Girls Audience in United States

Girls logo

Girls has an estimated audience of 400,475 people in United States. 81.5% are female, 18.5% are male, average age 41.1. Top brand affinities: edureka, Mathcore, Holly Hagan, Ghar (film), Maggi goreng.

Top brand affinities include edureka, Mathcore, Holly Hagan, with strongest over-indexing on edureka (23.09× the country average). Demographically, the Girls audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Girls fans

Demographic split for Girls audience in United States
MetricValue
Female81.5%
Male18.5%
Average age41.1
Estimated audience size400,475

Audience persona

The typical Girls fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for edureka.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girls audience
BrandAffinityCategory
edureka23.09×Business & Career
Mathcore17.86×Music & Radio
Holly Hagan17.58×Movies & TV
Ghar (film)17.06×Movies & TV
Maggi goreng17.0×Food & Beverages
Evan Tanner16.95×Sports
Eurail16.92×Cars & Mobility
The Historian16.83×Literature
Gilvan Rural District16.02×Travel & Leisure
Mie goreng15.89×Food & Beverages
Hamar15.62×Travel & Leisure
National Chiao Tung University15.02×Business & Career
GuitarTricks.com15.01×Music & Radio
Greeicy Rendón14.83×Movies & TV
Hamat14.24×Travel & Leisure
Hayle13.85×Travel & Leisure
charvel guitars13.02×Music & Radio
Hendri Saputra12.97×Sports
El Hijo del Santo12.93×Sports
Elizabeth Haynes12.82×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girls audience
TraitClusterScore
IndulgenceJOY2.1
Pet OwnershipJOY1.98
Urban LifestyleOPEN1.94
Design AffinityPREMIUM1.61
Luxury OrientationPREMIUM1.48
Community OrientationOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Girls
CountryShare
United States97.4%
Australia2.6%

See Girls audiences in other countries

More Charity audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.