Hedge Audience in United States

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Hedge has an estimated audience of 390,080 people in United States. 51.4% are female, 48.6% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Alaska, MK, Governor of Michigan, Fairy godmother, South Asian cuisine.

The average Hedge fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, MK, Governor of Michigan, with strongest over-indexing on Alaska (1.7× the country average). Demographically, the Hedge audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hedge fans

Demographic split for Hedge audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.6
Estimated audience size390,080

Audience persona

The typical Hedge fan in United States is balanced, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Hedge in United States
RegionReachAffinity
California62,5281.46×
New York40,8031.87×
Texas36,2331.08×
Florida35,2431.33×
Illinois14,0271.08×
Pennsylvania13,1031×
Georgia12,8811.07×
Ohio12,5001.04×
New Jersey12,0311.21×
North Carolina11,6080.99×
Virginia10,7371.13×
Michigan10,6171.04×
Washington10,1291.29×
Massachusetts9,6681.26×
Maryland7,0391.05×
Tennessee6,9850.89×
Arizona6,9040.87×
Indiana6,7570.95×
Missouri6,3321.01×
South Carolina5,5900.95×
Minnesota5,5420.99×
Colorado5,4010.88×
Wisconsin5,1510.88×
Louisiana5,0841.01×
Oregon4,9431.11×
Alabama4,7670.87×
Connecticut4,6741.19×
Oklahoma4,0710.94×
Kentucky4,0670.83×
Utah3,3480.96×
Nevada3,2230.85×
Arkansas3,1260.97×
Iowa3,0950.96×
Mississippi2,9260.91×
Kansas2,6910.88×
Hawaii2,1381.28×
Nebraska1,7170.88×
Idaho1,6300.83×
Washington, District of Columbia1,5641.33×
West Virginia1,4440.8×
New Mexico1,4170.72×
New Hampshire1,4060.91×
Maine1,2560.9×
Rhode Island1,2300.99×
Delaware9330.87×
Montana8890.82×
Vermont7071.03×
South Dakota7030.78×
North Dakota6350.79×
Alaska5390.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hedge audience
BrandAffinityCategory
Alaska1.7×Travel & Leisure
MK4.03×Music & Radio
Governor of Michigan5.22×Politics & Society
Fairy godmother4.3×Literature
South Asian cuisine4.86×Food & Beverages
Goop2.89×Internet & Social Media
Historic site2.28×Arts & Culture
Vocal harmony2.34×Music & Radio
JDSU1.54×Business & Career
Wikia1.62×Internet & Social Media
Birthday Gifts1.53×Kids & Family
Jesse Plemons1.62×Movies & TV
Wok2.95×Food & Beverages
Hipster4.27×Politics & Society
Grinch1.76×Movies & TV
Home staging2.28×Home & Garden
Noodle (Gorillaz)1.54×Music & Radio
Nebraska Cornhuskers football1.53×Sports
Cherish (group)4.61×Music & Radio
Hibachi3.2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hedge audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
Need for SecurityCONSERVATISM1.67
SustainabilityBALANCE1.62
DIY MentalityTHRILL1.48
Urban LifestyleOPEN1.44
Career OrientationPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Hedge
CountryShare
United Kingdom22.9%
United States13.3%
Australia7.9%

See Hedge audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hedge have in United States?

Hedge has an estimated audience of 390,080 people in United States, concentrated in California and New York.

What is the gender split and age of Hedge fans?

51.4% of Hedge fans are female, 48.6% are male, with an average age of 41.6 years.

Which brands do Hedge fans like most?

Hedge fans show strongest brand affinity for Alaska (1.7×), MK (4.03×), and Governor of Michigan (5.22×) over the country average.

Where do Hedge fans live in United States?

Hedge fans in United States are most concentrated in California (reach 62,528), New York (reach 40,803), and Texas (reach 36,233). These three regions account for the largest share of the active audience.

What other brands do Hedge fans also like?

Beyond Hedge itself, the audience over-indexes on MK (4.03×), Governor of Michigan (5.22×), Fairy godmother (4.3×), and South Asian cuisine (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hedge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.