Rascasse Audience Intelligence

Hayden Panettiere Audience in United States

A data profile of the people who buy, follow and care about Hayden Panettiere in United States — modelled from more than twelve digital signal sources. Hayden Panettiere has an estimated audience of 4,633,061 people in United States.

#7among Fashion model in United States#818among Person in United States#347in Fashion & Accessoires

The average Hayden Panettiere fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bella Thorne, QVC, Weather forecasting, with strongest over-indexing on Bella Thorne (24.06× the country average).

Demographically, the Hayden Panettiere audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hayden Panettiere fan in United States is more female, around 30.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Bella Thorne.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hayden Panettiere profile in United States.

Audience size
4.6M
in United States
Gender
81.6%♀
18.4% male
Age
30.8
average years
Country rank
#7128
Person in United States
Fig. 01

Search interest · 12-month trend

+201%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hayden Panettiere fans

81.6% are female, 18.4% are male, average age 30.8.

Fig. 02

Gender split

81.6%
Female
18.4%
Male
Demographic split for Hayden Panettiere audience in United States
MetricValue
Female81.6%
Male18.4%
Average age30.8
Estimated audience size4,633,061
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Hayden Panettiere audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3914%
40-4913%
50+8%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Hayden Panettiere audience comes from United States.

Worldwide audience distribution share by country for Hayden Panettiere
CountryShare
United States52.3%
United Kingdom7.0%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hayden Panettiere audience in United States is strongest.

Fig. 05

Top regions by affinity

Hayden Panettiere fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K1.18×
02Kentucky~50K1.17×
03Oklahoma~40K1.17×
04Missouri~60K1.14×
05Idaho~20K1.13×
06Utah~30K1.11×
07Arkansas~30K1.11×
08Ohio~100K1.10×
09Indiana~70K1.10×
10Kansas~30K1.10×
11West Virginia~20K1.09×
12Michigan~90K1.07×
13Colorado~60K1.06×
14Alabama~50K1.06×
15Iowa~30K1.04×
16Montana~10K1.04×
17Wisconsin~50K1.03×
18Minnesota~50K1.03×
19New Mexico~20K1.03×
20Nebraska~20K1.03×
21North Dakota~7K1.02×
22Pennsylvania~100K1.01×
23South Carolina~50K1.01×
24Maine~10K1.01×
25Texas~300K1.00×
26Illinois~100K1.00×
27North Carolina~100K1.00×
28Washington~70K1.00×
29Oregon~40K0.99×
30South Dakota~8K0.99×
31Arizona~70K0.98×
32Mississippi~30K0.98×
33New Hampshire~10K0.98×
34Alaska~7K0.98×
35Louisiana~40K0.97×
36Rhode Island~10K0.96×
37Georgia~100K0.95×
38California~300K0.94×
39Connecticut~30K0.94×
40Nevada~30K0.94×
41Virginia~80K0.93×
42New Jersey~80K0.90×
43Massachusetts~60K0.90×
44Vermont~5K0.88×
45New York~200K0.87×
46Delaware~8K0.87×
47Florida~200K0.86×
48Maryland~50K0.86×
49Hawaii~10K0.82×
50Washington, District of Columbia~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Hayden Panettiere, United States
0.68×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hayden Panettiere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hayden Panettiere audience
#·InterestCategoryAffinity×
01Bella ThorneMovies & TV24.06×
02QVCMovies & TV7.44×
03Soap operaMovies & TV7.22×
04Weather forecastingHome & Garden6.82×
05Anne HathawayMovies & TV5.17×
06Jessica AlbaMovies & TV5.05×
07Discount storesShopping4.07×
08Britney SpearsMusic & Radio3.59×
09FedExBusiness & Career3.10×
10Shopping mallsShopping2.89×
11PinterestInternet & Social Media2.81×
12Mortgage loansBusiness & Career2.81×
13TV talkshowsMovies & TV2.44×
14TMZInternet & Social Media2.43×
15Pizza HutFood & Beverages2.37×
16SubwayFood & Beverages2.30×
17AirbnbTravel & Leisure1.95×
18FurnitureHome & Garden1.93×
19McDonald'sFood & Beverages1.93×
20Country musicMusic & Radio1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hayden Panettiere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hayden Panettiere audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.68×
Price SensitivityPREMIUM2.44×
Family OrientationCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hayden Panettiere audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.47×
Luxury OrientationPREMIUM0.60×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hayden Panettiere have in United States?

Hayden Panettiere has an estimated audience of 4,633,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hayden Panettiere fans?

81.6% of Hayden Panettiere fans are female, 18.4% are male, with an average age of 30.8 years.

03

Which brands do Hayden Panettiere fans like most?

Hayden Panettiere fans show strongest brand affinity for Bella Thorne (24.06×), QVC (7.44×), and Weather forecasting (6.82×) over the country average.

04

Where do Hayden Panettiere fans live in United States?

Hayden Panettiere fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hayden Panettiere fans also like?

Beyond Hayden Panettiere itself, the audience over-indexes on QVC (7.44×), Weather forecasting (6.82×), Soap opera (7.22×), and Pinterest (2.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hayden Panettiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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