Rascasse Audience Intelligence

DaVita Target Market in United States

A data profile of the people who buy, follow and care about DaVita in United States — modelled from more than twelve digital signal sources. DaVita has an estimated audience of 600,891 people in United States.

#3395among Brand in United States#892in Health

The average DaVita fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Elderly care, FedEx, with strongest over-indexing on Sustainable energy (8.44× the country average).

Demographically, the DaVita audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DaVita fan in United States is more female, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DaVita profile in United States.

Audience size
601K
in United States
Gender
71.8%♀
28.2% male
Age
46.6
average years
Country rank
#32787
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DaVita

71.8% are female, 28.2% are male, average age 46.6.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for DaVita audience in United States
MetricValue
Female71.8%
Male28.2%
Average age46.6
Estimated audience size600,891
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the DaVita audience in United States
Age bracketShare%
16-1912%
20-299%
30-3912%
40-4921%
50+44%
Fig. 04

Worldwide distribution

64.0%

of the worldwide DaVita audience comes from United States.

Worldwide audience distribution share by country for DaVita
CountryShare
United States64.0%
Brazil13.8%
Colombia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DaVita audience in United States is strongest.

Fig. 05

Top regions by affinity

DaVita customers by region in United States
#RegionReachAffinity×
01Colorado~30K2.85×
02Maryland~20K1.70×
03California~100K1.59×
04Georgia~30K1.50×
05Nevada~9K1.44×
06Virginia~20K1.40×
07Washington, District of Columbia~3K1.40×
08Florida~60K1.39×
09Texas~70K1.38×
10Arkansas~7K1.37×
11Pennsylvania~30K1.27×
12Kansas~6K1.27×
13Indiana~10K1.25×
14Alabama~10K1.25×
15Connecticut~8K1.24×
16Arizona~20K1.23×
17Washington~20K1.23×
18Oklahoma~9K1.23×
19Illinois~20K1.14×
20North Carolina~20K1.11×
21New Jersey~20K1.10×
22Tennessee~10K1.10×
23Wisconsin~10K1.10×
24Louisiana~9K1.10×
25Michigan~20K1.04×
26Ohio~20K0.98×
27Nebraska~3K0.96×
28Missouri~9K0.94×
29South Carolina~9K0.94×
30Minnesota~8K0.94×
31Oregon~7K0.93×
32Iowa~5K0.93×
33Kentucky~7K0.90×
34Mississippi~5K0.88×
35New Mexico~3K0.85×
36New York~30K0.84×
37Idaho~2K0.79×
38West Virginia~2K0.79×
39Utah~4K0.74×
40Delaware~1K0.73×
41Massachusetts~8K0.63×
42South Dakota<1K0.63×
43North Dakota<1K0.63×
44Alaska<1K0.61×
45Maine~1K0.59×
46Vermont<1K0.59×
47New Hampshire~1K0.55×
48Montana<1K0.53×
49Rhode Island~1K0.51×
50Hawaii~1K0.45×
Fig. 06

Affinity by region

Affinity by region — DaVita, United States
0.45×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DaVita audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DaVita audience
#·InterestCategoryAffinity×
01Fresenius (company)Health58.52×
02Elderly careHealth19.37×
03Sustainable energyHome & Garden8.44×
04QVCMovies & TV7.25×
05FedExBusiness & Career6.49×
06Renewable energyBusiness & Career6.40×
07LotteryGames5.81×
08Online bankingBusiness & Career5.69×
09Weather forecastingHome & Garden5.01×
10Mortgage loansBusiness & Career4.63×
11First class travelTravel & Leisure4.48×
12Discount storesShopping4.18×
13Vehicle insuranceCars & Mobility4.12×
14Cancer awarenessHealth3.10×
15Shopping mallsShopping3.09×
16PinterestInternet & Social Media3.08×
17Organic foodFood & Beverages2.77×
18McDonald'sFood & Beverages2.69×
19AirbnbTravel & Leisure2.31×
20FurnitureHome & Garden2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DaVita audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DaVita audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.83×
SustainabilityBALANCE2.66×
Convenience OrientationPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DaVita audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.72×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DaVita's target market in United States?

DaVita's target market in United States covers an estimated 600,891 people, concentrated in California and Texas.

02

What is the gender split and age of DaVita customers?

71.8% of the DaVita audience are female, 28.2% are male, with an average age of 46.6 years.

03

Which brands do DaVita fans like most?

DaVita fans show strongest brand affinity for Sustainable energy (8.44×), Elderly care (19.37×), and FedEx (6.49×) over the country average.

04

Where do DaVita fans live in United States?

DaVita fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do DaVita fans also like?

Beyond DaVita itself, the audience over-indexes on Elderly care (19.37×), FedEx (6.49×), Mortgage loans (4.63×), and Renewable energy (6.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See DaVita audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DaVita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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