Rascasse Audience Intelligence

Freelancer.com Target Market in United States

A data profile of the people who buy, follow and care about Freelancer.com in United States — modelled from more than twelve digital signal sources. Freelancer.com has an estimated audience of 979 people in United States.

#22among Career website in United States#17978among Brand in United States#11105in Business & Career

The average Freelancer.com fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indeed.com, Fiverr, Peter Thiel, with strongest over-indexing on Indeed.com (13.16× the country average).

Demographically, the Freelancer.com audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freelancer.com fan in United States is more female, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freelancer.com profile in United States.

Audience size
979
in United States
Gender
56.5%♀
43.5% male
Age
38.1
average years
Country rank
#185665
Brand in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freelancer.com

56.5% are female, 43.5% are male, average age 38.1.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Freelancer.com audience in United States
MetricValue
Female56.5%
Male43.5%
Average age38.1
Estimated audience size979
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Freelancer.com audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Freelancer.com audience comes from United States.

Worldwide audience distribution share by country for Freelancer.com
CountryShare
India26.8%
Indonesia10.8%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freelancer.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Freelancer.com customers by region in United States
#RegionReachAffinity×
01Florida~40K1.33×
02New Jersey~10K1.27×
03New York~30K1.23×
04Georgia~20K1.19×
05Virginia~10K1.17×
06Washington, District of Columbia~1K1.12×
07Texas~40K1.09×
08Alaska<1K1.08×
09Vermont<1K1.08×
10Maryland~8K1.07×
11Nevada~4K1.07×
12North Dakota<1K1.07×
13Oregon~5K1.05×
14South Dakota~1K1.05×
15California~50K1.04×
16Rhode Island~1K1.04×
17Arizona~9K1.02×
18Washington~9K1.02×
19Montana~1K1.01×
20North Carolina~10K0.99×
21Massachusetts~8K0.99×
22Utah~4K0.99×
23Kansas~3K0.99×
24Connecticut~4K0.98×
25Delaware~1K0.98×
26Missouri~7K0.97×
27South Carolina~6K0.97×
28Mississippi~3K0.97×
29West Virginia~2K0.97×
30New Hampshire~2K0.97×
31Kentucky~5K0.96×
32Oklahoma~5K0.96×
33Arkansas~3K0.95×
34Idaho~2K0.95×
35Maine~1K0.95×
36Tennessee~8K0.94×
37Colorado~6K0.94×
38Louisiana~5K0.94×
39Hawaii~2K0.94×
40Michigan~10K0.93×
41New Mexico~2K0.93×
42Iowa~3K0.92×
43Nebraska~2K0.92×
44Illinois~10K0.91×
45Ohio~10K0.90×
46Alabama~5K0.90×
47Pennsylvania~10K0.89×
48Indiana~7K0.87×
49Minnesota~5K0.85×
50Wisconsin~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Freelancer.com, United States
0.84×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freelancer.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freelancer.com audience
#·InterestCategoryAffinity×
01The Dubai MallFashion & Accessoires66.23×
02FiverrBusiness & Career41.40×
03Porter AirlinesTravel & Leisure32.72×
04Peter ThielBusiness & Career28.34×
05Jeremy IronsMovies & TV22.42×
06El Corte InglésShopping21.35×
07WaterworldMovies & TV20.00×
08WordPressTechnology & Electronics18.48×
09Software as a serviceTechnology & Electronics17.39×
10EngadgetTechnology & Electronics17.22×
11Business softwareBusiness & Career15.81×
12Indeed.comBusiness & Career13.16×
13InnovationBusiness & Career11.57×
14Pressure cookingHome & Garden11.14×
15High-net-worth individualBusiness & Career10.00×
16Chat roomInternet & Social Media9.65×
17Private equityBusiness & Career7.87×
18Smart deviceTechnology & Electronics7.59×
19Hair ExtensionsBeauty & Wellness4.59×
20PhilanthropyArts & Culture4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freelancer.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freelancer.com audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.35×
Career OrientationPOWER2.69×
Luxury OrientationPREMIUM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freelancer.com audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
Pet OwnershipJOY0.95×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freelancer.com's target market in United States?

Freelancer.com's target market in United States covers an estimated 979 people, concentrated in California and Texas.

02

What is the gender split and age of Freelancer.com customers?

56.5% of the Freelancer.com audience are female, 43.5% are male, with an average age of 38.1 years.

03

Which brands do Freelancer.com fans like most?

Freelancer.com fans show strongest brand affinity for Indeed.com (13.16×), Fiverr (41.4×), and Peter Thiel (28.34×) over the country average.

04

Where do Freelancer.com fans live in United States?

Freelancer.com fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Freelancer.com fans also like?

Beyond Freelancer.com itself, the audience over-indexes on Fiverr (41.4×), Peter Thiel (28.34×), Innovation (11.57×), and Engadget (17.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See Freelancer.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freelancer.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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