High roller Audience in United States

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High roller has an estimated audience of 373,332 people in United States. 36.6% are female, 63.4% are male, average age 42.6. Top regions: Nevada, California, New York. Top brand affinities: Pro-Ject, Israel, Urban Outfitters, Noodle (Gorillaz), JibJab.

The average High roller fan in United States is 42.6 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, New York. Top brand affinities include Pro-Ject, Israel, Urban Outfitters, with strongest over-indexing on Pro-Ject (5.32× the country average). Demographically, the High roller audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of High roller fans

Demographic split for High roller audience in United States
MetricValue
Female36.6%
Male63.4%
Average age42.6
Estimated audience size373,332

Audience persona

The typical High roller fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for High roller in United States
RegionReachAffinity
Nevada106,31229.44×
California19,3990.47×
New York11,5580.55×
Texas11,2820.35×
Maine6,8555.13×
Wisconsin6,7581.2×
Florida6,1960.25×
New Jersey4,4280.47×
Pennsylvania3,7810.3×
Illinois3,3530.27×
Arizona3,2670.43×
Virginia2,8950.32×
Washington2,7890.37×
Ohio2,7060.24×
Georgia2,6010.23×
Massachusetts2,5650.35×
Minnesota2,4960.47×
North Carolina2,4860.22×
Connecticut2,3280.62×
Michigan2,1720.22×
Colorado2,1460.36×
South Carolina1,8640.33×
Indiana1,6940.25×
Oregon1,6490.39×
Tennessee1,6070.21×
Louisiana1,5780.33×
Utah1,5240.46×
Missouri1,4750.25×
Maryland1,3760.21×
Alabama1,2410.24×
Arkansas1,2390.4×
Oklahoma1,0580.26×
Iowa9570.31×
Kentucky9400.2×
Mississippi8720.28×
Kansas8710.3×
New Mexico6940.37×
Hawaii6910.43×
Idaho6420.34×
Nebraska6120.33×
Alaska5300.66×
New Hampshire4320.29×
South Dakota3710.43×
Montana3460.33×
Rhode Island3390.29×
North Dakota3120.41×
West Virginia2980.17×
Washington, District of Columbia2780.25×
Delaware2100.2×
Vermont1420.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High roller audience
BrandAffinityCategory
Pro-Ject5.32×Music & Radio
Israel2.68×Travel & Leisure
Urban Outfitters1.73×Shopping
Noodle (Gorillaz)3.18×Music & Radio
JibJab4.09×Internet & Social Media
Winemaking3.14×Food & Beverages
Home staging3.58×Home & Garden
Grinch2.5×Movies & TV
Captain America (1990 film)2.61×Movies & TV
MK2.3×Music & Radio
N1 road (South Africa)2.08×Travel & Leisure
KSTP-TV3.78×Movies & TV
Wikia1.7×Internet & Social Media
Goop2.61×Internet & Social Media
Vocal harmony2.17×Music & Radio
Hog Hunting1.58×Sports
Wok2.92×Food & Beverages
Anderson Silva (kickboxer)4.48×Sports
Monogram1.63×Home & Garden
ABC 7 Chicago1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High roller audience
TraitClusterScore
PatriotismCONSERVATISM1.41
Risk AppetiteTHRILL1.4
Family OrientationCONSERVATISM1.28
ExtroversionTHRILL1.22
Luxury OrientationPREMIUM1.18
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for High roller
CountryShare
United States39.0%
Finland18.1%
Canada4.8%

See High roller audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does High roller have in United States?

High roller has an estimated audience of 373,332 people in United States, concentrated in Nevada and California.

What is the gender split and age of High roller fans?

36.6% of High roller fans are female, 63.4% are male, with an average age of 42.6 years.

Which brands do High roller fans like most?

High roller fans show strongest brand affinity for Pro-Ject (5.32×), Israel (2.68×), and Urban Outfitters (1.73×) over the country average.

Where do High roller fans live in United States?

High roller fans in United States are most concentrated in Nevada (reach 106,312), California (reach 19,399), and New York (reach 11,558). These three regions account for the largest share of the active audience.

What other brands do High roller fans also like?

Beyond High roller itself, the audience over-indexes on Israel (2.68×), Urban Outfitters (1.73×), Noodle (Gorillaz) (3.18×), and JibJab (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High roller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.