Fright Fest Audience in United States
Fright Fest has an estimated audience of 286,522 people in United States. 44.7% are female, 55.3% are male, average age 38.9. Top regions: Texas, New York, California. Top brand affinities: Eden Lake, Hemnet, The Nice Guys, Paleo Grubs, Jeep FJ.
The average Fright Fest fan in United States is 38.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Eden Lake, Hemnet, The Nice Guys, with strongest over-indexing on Eden Lake (44.8× the country average). Demographically, the Fright Fest audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Event
Demographics of Fright Fest fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 38.9 |
| Estimated audience size | 286,522 |
Audience persona
The typical Fright Fest fan in United States is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Eden Lake.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 56,766 | 2.3× |
| New York | 54,833 | 3.42× |
| California | 48,610 | 1.54× |
| Illinois | 41,950 | 4.39× |
| New Jersey | 30,896 | 4.24× |
| Georgia | 18,802 | 2.13× |
| Wisconsin | 12,758 | 2.96× |
| Connecticut | 11,288 | 3.93× |
| Oklahoma | 11,213 | 3.52× |
| Pennsylvania | 10,654 | 1.1× |
| Missouri | 10,607 | 2.3× |
| Maryland | 9,755 | 1.98× |
| Washington | 8,492 | 1.48× |
| Massachusetts | 7,316 | 1.3× |
| Colorado | 5,089 | 1.13× |
| Indiana | 4,568 | 0.87× |
| Florida | 4,135 | 0.21× |
| Virginia | 2,908 | 0.42× |
| Alabama | 1,999 | 0.5× |
| North Carolina | 1,800 | 0.21× |
| Tennessee | 1,592 | 0.28× |
| Ohio | 1,542 | 0.17× |
| Michigan | 1,396 | 0.19× |
| Nevada | 1,298 | 0.47× |
| Arizona | 1,222 | 0.21× |
| Delaware | 1,200 | 1.52× |
| Louisiana | 1,001 | 0.27× |
| Iowa | 993 | 0.42× |
| Washington, District of Columbia | 950 | 1.1× |
| Rhode Island | 901 | 0.99× |
| South Carolina | 897 | 0.21× |
| Kentucky | 846 | 0.24× |
| New Hampshire | 752 | 0.67× |
| Arkansas | 624 | 0.26× |
| Oregon | 569 | 0.17× |
| Minnesota | 550 | 0.13× |
| Mississippi | 525 | 0.22× |
| Kansas | 489 | 0.22× |
| Vermont | 458 | 0.91× |
| Maine | 403 | 0.39× |
| Nebraska | 395 | 0.28× |
| West Virginia | 338 | 0.25× |
| New Mexico | 249 | 0.17× |
| Utah | 230 | 0.09× |
| South Dakota | 189 | 0.28× |
| Idaho | 166 | 0.12× |
| Wyoming | 123 | 0.29× |
| Montana | 118 | 0.15× |
| Hawaii | 114 | 0.09× |
| North Dakota | 99 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 44.8× | Movies & TV |
| Hemnet | 62.77× | Home & Garden |
| The Nice Guys | 31.47× | Movies & TV |
| Paleo Grubs | 124.92× | Food & Beverages |
| Jeep FJ | 138.96× | Cars & Mobility |
| Elsword | 16.74× | Games |
| Google Photos | 2.21× | Technology & Electronics |
| Alaska | 1.52× | Travel & Leisure |
| Staycation | 2.57× | Home & Garden |
| Canton, Georgia | 12.89× | Travel & Leisure |
| Throne of Glass | 4.97× | Literature |
| Racing | 1.62× | Cars & Mobility |
| Kidney Disease Awareness | 11.15× | Health |
| Poble Espanyol | 27× | Travel & Leisure |
| Kushtia District | 86.2× | Travel & Leisure |
| Captain America (1990 film) | 2.58× | Movies & TV |
| Non-celiac gluten sensitivity | 6.37× | Health |
| Corona (band) | 3.24× | Music & Radio |
| Grinch | 2.23× | Movies & TV |
| edureka | 20.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.29 |
| Tradition | CONSERVATISM | 1.61 |
| Need for Security | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.37 |
| Urban Lifestyle | OPEN | 1.29 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.7% |
| United Kingdom | 11.4% |
| Brazil | 1.7% |
See Fright Fest audiences in other countries
More Movies & TV audiences in United States
- NFL (119,706,874)
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- Ultimate Fighting Championship (40,015,324)
Frequently asked questions
How many fans does Fright Fest have in United States?
Fright Fest has an estimated audience of 286,522 people in United States, concentrated in Texas and New York.
What is the gender split and age of Fright Fest fans?
44.7% of Fright Fest fans are female, 55.3% are male, with an average age of 38.9 years.
Which brands do Fright Fest fans like most?
Fright Fest fans show strongest brand affinity for Eden Lake (44.8×), Hemnet (62.77×), and The Nice Guys (31.47×) over the country average.
Where do Fright Fest fans live in United States?
Fright Fest fans in United States are most concentrated in Texas (reach 56,766), New York (reach 54,833), and California (reach 48,610). These three regions account for the largest share of the active audience.
What other brands do Fright Fest fans also like?
Beyond Fright Fest itself, the audience over-indexes on Hemnet (62.77×), The Nice Guys (31.47×), Paleo Grubs (124.92×), and Jeep FJ (138.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fright Fest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.