Girls Audience in United States
Girls has an estimated audience of 400,475 people in United States. 81.5% are female, 18.5% are male, average age 41.1. Top brand affinities: AccuWeather, StubHub, Clint Eastwood, DocuSign, OpenTable.
Top brand affinities include AccuWeather, StubHub, Clint Eastwood, with strongest over-indexing on AccuWeather (16.31× the country average). Demographically, the Girls audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Girls fans
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 41.1 |
| Estimated audience size | 400,475 |
Audience persona
The typical Girls fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for AccuWeather.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 16.31× | Home & Garden |
| StubHub | 16.02× | Travel & Leisure |
| Clint Eastwood | 12.97× | Movies & TV |
| DocuSign | 15.39× | Technology & Electronics |
| OpenTable | 16.18× | Food & Beverages |
| Flickr | 12.73× | Internet & Social Media |
| Robert Pattinson | 15.08× | Movies & TV |
| Idris Elba | 16.3× | Movies & TV |
| Michelle Pfeiffer | 13.36× | Movies & TV |
| Telegram | 14.83× | Internet & Social Media |
| Liam Neeson | 11.43× | Movies & TV |
| Choice Hotels | 18.49× | Travel & Leisure |
| Aruba | 19.38× | Travel & Leisure |
| Rebecca Ferguson | 17× | Movies & TV |
| Matt Damon | 12.94× | Movies & TV |
| GoDaddy | 14.53× | Technology & Electronics |
| La La Land (film) | 13.76× | Movies & TV |
| Cotton On | 16.32× | Fashion & Accessoires |
| Orange | 18.27× | Technology & Electronics |
| Jake Gyllenhaal | 11.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.1 |
| Pet Ownership | JOY | 1.98 |
| Urban Lifestyle | OPEN | 1.85 |
| Design Affinity | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.58 |
| Luxury Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.4% |
| Australia | 2.6% |
See Girls audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.