Freemasonry Audience in United States

Freemasonry logo

Freemasonry has an estimated audience of 1,942,753 people in United States. 50.5% are female, 49.5% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Rock music, Fox News Channel, Masonic Lodge, Trophy hunting, Eastern Time Zone.

The average Freemasonry fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rock music, Fox News Channel, Masonic Lodge, with strongest over-indexing on Rock music (1.86× the country average). Demographically, the Freemasonry audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Freemasonry fans

Demographic split for Freemasonry audience in United States
MetricValue
Female50.5%
Male49.5%
Average age43.5
Estimated audience size1,942,753

Audience persona

The typical Freemasonry fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Rock music.

Top regions in United States

Top regions ranked by reach for Freemasonry in United States
RegionReachAffinity
California231,8411.09×
Texas177,8111.06×
Florida134,0741.02×
New York106,3380.98×
Georgia66,1661.11×
Illinois65,2121.01×
Pennsylvania63,7330.97×
North Carolina61,5541.05×
Ohio59,0860.99×
Virginia52,8541.12×
Arizona49,0691.24×
Michigan47,8420.94×
New Jersey45,2450.92×
Tennessee43,6601.12×
Massachusetts42,2031.1×
Washington41,0791.05×
Indiana37,3681.05×
Alabama35,9161.32×
Colorado31,8611.04×
Maryland31,7040.95×
Missouri29,5900.94×
South Carolina29,2831×
Louisiana27,7601.11×
Wisconsin25,9570.89×
Minnesota25,0320.9×
Kentucky24,4291×
Oregon22,2781×
Oklahoma22,0071.02×
Connecticut20,3731.05×
Utah19,2811.11×
Nevada18,6750.99×
Mississippi17,6331.1×
Arkansas17,2701.08×
Kansas14,5540.95×
Iowa13,9300.87×
New Mexico9,5630.98×
West Virginia9,4181.04×
Idaho9,4010.96×
Nebraska8,6190.88×
Hawaii8,2580.99×
Washington, District of Columbia7,6721.31×
New Hampshire6,5780.86×
Maine6,5350.94×
Rhode Island5,9590.96×
Montana4,6400.86×
Alaska4,5131.09×
Delaware4,2680.8×
North Dakota3,4490.86×
South Dakota3,2920.73×
Vermont2,7080.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freemasonry audience
BrandAffinityCategory
Rock music1.86×Music & Radio
Fox News Channel1.64×Movies & TV
Masonic Lodge28.57×Politics & Society
Trophy hunting2.58×Sports
Eastern Time Zone1.73×Politics & Society
Shooting sport2.65×Sports
Fox hunting2.64×Sports
Hog Hunting4.93×Sports
Warriors (novel series)2.38×Literature
Apprenticeship2.74×Business & Career
Military history4.29×Politics & Society
Hand tool1.98×Home & Garden
Turkey hunting2.29×Sports
Diesel3.41×Music & Radio
Wrench2.14×Home & Garden
Tennessee1.7×Travel & Leisure
President of the United States1.53×Politics & Society
Final Destination1.51×Movies & TV
Alabama1.61×Travel & Leisure
Drill1.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freemasonry audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Career OrientationPOWER1.29
Quality AwarenessPREMIUM1.29
SpiritualityBALANCE1.23
Need for SecurityCONSERVATISM1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Freemasonry
CountryShare
United States37.7%
United Kingdom9.8%
Italy3.9%

See Freemasonry audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Freemasonry have in United States?

Freemasonry has an estimated audience of 1,942,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Freemasonry fans?

50.5% of Freemasonry fans are female, 49.5% are male, with an average age of 43.5 years.

Which brands do Freemasonry fans like most?

Freemasonry fans show strongest brand affinity for Rock music (1.86×), Fox News Channel (1.64×), and Masonic Lodge (28.57×) over the country average.

Where do Freemasonry fans live in United States?

Freemasonry fans in United States are most concentrated in California (reach 231,841), Texas (reach 177,811), and Florida (reach 134,074). These three regions account for the largest share of the active audience.

What other brands do Freemasonry fans also like?

Beyond Freemasonry itself, the audience over-indexes on Fox News Channel (1.64×), Masonic Lodge (28.57×), Trophy hunting (2.58×), and Eastern Time Zone (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freemasonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.