Hedgehog Audience in United States

Hedgehog logo

Hedgehog has an estimated audience of 994,516 people in United States. 66.9% are female, 33.1% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Hibachi, Natural rubber, Bank account, Combat sport.

The average Hedgehog fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Hibachi, Natural rubber, with strongest over-indexing on Staycation (12.61× the country average). Demographically, the Hedgehog audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Hedgehog fans

Demographic split for Hedgehog audience in United States
MetricValue
Female66.9%
Male33.1%
Average age36.9
Estimated audience size994,516

Audience persona

The typical Hedgehog fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Hedgehog in United States
RegionReachAffinity
California120,9961.11×
Texas98,7591.16×
Florida67,4071×
New York54,1550.97×
Illinois33,2011×
Pennsylvania32,6000.97×
North Carolina31,7771.06×
Ohio30,3890.99×
Georgia29,5240.96×
Michigan27,9441.07×
Virginia24,8081.02×
New Jersey23,3810.92×
Washington23,1871.16×
Arizona21,6111.06×
Massachusetts21,4221.09×
Tennessee21,2091.06×
Indiana19,5281.07×
Missouri16,9971.06×
Maryland16,4040.96×
Colorado15,4630.99×
Wisconsin14,6770.98×
Alabama14,0821.01×
South Carolina14,0170.94×
Minnesota13,9230.98×
Oregon13,4181.18×
Kentucky12,4351×
Oklahoma12,2131.11×
Louisiana11,3460.88×
Utah11,2381.26×
Connecticut10,3461.04×
Nevada9,0170.94×
Kansas8,2791.06×
Arkansas8,2421.01×
Iowa8,0060.98×
Mississippi7,2920.89×
Idaho5,4661.1×
New Mexico5,2071.04×
Nebraska4,8570.97×
West Virginia4,3740.94×
New Hampshire4,2161.08×
Maine3,6701.03×
Hawaii3,5930.84×
Rhode Island2,8740.91×
Montana2,6240.95×
Washington, District of Columbia2,2610.76×
Delaware2,1490.78×
Alaska2,1261×
South Dakota1,9810.86×
North Dakota1,8060.88×
Vermont1,8061.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hedgehog audience
BrandAffinityCategory
Staycation12.61×Home & Garden
Hibachi27.51×Food & Beverages
Natural rubber4.2×Cars & Mobility
Bank account3.54×Business & Career
Combat sport2.28×Sports
Collectable2.26×Kids & Family
Nebraska Cornhuskers football5.1×Sports
Home staging5.76×Home & Garden
Grinch4.16×Movies & TV
Home equity1.96×Home & Garden
Goop4.7×Internet & Social Media
Google Photos2.18×Technology & Electronics
Wok5.53×Food & Beverages
Google Home5.45×Technology & Electronics
Vocal harmony3.65×Music & Radio
Jesse Plemons2.73×Movies & TV
Jingoism1.62×Politics & Society
Yeo Jin-goo19.73×Movies & TV
Mangaka3.09×Literature
JDSU1.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hedgehog audience
TraitClusterScore
SustainabilityBALANCE1.89
Design AffinityPREMIUM1.8
ExtroversionTHRILL1.72
DIY MentalityTHRILL1.66
Early Adopter MentalityPOWER1.51
Pet OwnershipJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Hedgehog
CountryShare
United States22.1%
United Kingdom20.9%
Japan5.0%

See Hedgehog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Hedgehog have in United States?

Hedgehog has an estimated audience of 994,516 people in United States, concentrated in California and Texas.

What is the gender split and age of Hedgehog fans?

66.9% of Hedgehog fans are female, 33.1% are male, with an average age of 36.9 years.

Which brands do Hedgehog fans like most?

Hedgehog fans show strongest brand affinity for Staycation (12.61×), Hibachi (27.51×), and Natural rubber (4.2×) over the country average.

Where do Hedgehog fans live in United States?

Hedgehog fans in United States are most concentrated in California (reach 120,996), Texas (reach 98,759), and Florida (reach 67,407). These three regions account for the largest share of the active audience.

What other brands do Hedgehog fans also like?

Beyond Hedgehog itself, the audience over-indexes on Hibachi (27.51×), Natural rubber (4.2×), Bank account (3.54×), and Combat sport (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hedgehog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.