Haggis Audience in United States

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Haggis has an estimated audience of 816,085 people in United States. 49.8% are female, 50.2% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Urban Outfitters, Fairy godmother, Governor of Michigan, Product design.

The average Haggis fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Urban Outfitters, Fairy godmother, with strongest over-indexing on Stamp collecting (5.25× the country average). Demographically, the Haggis audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Haggis fans

Demographic split for Haggis audience in United States
MetricValue
Female49.8%
Male50.2%
Average age41.2
Estimated audience size816,085

Audience persona

The typical Haggis fan in United States is balanced, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Haggis in United States
RegionReachAffinity
California80,1040.89×
Texas60,2450.86×
Florida47,9520.87×
New York44,8240.98×
Pennsylvania28,6731.04×
Ohio26,3761.05×
Illinois26,3560.97×
North Carolina25,0681.02×
Georgia23,3110.93×
Michigan21,3961×
Washington19,9631.22×
Virginia19,5940.99×
Massachusetts18,1591.13×
Tennessee17,8681.09×
New Jersey17,1720.83×
Indiana14,9471×
Arizona14,7840.89×
Colorado14,5871.13×
Missouri13,8441.05×
Wisconsin12,3611.01×
Maryland12,2360.87×
South Carolina11,7150.95×
Minnesota11,4890.98×
Oregon11,3841.22×
Kentucky9,8710.96×
Alabama9,5550.84×
Oklahoma8,7300.96×
Utah8,5911.18×
Connecticut8,5311.04×
Louisiana8,0210.76×
Nevada6,8620.87×
Arkansas6,5330.97×
Iowa6,2210.93×
Kansas6,0640.94×
Mississippi5,0100.75×
Idaho4,6561.14×
New Hampshire4,0231.25×
Maine3,8691.32×
Nebraska3,8020.93×
West Virginia3,7360.98×
New Mexico3,4990.85×
Hawaii3,0770.88×
Washington, District of Columbia2,7971.14×
Montana2,7281.2×
Rhode Island2,4620.95×
Alaska1,9731.13×
Vermont1,9471.36×
Delaware1,8530.82×
South Dakota1,7330.92×
North Dakota1,5690.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haggis audience
BrandAffinityCategory
Stamp collecting5.25×Home & Garden
Urban Outfitters1.62×Shopping
Fairy godmother6.18×Literature
Governor of Michigan5.91×Politics & Society
Product design1.55×Business & Career
Goop4.19×Internet & Social Media
Meals on Wheels4.45×Food & Beverages
Israel1.6×Travel & Leisure
Historic site2.97×Arts & Culture
Elsword10.84×Games
Wok4.15×Food & Beverages
Vocal harmony2.86×Music & Radio
Cherish (group)6.5×Music & Radio
Hibachi4.6×Food & Beverages
headspace5.35×Health
Google Home3.66×Technology & Electronics
Grinch2.26×Movies & TV
Hipster4.94×Politics & Society
Pro-Ject2.08×Music & Radio
JDSU1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haggis audience
TraitClusterScore
Urban LifestyleOPEN1.63
PatriotismCONSERVATISM1.48
IndividualismJOY1.33
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.28
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Haggis
CountryShare
United States28.1%
United Kingdom24.4%
Germany17.7%

See Haggis audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Haggis have in United States?

Haggis has an estimated audience of 816,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Haggis fans?

49.8% of Haggis fans are female, 50.2% are male, with an average age of 41.2 years.

Which brands do Haggis fans like most?

Haggis fans show strongest brand affinity for Stamp collecting (5.25×), Urban Outfitters (1.62×), and Fairy godmother (6.18×) over the country average.

Where do Haggis fans live in United States?

Haggis fans in United States are most concentrated in California (reach 80,104), Texas (reach 60,245), and Florida (reach 47,952). These three regions account for the largest share of the active audience.

What other brands do Haggis fans also like?

Beyond Haggis itself, the audience over-indexes on Urban Outfitters (1.62×), Fairy godmother (6.18×), Governor of Michigan (5.91×), and Product design (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haggis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.