Given name Audience in United States

Given name logo

Given name has an estimated audience of 1,371,775 people in United States. 57.0% are female, 43.0% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Nationality, Urban Outfitters, Minnesota, Buying and Selling Real Estate, Nuts (film).

The average Given name fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Urban Outfitters, Minnesota, with strongest over-indexing on Nationality (5.57× the country average). Demographically, the Given name audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Given name fans

Demographic split for Given name audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.9
Estimated audience size1,371,775

Audience persona

The typical Given name fan in United States is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Given name in United States
RegionReachAffinity
California229,8041.52×
Texas124,4581.06×
New York102,2401.33×
Florida101,7681.1×
Georgia49,1191.16×
Illinois47,3231.04×
Washington43,7901.59×
Virginia42,5231.27×
Pennsylvania41,5610.9×
Massachusetts39,0011.44×
New Jersey37,5371.08×
North Carolina36,8530.89×
Ohio34,0270.81×
Michigan29,8770.83×
Maryland27,5711.17×
Arizona25,7030.92×
Tennessee22,6190.82×
Indiana22,2940.89×
Colorado20,6930.96×
Oklahoma19,2811.27×
Oregon19,2341.22×
Missouri18,7920.85×
Wisconsin18,5500.9×
Alabama18,3670.96×
Minnesota17,2500.88×
South Carolina16,1010.78×
Connecticut15,4791.13×
Nevada14,6571.1×
Kentucky14,5780.85×
Louisiana13,4750.76×
Utah12,2791×
Arkansas10,8190.96×
Idaho10,7291.56×
Mississippi8,9310.79×
Iowa8,4240.75×
Washington, District of Columbia8,3912.04×
Hawaii8,2781.4×
Kansas8,2550.76×
New Mexico5,2000.76×
Nebraska4,5070.66×
West Virginia4,2450.66×
New Hampshire4,2340.78×
Maine3,5530.72×
Delaware3,1840.84×
Rhode Island3,0220.69×
Alaska2,8980.99×
Montana2,7210.71×
South Dakota2,3020.73×
North Dakota2,2410.8×
Wyoming2,1691.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Given name audience
BrandAffinityCategory
Nationality5.57×Politics & Society
Urban Outfitters1.98×Shopping
Minnesota1.68×Travel & Leisure
Buying and Selling Real Estate6.07×Home & Garden
Nuts (film)3.84×Movies & TV
Justice1.82×Politics & Society
Bully (2011 film)3.78×Movies & TV
Regional styles of Mexican music1.55×Music & Radio
Buying a House3.54×Home & Garden
Spinal muscular atrophy4.12×Health
South Yorkshire6×Travel & Leisure
Laneige2.09×Beauty & Wellness
San Pellegrino2.68×Food & Beverages
JTV (Indonesia)1.96×
Mackenzie Foy2.77×Fashion & Accessoires
EShakti3.76×Shopping
Hebe2.25×Home & Garden
Penn & Teller2.81×Movies & TV
La Opinión2.29×News
Tezz2.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Given name audience
TraitClusterScore
PatriotismCONSERVATISM2.54
SpiritualityBALANCE1.97
Urban LifestyleOPEN1.47
Convenience OrientationPREMIUM1.42
ExtroversionTHRILL1.38
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Given name
CountryShare
France18.3%
Italy15.1%
United States13.7%

See Given name audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Given name have in United States?

Given name has an estimated audience of 1,371,775 people in United States, concentrated in California and Texas.

What is the gender split and age of Given name fans?

57.0% of Given name fans are female, 43.0% are male, with an average age of 37.9 years.

Which brands do Given name fans like most?

Given name fans show strongest brand affinity for Nationality (5.57×), Urban Outfitters (1.98×), and Minnesota (1.68×) over the country average.

Where do Given name fans live in United States?

Given name fans in United States are most concentrated in California (reach 229,804), Texas (reach 124,458), and New York (reach 102,240). These three regions account for the largest share of the active audience.

What other brands do Given name fans also like?

Beyond Given name itself, the audience over-indexes on Urban Outfitters (1.98×), Minnesota (1.68×), Buying and Selling Real Estate (6.07×), and Nuts (film) (3.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Given name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.