Rascasse Audience Intelligence

Side dish Audience in United States

A data profile of the people who buy, follow and care about Side dish in United States — modelled from more than twelve digital signal sources. Side dish has an estimated audience of 1,758,276 people in United States.

#6756among Topic in United States#951in Food & Beverages

The average Side dish fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Baking powder, Fresenius (company), with strongest over-indexing on Microwave oven (4.72× the country average).

Demographically, the Side dish audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Side dish fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Side dish profile in United States.

Audience size
1.8M
in United States
Gender
65.1%♀
34.9% male
Age
44.9
average years
Country rank
#15742
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Side dish fans

65.1% are female, 34.9% are male, average age 44.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Side dish audience in United States
MetricValue
Female65.1%
Male34.9%
Average age44.9
Estimated audience size1,758,276
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Side dish audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Side dish audience comes from United States.

Worldwide audience distribution share by country for Side dish
CountryShare
United States27.4%
Japan17.1%
Philippines6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Side dish audience in United States is strongest.

Fig. 05

Top regions by affinity

Side dish fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K1.38×
02Ohio~70K1.35×
03Iowa~20K1.33×
04Nebraska~10K1.33×
05Missouri~40K1.30×
06Indiana~40K1.27×
07Kentucky~30K1.23×
08Idaho~10K1.20×
09West Virginia~10K1.20×
10Alaska~4K1.17×
11Montana~6K1.14×
12Arkansas~20K1.13×
13Wyoming~3K1.12×
14Alabama~30K1.10×
15Utah~20K1.10×
16North Dakota~4K1.10×
17South Dakota~4K1.09×
18Michigan~50K1.08×
19Oklahoma~20K1.08×
20Mississippi~20K1.08×
21Wisconsin~30K1.06×
22Pennsylvania~60K1.05×
23Louisiana~20K1.04×
24Tennessee~40K1.03×
25Colorado~30K1.00×
26Virginia~40K0.99×
27South Carolina~30K0.98×
28New Mexico~9K0.98×
29Minnesota~20K0.97×
30North Carolina~50K0.96×
31Georgia~50K0.94×
32Arizona~30K0.94×
33Washington~30K0.93×
34Hawaii~7K0.92×
35Maryland~30K0.90×
36Oregon~20K0.90×
37Illinois~50K0.89×
38Delaware~4K0.87×
39Texas~100K0.85×
40Maine~5K0.83×
41Nevada~10K0.82×
42New Hampshire~6K0.82×
43California~200K0.79×
44Florida~90K0.78×
45Connecticut~10K0.78×
46Rhode Island~4K0.75×
47New Jersey~30K0.71×
48Washington, District of Columbia~4K0.70×
49New York~70K0.69×
50Massachusetts~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Side dish, United States
0.64×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Side dish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Side dish audience
#·InterestCategoryAffinity×
01Fresenius (company)Health34.80×
02Baking powderFood & Beverages11.75×
03Smoked meatFood & Beverages4.76×
04Microwave ovenHome & Garden4.72×
05Potato chipFood & Beverages4.06×
06Non-alcoholic beverageFood & Beverages3.43×
07Slow cookerFood & Beverages3.08×
08Sugar substituteFood & Beverages3.04×
09HypermarketShopping2.99×
10Pizza HutFood & Beverages2.16×
11Hardware storeHome & Garden2.10×
12Discount storesShopping2.03×
13Organic foodFood & Beverages2.01×
14Trader Joe'sShopping1.96×
15Snack foodFood & Beverages1.91×
16GrillingFood & Beverages1.86×
17BreakfastFood & Beverages1.78×
18Nonprofit organizationPolitics & Society1.65×
19SubwayFood & Beverages1.61×
20WalgreensShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Side dish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Side dish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.63×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Side dish audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.58×
ExtroversionTHRILL0.69×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Side dish have in United States?

Side dish has an estimated audience of 1,758,276 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Side dish fans?

65.1% of Side dish fans are female, 34.9% are male, with an average age of 44.9 years.

03

Which brands do Side dish fans like most?

Side dish fans show strongest brand affinity for Microwave oven (4.72×), Baking powder (11.75×), and Fresenius (company) (34.8×) over the country average.

04

Where do Side dish fans live in United States?

Side dish fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Side dish fans also like?

Beyond Side dish itself, the audience over-indexes on Baking powder (11.75×), Fresenius (company) (34.8×), Pizza Hut (2.16×), and Smoked meat (4.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Side dish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Side dish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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