Rascasse Audience Intelligence

Fright Fest Audience in United States

A data profile of the people who buy, follow and care about Fright Fest in United States — modelled from more than twelve digital signal sources. Fright Fest has an estimated audience of 286,470 people in United States.

#639among Event in United States#8920in Movies & TV

The average Fright Fest fan in United States is 38.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include The Strangers (2008 film), Christina Ricci, Bates Motel (TV series), with strongest over-indexing on The Strangers (2008 film) (237.65× the country average).

Demographically, the Fright Fest audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fright Fest fan in United States is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fright Fest profile in United States.

Audience size
286K
in United States
Gender
44.7%♀
55.3% male
Age
38.9
average years
Country rank
#49488
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fright Fest fans

44.7% are female, 55.3% are male, average age 38.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Fright Fest audience in United States
MetricValue
Female44.7%
Male55.3%
Average age38.9
Estimated audience size286,470
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Fright Fest audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Fright Fest audience comes from United States.

Worldwide audience distribution share by country for Fright Fest
CountryShare
United States82.5%
United Kingdom11.4%
Brazil1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fright Fest audience in United States is strongest.

Fig. 05

Top regions by affinity

Fright Fest fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~40K4.57×
02New Jersey~30K4.10×
03Oklahoma~10K3.56×
04Connecticut~10K3.35×
05New York~50K3.26×
06Wisconsin~10K3.02×
07Georgia~20K2.57×
08Texas~60K2.31×
09Missouri~10K2.24×
10Delaware~1K1.70×
11Maryland~8K1.68×
12Washington~9K1.53×
13California~40K1.39×
14Massachusetts~8K1.36×
15Pennsylvania~10K1.19×
16Vermont<1K1.14×
17Colorado~5K1.12×
18Rhode Island<1K1.09×
19Washington, District of Columbia<1K1.00×
20Indiana~5K0.87×
21Alaska<1K0.81×
22New Hampshire<1K0.77×
23North Dakota<1K0.77×
24Montana<1K0.74×
25Hawaii<1K0.72×
26South Dakota<1K0.71×
27Idaho<1K0.68×
28Maine<1K0.66×
29West Virginia<1K0.62×
30Alabama~2K0.59×
31New Mexico<1K0.59×
32Nebraska<1K0.57×
33Utah~1K0.55×
34Iowa~1K0.55×
35Mississippi~1K0.55×
36Nevada~1K0.54×
37Arkansas~1K0.52×
38Kansas~1K0.50×
39Louisiana~2K0.45×
40Virginia~3K0.44×
41Kentucky~2K0.44×
42Oregon~1K0.43×
43South Carolina~2K0.40×
44Tennessee~2K0.39×
45Minnesota~2K0.38×
46Arizona~2K0.34×
47Michigan~2K0.31×
48North Carolina~3K0.30×
49Ohio~3K0.29×
50Florida~5K0.25×
Fig. 06

Affinity by region

Affinity by region — Fright Fest, United States
0.25×1.00×4.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fright Fest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fright Fest audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV267.11×
02The Strangers (2008 film)Movies & TV237.65×
03Bates Motel (TV series)Movies & TV219.23×
04SuspiriaMovies & TV211.93×
05Werner HerzogMovies & TV141.74×
06CreepypastaLiterature116.47×
0710 Cloverfield LaneMovies & TV111.77×
08Christina RicciMovies & TV110.57×
09A Quiet PlaceMovies & TV77.82×
10The Sixth SenseMovies & TV77.43×
11Mary ShelleyLiterature56.31×
12The X-FilesMovies & TV50.43×
13Crimson PeakMovies & TV46.75×
14The Cabin in the WoodsMovies & TV43.19×
15Halloween Horror NightsMovies & TV27.26×
16Black Mirror (TV series)Movies & TV20.80×
17Obsessed (2009 film)Movies & TV20.00×
1824 (TV series)Movies & TV20.00×
19Melanie LynskeyMovies & TV20.00×
20Family carCars & Mobility15.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fright Fest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fright Fest audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.27×
PatriotismCONSERVATISM2.43×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fright Fest audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fright Fest have in United States?

Fright Fest has an estimated audience of 286,470 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Fright Fest fans?

44.7% of Fright Fest fans are female, 55.3% are male, with an average age of 38.9 years.

03

Which brands do Fright Fest fans like most?

Fright Fest fans show strongest brand affinity for The Strangers (2008 film) (237.65×), Christina Ricci (110.57×), and Bates Motel (TV series) (219.23×) over the country average.

04

Where do Fright Fest fans live in United States?

Fright Fest fans in United States are most concentrated in Texas (reach ~60K), New York (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fright Fest fans also like?

Beyond Fright Fest itself, the audience over-indexes on Christina Ricci (110.57×), Bates Motel (TV series) (219.23×), Creepypasta (116.47×), and Panic Room (267.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Fright Fest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fright Fest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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