Haaretz הארץ Audience in United States

Haaretz הארץ logo

Haaretz הארץ has an estimated audience of 587,207 people in United States. 52.4% are female, 47.6% are male, average age 38.0. Top brand affinities: Goop, Elsword, Governor of Michigan, Grinch, Vocal harmony.

Top brand affinities include Goop, Elsword, Governor of Michigan, with strongest over-indexing on Goop (7.24× the country average). Demographically, the Haaretz הארץ audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Travelling.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Haaretz הארץ fans

Demographic split for Haaretz הארץ audience in United States
MetricValue
Female52.4%
Male47.6%
Average age38.0
Estimated audience size587,207

Audience persona

The typical Haaretz הארץ fan in United States is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haaretz הארץ audience
BrandAffinityCategory
Goop7.24×Internet & Social Media
Elsword20×Games
Governor of Michigan8.62×Politics & Society
Grinch4.38×Movies & TV
Vocal harmony4.91×Music & Radio
Wok6.17×Food & Beverages
Israel1.88×Travel & Leisure
Fairy godmother6.64×Literature
Google Home5.7×Technology & Electronics
Hibachi6.78×Food & Beverages
Nationality1.83×Politics & Society
headspace7.12×Health
Hipster7.24×Politics & Society
Cherish (group)8.17×Music & Radio
Historic site3.07×Arts & Culture
Grace Slick6.21×Music & Radio
Sears2.83×Shopping
No Escape (1994 film)6.89×Movies & TV
Kendra Scott1.78×Fashion & Accessoires
The Gruffalo (film)10.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haaretz הארץ audience
TraitClusterScore
SpiritualityBALANCE1.75
TravellingTHRILL1.45
Design AffinityPREMIUM1.43
IndulgenceJOY1.42
Quality AwarenessPREMIUM1.4
Luxury OrientationPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Haaretz הארץ
CountryShare
United States52.9%
Germany17.5%
Italy14.1%

See Haaretz הארץ audiences in other countries

More News audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Haaretz הארץ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.