Rascasse Audience Intelligence

Freemasonry Audience in United States

A data profile of the people who buy, follow and care about Freemasonry in United States — modelled from more than twelve digital signal sources. Freemasonry has an estimated audience of 2,038,197 people in United States.

#89among NGO / Political Party in United States#887in Politics & Society

The average Freemasonry fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rock music, Masonic Lodge, Mitch McConnell, with strongest over-indexing on Rock music (1.86× the country average).

Demographically, the Freemasonry audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freemasonry fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Rock music.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freemasonry profile in United States.

Audience size
2M
in United States
Gender
50.5%♀
49.5% male
Age
43.5
average years
Country rank
#14022
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freemasonry fans

50.5% are female, 49.5% are male, average age 43.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Freemasonry audience in United States
MetricValue
Female50.5%
Male49.5%
Average age43.5
Estimated audience size2,038,197
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Freemasonry audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Freemasonry audience comes from United States.

Worldwide audience distribution share by country for Freemasonry
CountryShare
United States34.8%
United Kingdom8.8%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freemasonry audience in United States is strongest.

Fig. 05

Top regions by affinity

Freemasonry fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.24×
02Washington, District of Columbia~7K1.24×
03Arizona~50K1.16×
04Mississippi~20K1.11×
05Tennessee~40K1.10×
06West Virginia~10K1.10×
07Georgia~70K1.09×
08Virginia~50K1.09×
09Massachusetts~40K1.09×
10Louisiana~30K1.09×
11Alaska~5K1.09×
12Texas~200K1.07×
13Indiana~40K1.07×
14Arkansas~20K1.06×
15California~200K1.05×
16North Carolina~60K1.05×
17Oklahoma~20K1.04×
18Utah~20K1.04×
19Connecticut~20K1.03×
20Washington~40K1.02×
21Kentucky~20K1.01×
22Idaho~10K1.01×
23Florida~100K1.00×
24Oregon~20K1.00×
25Illinois~60K0.99×
26Colorado~30K0.99×
27South Carolina~30K0.99×
28Hawaii~8K0.99×
29Maine~7K0.98×
30Pennsylvania~60K0.97×
31Maryland~30K0.97×
32Missouri~30K0.97×
33Nevada~20K0.97×
34New Mexico~9K0.97×
35Rhode Island~6K0.97×
36Ohio~60K0.96×
37Kansas~10K0.96×
38New York~100K0.94×
39Michigan~50K0.94×
40North Dakota~4K0.94×
41Montana~5K0.93×
42New Jersey~50K0.92×
43Nebraska~9K0.92×
44Minnesota~30K0.91×
45Iowa~10K0.90×
46Wisconsin~30K0.89×
47New Hampshire~7K0.89×
48Delaware~5K0.87×
49Vermont~3K0.87×
50South Dakota~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Freemasonry, United States
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freemasonry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freemasonry audience
#·InterestCategoryAffinity×
01Masonic LodgePolitics & Society28.57×
02Hog HuntingSports4.93×
03Military historyPolitics & Society4.29×
04DieselMusic & Radio3.41×
05Dick CheneyPolitics & Society2.76×
06ApprenticeshipBusiness & Career2.74×
07Shooting sportSports2.65×
08Fox huntingSports2.64×
09Trophy huntingSports2.58×
10Warriors (novel series)Literature2.38×
11Turkey huntingSports2.29×
12WrenchHome & Garden2.14×
13Hand toolHome & Garden1.98×
14Rock musicMusic & Radio1.86×
15Dick Van DykeMovies & TV1.81×
16Eastern Time ZonePolitics & Society1.73×
17Mitch McConnellPolitics & Society1.72×
18TennesseeTravel & Leisure1.70×
19Fox News ChannelMovies & TV1.64×
20President of the United StatesPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freemasonry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freemasonry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
Need for SecurityCONSERVATISM1.36×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freemasonry audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Luxury OrientationPREMIUM0.87×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freemasonry have in United States?

Freemasonry has an estimated audience of 2,038,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Freemasonry fans?

50.5% of Freemasonry fans are female, 49.5% are male, with an average age of 43.5 years.

03

Which brands do Freemasonry fans like most?

Freemasonry fans show strongest brand affinity for Rock music (1.86×), Masonic Lodge (28.57×), and Mitch McConnell (1.72×) over the country average.

04

Where do Freemasonry fans live in United States?

Freemasonry fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Freemasonry fans also like?

Beyond Freemasonry itself, the audience over-indexes on Masonic Lodge (28.57×), Mitch McConnell (1.72×), Trophy hunting (2.58×), and Eastern Time Zone (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Freemasonry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freemasonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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