Gretsch Audience in United States

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Gretsch has an estimated audience of 380,549 people in United States. 15.4% are female, 84.6% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Springfield, Illinois, Dog breed, Salman Khan, Morphine (band).

The average Gretsch fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Springfield, Illinois, Dog breed, with strongest over-indexing on Israel (14.47× the country average). Demographically, the Gretsch audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Gretsch fans

Demographic split for Gretsch audience in United States
MetricValue
Female15.4%
Male84.6%
Average age45.8
Estimated audience size380,549

Audience persona

The typical Gretsch fan in United States is more male, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Gretsch in United States
RegionReachAffinity
California49,5791.18×
Texas29,8820.91×
Florida20,8030.81×
New York18,9040.89×
Pennsylvania12,9481.01×
Ohio12,7761.09×
Georgia12,1711.04×
Illinois11,7790.93×
North Carolina11,5901.01×
Tennessee11,3491.49×
Michigan10,9391.1×
Washington9,6741.27×
Virginia9,3061×
Arizona8,9121.15×
Massachusetts8,3271.11×
New Jersey8,0480.83×
Indiana7,4521.07×
Missouri6,5081.06×
Kentucky6,2901.32×
Oregon6,2001.42×
Colorado6,1101.02×
Maryland5,7940.89×
Alabama5,7041.07×
Wisconsin5,4510.95×
Minnesota5,4150.99×
South Carolina4,9850.87×
Oklahoma4,6231.09×
Louisiana4,1370.84×
Connecticut3,9071.02×
Utah3,8451.13×
Arkansas3,6171.15×
Nevada2,9960.81×
Mississippi2,8500.91×
Kansas2,8380.95×
Iowa2,6310.84×
New Mexico1,9651.03×
Idaho1,9061×
West Virginia1,8721.06×
New Hampshire1,8201.21×
Maine1,7561.29×
Nebraska1,4720.77×
Hawaii1,3130.8×
Rhode Island1,2030.99×
Montana1,1281.07×
Washington, District of Columbia8520.75×
Delaware7700.73×
Vermont7331.1×
Alaska7190.88×
South Dakota6390.73×
North Dakota5220.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gretsch audience
BrandAffinityCategory
Israel14.47×Travel & Leisure
Springfield, Illinois40.58×Travel & Leisure
Dog breed2.48×Pets & Animals
Salman Khan13.55×Movies & TV
Morphine (band)8.86×Music & Radio
Moquegua13.54×Travel & Leisure
JibJab6.18×Internet & Social Media
Minnesota1.84×Travel & Leisure
Alaska1.77×Travel & Leisure
Elsword15.92×Games
Wikia2.99×Internet & Social Media
Winemaking3.9×Food & Beverages
Unique Gifts1.73×Shopping
Home staging3.81×Home & Garden
Gilberto Sta Rosa12.42×Music & Radio
Nebraska1.77×Travel & Leisure
UK garage3.53×Music & Radio
Home Delivery1.92×Food & Beverages
Keith Stanfield3.92×Movies & TV
Gift registry7.5×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gretsch audience
TraitClusterScore
SustainabilityBALANCE1.43
TraditionCONSERVATISM1.42
Early Adopter MentalityPOWER1.39
PatriotismCONSERVATISM1.3
LGBTQ+ IdentityOPEN1.19
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Gretsch
CountryShare
United States40.8%
Japan8.1%
United Kingdom6.3%

See Gretsch audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Gretsch have in United States?

Gretsch has an estimated audience of 380,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Gretsch fans?

15.4% of Gretsch fans are female, 84.6% are male, with an average age of 45.8 years.

Which brands do Gretsch fans like most?

Gretsch fans show strongest brand affinity for Israel (14.47×), Springfield, Illinois (40.58×), and Dog breed (2.48×) over the country average.

Where do Gretsch fans live in United States?

Gretsch fans in United States are most concentrated in California (reach 49,579), Texas (reach 29,882), and Florida (reach 20,803). These three regions account for the largest share of the active audience.

What other brands do Gretsch fans also like?

Beyond Gretsch itself, the audience over-indexes on Springfield, Illinois (40.58×), Dog breed (2.48×), Salman Khan (13.55×), and Morphine (band) (8.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gretsch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.