Frederick, Maryland Audience in United States

Frederick, Maryland logo

Frederick, Maryland has an estimated audience of 386,403 people in United States. 56.9% are female, 43.1% are male, average age 40.7. Top regions: Maryland, Virginia, Ohio. Top brand affinities: Nebraska, Kerala, Jonathan Davis, Sinaloa, Hipster.

The average Frederick, Maryland fan in United States is 40.7 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Ohio. Top brand affinities include Nebraska, Kerala, Jonathan Davis, with strongest over-indexing on Nebraska (4.13× the country average). Demographically, the Frederick, Maryland audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Frederick, Maryland fans

Demographic split for Frederick, Maryland audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.7
Estimated audience size386,403

Audience persona

The typical Frederick, Maryland fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Frederick, Maryland in United States
RegionReachAffinity
Maryland77,31811.64×
Virginia25,2282.68×
Ohio21,2981.79×
California17,5260.41×
Colorado16,2132.66×
Florida14,5550.56×
Pennsylvania14,4371.11×
Texas14,1300.43×
New York13,2710.61×
West Virginia7,8484.36×
Washington, District of Columbia5,3954.65×
Wisconsin5,3590.92×
Illinois4,9870.39×
North Carolina4,9790.43×
Georgia4,8110.4×
New Jersey4,7090.48×
Indiana4,5130.64×
Iowa4,1331.3×
Michigan3,8920.39×
Massachusetts3,4860.46×
Oklahoma3,4440.8×
Mississippi2,9020.91×
Arizona2,8010.36×
Washington2,7250.35×
Tennessee2,6880.35×
South Carolina2,3660.41×
Missouri2,2870.37×
Louisiana2,1220.43×
Arkansas2,0730.65×
Maine2,0501.48×
Alabama1,8920.35×
Kentucky1,8120.37×
Minnesota1,7300.31×
New Hampshire1,6741.1×
Connecticut1,5830.41×
Oregon1,4520.33×
Nevada1,1920.32×
Kansas1,1420.38×
Delaware1,0460.98×
Utah1,0100.29×
New Mexico6250.32×
Nebraska6150.32×
Rhode Island5530.45×
South Dakota5400.6×
Idaho4690.24×
Hawaii4580.28×
North Dakota2950.37×
Montana2780.26×
Vermont2590.38×
Wyoming1830.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frederick, Maryland audience
BrandAffinityCategory
Nebraska4.13×Travel & Leisure
Kerala9.92×Travel & Leisure
Jonathan Davis11.24×Music & Radio
Sinaloa4.29×Travel & Leisure
Hipster9.01×Politics & Society
Electrolyte4.27×Health
Israel1.85×Travel & Leisure
Arrietty12.74×Movies & TV
Justice2.32×Politics & Society
Pro-Ject3.27×Music & Radio
Elsword12.74×Games
Nationality1.64×Politics & Society
Rajasthan12.67×Travel & Leisure
Sailor3.7×Travel & Leisure
GILT7.92×Shopping
Omaha Storm Chasers12.74×Sports
Hog Hunting2.13×Sports
N1 road (South Africa)2.24×Travel & Leisure
Monogram2.04×Home & Garden
Home staging2.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frederick, Maryland audience
TraitClusterScore
Family OrientationCONSERVATISM2.78
PatriotismCONSERVATISM1.64
Need for SecurityCONSERVATISM1.38
Risk AppetiteTHRILL1.32
Early Adopter MentalityPOWER1.24
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Frederick, Maryland
CountryShare
United States75.0%
Germany24.7%
Italy0.3%

See Frederick, Maryland audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Frederick, Maryland have in United States?

Frederick, Maryland has an estimated audience of 386,403 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Frederick, Maryland fans?

56.9% of Frederick, Maryland fans are female, 43.1% are male, with an average age of 40.7 years.

Which brands do Frederick, Maryland fans like most?

Frederick, Maryland fans show strongest brand affinity for Nebraska (4.13×), Kerala (9.92×), and Jonathan Davis (11.24×) over the country average.

Where do Frederick, Maryland fans live in United States?

Frederick, Maryland fans in United States are most concentrated in Maryland (reach 77,318), Virginia (reach 25,228), and Ohio (reach 21,298). These three regions account for the largest share of the active audience.

What other brands do Frederick, Maryland fans also like?

Beyond Frederick, Maryland itself, the audience over-indexes on Kerala (9.92×), Jonathan Davis (11.24×), Sinaloa (4.29×), and Hipster (9.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frederick, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.