Frisco, Texas Audience in United States

Frisco, Texas logo

Frisco, Texas has an estimated audience of 2,207,058 people in United States. 57.9% are female, 42.1% are male, average age 42.6. Top regions: Texas, Colorado, California. Top brand affinities: Regional styles of Mexican music, Nebraska, Google Home, Governor of Michigan, Goop.

The average Frisco, Texas fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Colorado, California. Top brand affinities include Regional styles of Mexican music, Nebraska, Google Home, with strongest over-indexing on Regional styles of Mexican music (9.38× the country average). Demographically, the Frisco, Texas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Frisco, Texas fans

Demographic split for Frisco, Texas audience in United States
MetricValue
Female57.9%
Male42.1%
Average age42.6
Estimated audience size2,207,058

Audience persona

The typical Frisco, Texas fan in United States is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Frisco, Texas in United States
RegionReachAffinity
Texas1,655,2949.2×
Colorado300,3938.64×
California203,0240.84×
Maryland96,8162.55×
Florida77,3250.52×
Pennsylvania76,1591.02×
Missouri55,8101.57×
New York52,7630.43×
Illinois46,5060.63×
North Carolina38,8910.59×
Oklahoma38,5591.57×
Georgia34,3300.5×
Virginia34,1790.64×
Connecticut27,6841.25×
New Jersey26,1800.47×
Louisiana26,0680.92×
Ohio26,0460.38×
Washington24,3570.55×
Tennessee22,6670.51×
Arizona22,5960.5×
Arkansas22,5421.24×
Michigan20,7490.36×
Massachusetts20,6020.47×
Minnesota18,3210.58×
Indiana16,4540.41×
Utah16,0770.81×
Kansas15,3270.88×
Wisconsin14,4570.44×
Mississippi13,4480.74×
South Carolina13,0190.39×
Alabama12,2310.4×
Oregon11,7120.46×
Nevada11,6120.54×
Iowa10,9040.6×
Kentucky9,9540.36×
Nebraska9,0840.82×
New Mexico8,3120.75×
Montana7,1661.17×
Washington, District of Columbia6,0950.92×
West Virginia4,9040.48×
Idaho4,8540.44×
North Dakota3,8700.85×
Hawaii3,1840.34×
New Hampshire3,0380.35×
South Dakota2,9300.57×
Maine2,5890.33×
Wyoming2,2210.68×
Delaware2,1240.35×
Rhode Island2,1220.3×
Alaska1,4880.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frisco, Texas audience
BrandAffinityCategory
Regional styles of Mexican music9.38×Music & Radio
Nebraska8.95×Travel & Leisure
Google Home10.44×Technology & Electronics
Governor of Michigan11.68×Politics & Society
Goop8.07×Internet & Social Media
Pro-Ject6.15×Music & Radio
Fairy godmother10.45×Literature
headspace12.12×Health
Wok7.39×Food & Beverages
Hibachi8.78×Food & Beverages
Jingoism2.25×Politics & Society
Cherish (group)11.14×Music & Radio
Hundertwasserhaus56.8×Travel & Leisure
Grinch3.89×Movies & TV
Vocal harmony4.24×Music & Radio
Hipster8.25×Politics & Society
Grace Slick7.45×Music & Radio
TV Fanatic8.5×Movies & TV
Keene, New Hampshire14.93×Travel & Leisure
Harlow8.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frisco, Texas audience
TraitClusterScore
Luxury OrientationPREMIUM2.89
Risk AppetiteTHRILL2.36
Family OrientationCONSERVATISM1.57
LGBTQ+ IdentityOPEN1.45
Price SensitivityPREMIUM1.29
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Frisco, Texas
CountryShare
United States86.6%
Canada2.3%
United Kingdom1.8%

See Frisco, Texas audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Frisco, Texas have in United States?

Frisco, Texas has an estimated audience of 2,207,058 people in United States, concentrated in Texas and Colorado.

What is the gender split and age of Frisco, Texas fans?

57.9% of Frisco, Texas fans are female, 42.1% are male, with an average age of 42.6 years.

Which brands do Frisco, Texas fans like most?

Frisco, Texas fans show strongest brand affinity for Regional styles of Mexican music (9.38×), Nebraska (8.95×), and Google Home (10.44×) over the country average.

Where do Frisco, Texas fans live in United States?

Frisco, Texas fans in United States are most concentrated in Texas (reach 1,655,294), Colorado (reach 300,393), and California (reach 203,024). These three regions account for the largest share of the active audience.

What other brands do Frisco, Texas fans also like?

Beyond Frisco, Texas itself, the audience over-indexes on Nebraska (8.95×), Google Home (10.44×), Governor of Michigan (11.68×), and Goop (8.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frisco, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.