Rascasse Audience Intelligence

Fresenius (company) Target Market in United States

A data profile of the people who buy, follow and care about Fresenius (company) in United States — modelled from more than twelve digital signal sources. Fresenius (company) has an estimated audience of 257,673 people in United States.

#5411among Brand in United States#1237in Health

The average Fresenius (company) fan in United States is 47.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Fresenius Medical Care, Family caregivers, Side dish, with strongest over-indexing on Fresenius Medical Care (97.58× the country average).

Demographically, the Fresenius (company) audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fresenius (company) fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Fresenius Medical Care.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fresenius (company) profile in United States.

Audience size
258K
in United States
Gender
64.5%♀
35.5% male
Age
47.5
average years
Country rank
#52093
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fresenius (company)

64.5% are female, 35.5% are male, average age 47.5.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Fresenius (company) audience in United States
MetricValue
Female64.5%
Male35.5%
Average age47.5
Estimated audience size257,673
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Fresenius (company) audience in United States
Age bracketShare%
16-1912%
20-299%
30-3911%
40-4919%
50+50%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Fresenius (company) audience comes from United States.

Worldwide audience distribution share by country for Fresenius (company)
CountryShare
United States28.3%
Germany20.4%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fresenius (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fresenius (company) customers by region in United States
#RegionReachAffinity×
01Mississippi~5K2.12×
02Louisiana~6K1.81×
03Alabama~6K1.72×
04Utah~4K1.64×
05Delaware~1K1.48×
06Tennessee~7K1.42×
07West Virginia~2K1.34×
08Massachusetts~7K1.31×
09North Carolina~10K1.27×
10South Carolina~5K1.27×
11New Mexico~2K1.26×
12Georgia~10K1.25×
13Texas~30K1.23×
14Illinois~10K1.23×
15Indiana~6K1.23×
16Oklahoma~4K1.22×
17Kentucky~4K1.21×
18Arizona~6K1.17×
19Nevada~3K1.17×
20Washington, District of Columbia<1K1.11×
21New Hampshire~1K1.07×
22Wisconsin~4K1.06×
23Ohio~8K0.99×
24Oregon~3K0.98×
25Michigan~7K0.97×
26Maryland~4K0.96×
27Hawaii~1K0.96×
28Florida~20K0.93×
29New Jersey~6K0.92×
30Missouri~4K0.91×
31Pennsylvania~8K0.89×
32Virginia~6K0.89×
33Kansas~2K0.87×
34Minnesota~3K0.83×
35Arkansas~2K0.82×
36Rhode Island<1K0.82×
37Maine<1K0.81×
38Alaska<1K0.80×
39California~20K0.79×
40North Dakota<1K0.79×
41Vermont<1K0.79×
42New York~10K0.78×
43Montana<1K0.77×
44South Dakota<1K0.76×
45Colorado~3K0.74×
46Nebraska<1K0.73×
47Iowa~2K0.72×
48Idaho<1K0.72×
49Washington~3K0.64×
50Connecticut~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Fresenius (company), United States
0.64×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fresenius (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fresenius (company) audience
#·InterestCategoryAffinity×
01American Society of NephrologyBusiness & Career139.30×
02Fresenius Medical CareHealth97.58×
03American Journal of Kidney DiseasesHealth96.68×
04Northwest Kidney CentersHealth95.44×
05World Hepatitis DayEvent92.92×
06DaVita Kidney CareBusiness & Career68.36×
07NephrologyHealth63.12×
08DaVitaHealth58.52×
09Alliant Credit UnionBusiness & Career56.67×
10National Kidney FoundationHealth53.25×
11Side dishFood & Beverages34.80×
12Family caregiversKids & Family19.69×
13Cook Out (restaurant)Food & Beverages14.87×
14MedigapPolitics & Society13.09×
15Retirement planningBusiness & Career9.21×
16Retirement communityKids & Family8.68×
17Micro CenterShopping8.41×
18CookbookFood & Beverages5.86×
19The UPS StoreShopping5.60×
20Mitch McConnellPolitics & Society4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fresenius (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fresenius (company) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.42×
PatriotismCONSERVATISM3.96×
MindfulnessBALANCE3.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fresenius (company) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
ExtroversionTHRILL1.06×
Early Adopter MentalityPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fresenius (company)'s target market in United States?

Fresenius (company)'s target market in United States covers an estimated 257,673 people, concentrated in Texas and California.

02

What is the gender split and age of Fresenius (company) customers?

64.5% of the Fresenius (company) audience are female, 35.5% are male, with an average age of 47.5 years.

03

Which brands do Fresenius (company) fans like most?

Fresenius (company) fans show strongest brand affinity for Fresenius Medical Care (97.58×), Family caregivers (19.69×), and Side dish (34.8×) over the country average.

04

Where do Fresenius (company) fans live in United States?

Fresenius (company) fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fresenius (company) fans also like?

Beyond Fresenius (company) itself, the audience over-indexes on Family caregivers (19.69×), Side dish (34.8×), DaVita (58.52×), and Northwest Kidney Centers (95.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fresenius (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresenius (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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