Fright Fest Audience in United States

Fright Fest logo

Fright Fest has an estimated audience of 286,522 people in United States. 44.7% are female, 55.3% are male, average age 38.9. Top regions: Texas, New York, California. Top brand affinities: The Strangers (2008 film), Bates Motel (TV series), Christina Ricci, Creepypasta, Werner Herzog.

The average Fright Fest fan in United States is 38.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Christina Ricci, with strongest over-indexing on The Strangers (2008 film) (189.22× the country average). Demographically, the Fright Fest audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event

Demographics of Fright Fest fans

Demographic split for Fright Fest audience in United States
MetricValue
Female44.7%
Male55.3%
Average age38.9
Estimated audience size286,522

Audience persona

The typical Fright Fest fan in United States is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for Fright Fest in United States
RegionReachAffinity
Texas56,7662.3×
New York54,8333.42×
California48,6101.54×
Illinois41,9504.39×
New Jersey30,8964.24×
Georgia18,8022.13×
Wisconsin12,7582.96×
Connecticut11,2883.93×
Oklahoma11,2133.52×
Pennsylvania10,6541.1×
Missouri10,6072.3×
Maryland9,7551.98×
Washington8,4921.48×
Massachusetts7,3161.3×
Colorado5,0891.13×
Indiana4,5680.87×
Florida4,1350.21×
Virginia2,9080.42×
Alabama1,9990.5×
North Carolina1,8000.21×
Tennessee1,5920.28×
Ohio1,5420.17×
Michigan1,3960.19×
Nevada1,2980.47×
Arizona1,2220.21×
Delaware1,2001.52×
Louisiana1,0010.27×
Iowa9930.42×
Washington, District of Columbia9501.1×
Rhode Island9010.99×
South Carolina8970.21×
Kentucky8460.24×
New Hampshire7520.67×
Arkansas6240.26×
Oregon5690.17×
Minnesota5500.13×
Mississippi5250.22×
Kansas4890.22×
Vermont4580.91×
Maine4030.39×
Nebraska3950.28×
West Virginia3380.25×
New Mexico2490.17×
Utah2300.09×
South Dakota1890.28×
Idaho1660.12×
Wyoming1230.29×
Montana1180.15×
Hawaii1140.09×
North Dakota990.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fright Fest audience
BrandAffinityCategory
The Strangers (2008 film)189.22×Movies & TV
Bates Motel (TV series)143.07×Movies & TV
Christina Ricci62.77×Movies & TV
Creepypasta86.2×Literature
Werner Herzog124.92×Movies & TV
Panic Room192.92×Movies & TV
Suspiria138.96×Movies & TV
10 Cloverfield Lane94.28×Movies & TV
A Quiet Place53.56×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Black Mirror (TV series)21.36×Movies & TV
Family car16.67×Cars & Mobility
Halloween Horror Nights23.49×Movies & TV
Mary Shelley37.14×Literature
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Obsessed (2009 film)17.88×Movies & TV
The Sixth Sense30.5×Movies & TV
Fandango12.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fright Fest audience
TraitClusterScore
Family OrientationCONSERVATISM4.29
TraditionCONSERVATISM1.61
Need for SecurityCONSERVATISM1.44
PatriotismCONSERVATISM1.37
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Fright Fest
CountryShare
United States82.7%
United Kingdom11.4%
Brazil1.7%

See Fright Fest audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Fright Fest have in United States?

Fright Fest has an estimated audience of 286,522 people in United States, concentrated in Texas and New York.

What is the gender split and age of Fright Fest fans?

44.7% of Fright Fest fans are female, 55.3% are male, with an average age of 38.9 years.

Which brands do Fright Fest fans like most?

Fright Fest fans show strongest brand affinity for The Strangers (2008 film) (189.22×), Bates Motel (TV series) (143.07×), and Christina Ricci (62.77×) over the country average.

Where do Fright Fest fans live in United States?

Fright Fest fans in United States are most concentrated in Texas (reach 56,766), New York (reach 54,833), and California (reach 48,610). These three regions account for the largest share of the active audience.

What other brands do Fright Fest fans also like?

Beyond Fright Fest itself, the audience over-indexes on Bates Motel (TV series) (143.07×), Christina Ricci (62.77×), Creepypasta (86.2×), and Werner Herzog (124.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fright Fest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.