DaVita Audience in United States

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DaVita has an estimated audience of 624,297 people in United States. 71.8% are female, 28.2% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Layne Staley, Zoo Tycoon (series), Historic site, Jingoism, Governor of Michigan.

The average DaVita fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Layne Staley, Zoo Tycoon (series), Historic site, with strongest over-indexing on Layne Staley (29.13× the country average). Demographically, the DaVita audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of DaVita fans

Demographic split for DaVita audience in United States
MetricValue
Female71.8%
Male28.2%
Average age46.6
Estimated audience size624,297

Audience persona

The typical DaVita fan in United States is more female, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Layne Staley.

Top regions in United States

Top regions ranked by reach for DaVita in United States
RegionReachAffinity
California112,2771.64×
Texas77,8091.45×
Florida60,2931.43×
New York30,2360.87×
Colorado29,9893.05×
Georgia29,6281.54×
Pennsylvania27,6801.32×
Illinois24,4481.18×
Virginia22,0041.45×
North Carolina21,4041.14×
Ohio19,5641.02×
Maryland18,3571.71×
New Jersey18,1621.14×
Michigan17,0251.04×
Washington16,1941.29×
Arizona15,4461.21×
Indiana14,9971.31×
Tennessee13,8661.11×
Wisconsin10,5521.12×
Alabama10,4911.2×
Missouri9,4540.94×
Louisiana8,8191.1×
South Carolina8,8140.94×
Nevada8,7211.44×
Oklahoma8,6591.25×
Minnesota8,4310.94×
Massachusetts7,8660.64×
Connecticut7,6961.23×
Kentucky6,9630.89×
Arkansas6,7421.31×
Oregon6,5850.92×
Kansas6,1781.26×
Iowa4,5260.88×
Mississippi4,3200.84×
Utah4,0690.73×
Nebraska2,8930.92×
Washington, District of Columbia2,5601.36×
New Mexico2,5460.81×
Idaho2,2240.71×
West Virginia2,0100.69×
Delaware1,1150.65×
Maine1,0760.48×
New Hampshire1,0270.42×
South Dakota6900.48×
Rhode Island6190.31×
Hawaii6000.22×
North Dakota5520.43×
Montana5410.31×
Alaska2890.22×
Vermont2660.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DaVita audience
BrandAffinityCategory
Layne Staley29.13×Music & Radio
Zoo Tycoon (series)20×Games
Historic site3.25×Arts & Culture
Jingoism1.54×Politics & Society
Governor of Michigan5.08×Politics & Society
Goop3.5×Internet & Social Media
Fairy godmother4.78×Literature
Hibachi3.75×Food & Beverages
Hipster4.58×Politics & Society
Grinch1.87×Movies & TV
Noodle (Gorillaz)1.66×Music & Radio
Wok3.03×Food & Beverages
Google Home2.91×Technology & Electronics
Certified diabetes educator5.95×Business & Career
Mathcore3.28×Music & Radio
headspace3.79×Health
Home staging2.12×Home & Garden
Nantes3.91×Travel & Leisure
Vocal harmony1.8×Music & Radio
Cherish (group)4.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DaVita audience
TraitClusterScore
Family OrientationCONSERVATISM2.02
Career OrientationPOWER1.68
Need for SecurityCONSERVATISM1.61
SustainabilityBALANCE1.59
Community OrientationOPEN1.46
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for DaVita
CountryShare
United States65.2%
Brazil13.9%
Colombia7.8%

See DaVita audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does DaVita have in United States?

DaVita has an estimated audience of 624,297 people in United States, concentrated in California and Texas.

What is the gender split and age of DaVita fans?

71.8% of DaVita fans are female, 28.2% are male, with an average age of 46.6 years.

Which brands do DaVita fans like most?

DaVita fans show strongest brand affinity for Layne Staley (29.13×), Zoo Tycoon (series) (20×), and Historic site (3.25×) over the country average.

Where do DaVita fans live in United States?

DaVita fans in United States are most concentrated in California (reach 112,277), Texas (reach 77,809), and Florida (reach 60,293). These three regions account for the largest share of the active audience.

What other brands do DaVita fans also like?

Beyond DaVita itself, the audience over-indexes on Zoo Tycoon (series) (20×), Historic site (3.25×), Jingoism (1.54×), and Governor of Michigan (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DaVita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.