Greater Vancouver Audience in United States

Greater Vancouver logo

Greater Vancouver has an estimated audience of 1,218,667 people in United States. 49.6% are female, 50.4% are male, average age 44.9. Top regions: California, Washington, Texas. Top brand affinities: Goop, Wok, Google Home, Hibachi, Governor of Michigan.

The average Greater Vancouver fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Goop, Wok, Google Home, with strongest over-indexing on Goop (11.94× the country average). Demographically, the Greater Vancouver audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater Vancouver fans

Demographic split for Greater Vancouver audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.9
Estimated audience size1,218,667

Audience persona

The typical Greater Vancouver fan in United States is balanced, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Greater Vancouver in United States
RegionReachAffinity
California57,8790.43×
Washington35,1451.44×
Texas25,7330.25×
New York21,3110.31×
Virginia14,7480.5×
Florida13,2910.16×
Mississippi11,4511.14×
Oregon11,2000.8×
Louisiana10,1820.65×
Arkansas10,1731.01×
Iowa10,1321.01×
Oklahoma9,9490.74×
Kentucky9,7910.64×
Alabama9,4780.56×
West Virginia9,4541.67×
Alaska9,4343.62×
Tennessee9,0290.37×
Illinois9,0030.22×
South Carolina8,9650.49×
North Carolina8,7980.24×
Wyoming8,7404.84×
Indiana8,7340.39×
Kansas8,7320.91×
Idaho8,7301.43×
Missouri8,4590.43×
Hawaii8,3401.59×
Montana8,2242.43×
South Dakota8,1172.88×
Ohio8,0890.22×
Georgia8,0560.21×
Michigan8,0520.25×
Wisconsin8,0090.44×
New Hampshire7,7891.62×
Arizona7,7130.31×
Pennsylvania7,6790.19×
Massachusetts7,6730.32×
Nebraska7,6281.25×
Connecticut7,6160.62×
New Mexico7,5881.24×
Nevada7,5630.64×
Maine7,5171.72×
Utah7,4220.68×
Vermont7,3983.46×
Maryland7,3370.35×
New Jersey7,3190.24×
Minnesota7,1560.41×
Colorado6,8950.36×
Delaware6,7362×
Washington, District of Columbia4,8641.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Vancouver audience
BrandAffinityCategory
Goop11.94×Internet & Social Media
Wok13.32×Food & Beverages
Google Home11.63×Technology & Electronics
Hibachi13.95×Food & Beverages
Governor of Michigan12.09×Politics & Society
Vocal harmony7.33×Music & Radio
Israel3.32×Travel & Leisure
headspace14.31×Health
Grinch6×Movies & TV
Cherish (group)15.4×Music & Radio
Grace Slick11.02×Music & Radio
Collectable1.67×Kids & Family
Ira Glass17.11×Music & Radio
Jeep Grand Cherokee (WJ)5.99×Cars & Mobility
Guitarist (magazine)10.8×Music & Radio
Hipster8.94×Politics & Society
Pillow1.97×Home & Garden
No Escape (1994 film)10.31×Movies & TV
Fairy godmother6.47×Literature
La Jolla7.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Vancouver audience
TraitClusterScore
Community OrientationOPEN2.74
Risk AppetiteTHRILL2.05
IndividualismJOY1.69
SustainabilityBALANCE1.64
TraditionCONSERVATISM1.6
TravellingTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Greater Vancouver
CountryShare
United States44.4%
Canada22.0%
India16.5%

See Greater Vancouver audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater Vancouver have in United States?

Greater Vancouver has an estimated audience of 1,218,667 people in United States, concentrated in California and Washington.

What is the gender split and age of Greater Vancouver fans?

49.6% of Greater Vancouver fans are female, 50.4% are male, with an average age of 44.9 years.

Which brands do Greater Vancouver fans like most?

Greater Vancouver fans show strongest brand affinity for Goop (11.94×), Wok (13.32×), and Google Home (11.63×) over the country average.

Where do Greater Vancouver fans live in United States?

Greater Vancouver fans in United States are most concentrated in California (reach 57,879), Washington (reach 35,145), and Texas (reach 25,733). These three regions account for the largest share of the active audience.

What other brands do Greater Vancouver fans also like?

Beyond Greater Vancouver itself, the audience over-indexes on Wok (13.32×), Google Home (11.63×), Hibachi (13.95×), and Governor of Michigan (12.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Vancouver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.