where do Florida Department of Health fans live in United States?

Florida Department of Health fans in United States are most concentrated in Florida (reach 305,832), Georgia (reach 14,909), and Texas (reach 10,704). These three regions account for the largest share of the active audience.

What other brands do Florida Department of Health fans also like?

Beyond Florida Department of Health itself, the audience over-indexes on Goop (4.04×), Governor of Michigan (5.23×), Grinch (2.73×), and Wok (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida Department of Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.