Hawaii News Now Audience in United States

Hawaii News Now has an estimated audience of 2,420,289 people in United States. 63.1% are female, 36.9% are male, average age 42.6. Top regions: Hawaii, California, Washington. Top brand affinities: PSV Eindhoven, Hawaiian Airlines, Google Maps, Google Flights, Kaiser Permanente.

The average Hawaii News Now fan in United States is 42.6 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Washington. Top brand affinities include PSV Eindhoven, Hawaiian Airlines, Google Maps, with strongest over-indexing on PSV Eindhoven (64.95× the country average). Demographically, the Hawaii News Now audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hawaii News Now fans

Demographic split for Hawaii News Now audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.6
Estimated audience size2,420,289

Audience persona

The typical Hawaii News Now fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Hawaii News Now in United States
RegionReachAffinity
Hawaii510,26949.05×
California22,0400.08×
Washington8,6050.18×
Nevada6,0330.26×
Texas4,5970.02×
Oregon3,5570.13×
Florida3,2710.02×
Arizona2,6260.05×
Illinois2,1500.03×
New York2,0170.01×
Colorado1,8790.05×
Virginia1,8220.03×
Ohio1,3010.02×
North Carolina1,2060.02×
Alaska1,0150.2×
Pennsylvania1,0110.01×
Georgia9940.01×
Utah9930.05×
Maryland9600.02×
Minnesota9540.03×
Massachusetts9500.02×
Tennessee8750.02×
Missouri7630.02×
Michigan7410.01×
Wisconsin7200.02×
Mississippi7170.04×
Indiana6940.02×
Idaho6610.05×
New Jersey6580.01×
Oklahoma5540.02×
New Mexico4980.04×
South Carolina4870.01×
Montana4670.07×
Kentucky4560.02×
Alabama4310.01×
Iowa3970.02×
Arkansas3700.02×
Louisiana3650.01×
Connecticut3490.01×
Kansas3060.02×
Washington, District of Columbia2930.04×
New Hampshire2900.03×
Nebraska2650.02×
Delaware2060.03×
North Dakota1860.04×
Wyoming1310.04×
Vermont1310.03×
Maine1150.01×
West Virginia1110.01×
Rhode Island950.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaii News Now audience
BrandAffinityCategory
PSV Eindhoven64.95×Sports
Hawaiian Airlines21.55×Travel & Leisure
Google Maps4×Internet & Social Media
Google Flights4.64×Travel & Leisure
Kaiser Permanente8.36×Business & Career
Capital One2.81×Business & Career
Hawaii4.95×Travel & Leisure
FC Bayern Munich4.4×Sports
Indeed.com2.47×Business & Career
GoDaddy7.58×Technology & Electronics
Chuck Norris3.44×Movies & TV
Google News2.97×News
DuckDuckGo4.25×Internet & Social Media
Diane Keaton2.79×Movies & TV
Enterprise Rent-A-Car2.72×Cars & Mobility
Alaska Airlines3.34×Travel & Leisure
Texas Roadhouse1.69×Food & Beverages
Planet Fitness1.68×Sports
Real property2.27×Home & Garden
Breaking news1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaii News Now audience
TraitClusterScore
PatriotismCONSERVATISM2.3
TravellingTHRILL1.57
Quality AwarenessPREMIUM1.13
SpiritualityBALANCE1.1
IndividualismJOY1.09
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Hawaii News Now
CountryShare
United States91.4%
Japan3.3%
Canada1.1%

See Hawaii News Now audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hawaii News Now have in United States?

Hawaii News Now has an estimated audience of 2,420,289 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Hawaii News Now fans?

63.1% of Hawaii News Now fans are female, 36.9% are male, with an average age of 42.6 years.

Which brands do Hawaii News Now fans like most?

Hawaii News Now fans show strongest brand affinity for PSV Eindhoven (64.95×), Hawaiian Airlines (21.55×), and Google Maps (4×) over the country average.

Where do Hawaii News Now fans live in United States?

Hawaii News Now fans in United States are most concentrated in Hawaii (reach 510,269), California (reach 22,040), and Washington (reach 8,605). These three regions account for the largest share of the active audience.

What other brands do Hawaii News Now fans also like?

Beyond Hawaii News Now itself, the audience over-indexes on Hawaiian Airlines (21.55×), Google Maps (4×), Google Flights (4.64×), and Kaiser Permanente (8.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii News Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.