Rascasse Audience Intelligence

Hawaii News Now Audience in United States

A data profile of the people who buy, follow and care about Hawaii News Now in United States — modelled from more than twelve digital signal sources. Hawaii News Now has an estimated audience of 2,405,227 people in United States.

#201among TV series in United States#661among Movie / TV Show / Series in United States#1791in Movies & TV

The average Hawaii News Now fan in United States is 42.6 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Hawaiian Airlines, Hawaii, Kaiser Permanente, with strongest over-indexing on Hawaiian Airlines (17.26× the country average).

Demographically, the Hawaii News Now audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawaii News Now fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Hawaiian Airlines.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaii News Now profile in United States.

Audience size
2.4M
in United States
Gender
63.1%♀
36.9% male
Age
42.6
average years
Country rank
#12262
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaii News Now viewers

63.1% are female, 36.9% are male, average age 42.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Hawaii News Now audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.6
Estimated audience size2,405,227
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Hawaii News Now audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4928%
50+24%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Hawaii News Now audience comes from United States.

Worldwide audience distribution share by country for Hawaii News Now
CountryShare
United States91.3%
Japan3.4%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaii News Now audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawaii News Now fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~500K49.15×
02Rhode Island~4K0.55×
03South Dakota~3K0.55×
04West Virginia~6K0.54×
05Vermont~2K0.52×
06Maine~4K0.49×
07Wyoming~2K0.48×
08North Dakota~2K0.46×
09Delaware~2K0.36×
10New Hampshire~3K0.33×
11Arkansas~6K0.31×
12Kansas~6K0.30×
13Nebraska~4K0.29×
14Louisiana~8K0.27×
15Mississippi~5K0.27×
16Kentucky~8K0.26×
17Montana~2K0.26×
18Alabama~8K0.25×
19Nevada~6K0.25×
20Connecticut~6K0.24×
21Iowa~5K0.24×
22Washington, District of Columbia~2K0.23×
23South Carolina~8K0.22×
24Oklahoma~6K0.22×
25New Mexico~2K0.20×
26Idaho~2K0.20×
27Washington~8K0.16×
28Indiana~7K0.16×
29Missouri~6K0.16×
30Wisconsin~6K0.16×
31Michigan~9K0.15×
32New Jersey~9K0.15×
33Tennessee~7K0.15×
34Oregon~4K0.15×
35Maryland~5K0.13×
36Utah~3K0.13×
37Georgia~9K0.12×
38Minnesota~4K0.12×
39Massachusetts~5K0.11×
40Pennsylvania~8K0.10×
41North Carolina~7K0.10×
42Ohio~7K0.10×
43California~20K0.09×
44Arizona~4K0.09×
45Colorado~4K0.09×
46Virginia~5K0.08×
47Illinois~6K0.07×
48New York~8K0.06×
49Florida~9K0.05×
50Texas~9K0.04×
Fig. 06

Affinity by region

Affinity by region — Hawaii News Now, United States
0.04×1.00×49.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaii News Now audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaii News Now audience
#·InterestCategoryAffinity×
01Hawaiian AirlinesTravel & Leisure17.26×
02Fenerbahçe S.K.Sports17.26×
03Eintracht FrankfurtSports17.26×
04SC FreiburgSports17.26×
05Watford F.C.Sports17.26×
06VfB StuttgartSports17.26×
07Bayer 04 LeverkusenSports14.56×
08Mars Attacks!Movies & TV14.41×
09RB LeipzigSports12.17×
10Janie and JackShopping11.86×
11Kaiser PermanenteBusiness & Career5.91×
12HawaiiTravel & Leisure4.69×
13Google FlightsTravel & Leisure2.83×
14Drudge ReportSports2.40×
15Chuck NorrisMovies & TV2.35×
16New York PostNews2.15×
17Panda ExpressFood & Beverages1.89×
18TMZInternet & Social Media1.70×
19SubwayFood & Beverages1.57×
20Pizza HutFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaii News Now audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaii News Now audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
TravellingTHRILL1.56×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaii News Now audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
SustainabilityBALANCE0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaii News Now have in United States?

Hawaii News Now has an estimated audience of 2,405,227 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of Hawaii News Now viewers?

63.1% of Hawaii News Now fans are female, 36.9% are male, with an average age of 42.6 years.

03

Which brands do Hawaii News Now fans like most?

Hawaii News Now fans show strongest brand affinity for Hawaiian Airlines (17.26×), Hawaii (4.69×), and Kaiser Permanente (5.91×) over the country average.

04

Where do Hawaii News Now fans live in United States?

Hawaii News Now fans in United States are most concentrated in Hawaii (reach ~500K), California (reach ~20K), and Texas (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaii News Now fans also like?

Beyond Hawaii News Now itself, the audience over-indexes on Hawaii (4.69×), Kaiser Permanente (5.91×), Google Flights (2.83×), and Janie and Jack (11.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii News Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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