Rascasse Audience Intelligence

National Kidney Foundation Audience in United States

A data profile of the people who buy, follow and care about National Kidney Foundation in United States — modelled from more than twelve digital signal sources. National Kidney Foundation has an estimated audience of 466,862 people in United States.

#452among NGO / Political Party in United States#989in Health

The average National Kidney Foundation fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Sustainable energy, Elderly care, with strongest over-indexing on FedEx (6.28× the country average).

Demographically, the National Kidney Foundation audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Kidney Foundation fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Health · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Kidney Foundation profile in United States.

Audience size
467K
in United States
Gender
62.1%♀
37.9% male
Age
46.9
average years
Country rank
#38133
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+316%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Kidney Foundation fans

62.1% are female, 37.9% are male, average age 46.9.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for National Kidney Foundation audience in United States
MetricValue
Female62.1%
Male37.9%
Average age46.9
Estimated audience size466,862
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the National Kidney Foundation audience in United States
Age bracketShare%
16-1912%
20-298%
30-3913%
40-4923%
50+44%
Fig. 04

Worldwide distribution

76.8%

of the worldwide National Kidney Foundation audience comes from United States.

Worldwide audience distribution share by country for National Kidney Foundation
CountryShare
United States76.8%
United Kingdom10.7%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Kidney Foundation audience in United States is strongest.

Fig. 05

Top regions by affinity

National Kidney Foundation fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~10K2.06×
02Washington, District of Columbia~2K1.38×
03Ohio~20K1.35×
04North Carolina~20K1.33×
05Maryland~10K1.28×
06Hawaii~2K1.22×
07Virginia~10K1.19×
08Michigan~10K1.11×
09Missouri~8K1.11×
10Massachusetts~9K1.09×
11New York~30K1.08×
12Georgia~10K1.07×
13Connecticut~4K1.04×
14Maine~2K1.04×
15Pennsylvania~10K1.03×
16Louisiana~6K1.03×
17South Dakota~1K1.03×
18Indiana~8K1.02×
19Minnesota~6K1.02×
20Tennessee~9K1.01×
21Wisconsin~7K1.01×
22Mississippi~4K1.01×
23Delaware~1K1.01×
24New Hampshire~2K1.00×
25Kentucky~5K0.99×
26Nebraska~2K0.99×
27Kansas~3K0.97×
28Illinois~10K0.96×
29Alabama~6K0.96×
30Rhode Island~1K0.96×
31Montana~1K0.96×
32Florida~30K0.95×
33Arkansas~3K0.95×
34West Virginia~2K0.95×
35Vermont<1K0.94×
36New Jersey~10K0.93×
37Colorado~6K0.92×
38Arizona~8K0.91×
39Alaska<1K0.91×
40North Dakota<1K0.91×
41New Mexico~2K0.90×
42Idaho~2K0.90×
43Oklahoma~4K0.89×
44Iowa~3K0.88×
45Texas~30K0.87×
46Oregon~4K0.85×
47Utah~3K0.84×
48Nevada~3K0.79×
49Washington~7K0.78×
50California~40K0.77×
Fig. 06

Affinity by region

Affinity by region — National Kidney Foundation, United States
0.77×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Kidney Foundation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Kidney Foundation audience
#·InterestCategoryAffinity×
01Fresenius (company)Health53.25×
02Pep GuardiolaSports20.00×
03Newcastle United F.C.Sports19.91×
04RonaldinhoSports19.83×
05Elderly careHealth16.33×
06Sciatic nerveHealth15.70×
07Sustainable energyHome & Garden7.47×
08QVCMovies & TV7.16×
09FedExBusiness & Career6.28×
10Retirement planningBusiness & Career5.90×
11Weather forecastingHome & Garden5.83×
12Renewable energyBusiness & Career5.71×
13Online bankingBusiness & Career4.99×
14Discount storesShopping4.05×
15Mortgage loansBusiness & Career3.94×
16Cancer awarenessHealth3.03×
17Shopping mallsShopping2.89×
18PinterestInternet & Social Media2.82×
19McDonald'sFood & Beverages2.54×
20FurnitureHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Kidney Foundation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Kidney Foundation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.02×
Convenience OrientationPREMIUM2.22×
SustainabilityBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Kidney Foundation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.81×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Kidney Foundation have in United States?

National Kidney Foundation has an estimated audience of 466,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Kidney Foundation fans?

62.1% of National Kidney Foundation fans are female, 37.9% are male, with an average age of 46.9 years.

03

Which brands do National Kidney Foundation fans like most?

National Kidney Foundation fans show strongest brand affinity for FedEx (6.28×), Sustainable energy (7.47×), and Elderly care (16.33×) over the country average.

04

Where do National Kidney Foundation fans live in United States?

National Kidney Foundation fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National Kidney Foundation fans also like?

Beyond National Kidney Foundation itself, the audience over-indexes on Sustainable energy (7.47×), Elderly care (16.33×), QVC (7.16×), and Ronaldinho (19.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See National Kidney Foundation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Kidney Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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