Hip hop soul Audience in United States

Hip hop soul logo

Hip hop soul has an estimated audience of 3,218,224 people in United States. 65.0% are female, 35.0% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Elsword, 3D printing, Bank account, Litter box, Natural rubber.

The average Hip hop soul fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, 3D printing, Bank account, with strongest over-indexing on Elsword (22.5× the country average). Demographically, the Hip hop soul audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Hip hop soul fans

Demographic split for Hip hop soul audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.3
Estimated audience size3,218,224

Audience persona

The typical Hip hop soul fan in United States is more female, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Hip hop soul in United States
RegionReachAffinity
California90,1400.25×
Texas79,0400.29×
New York53,8200.3×
Mississippi50,6111.91×
Florida42,3980.19×
Georgia40,6890.41×
Iowa39,2541.48×
Louisiana38,5710.93×
Arkansas38,5391.45×
Oklahoma37,6891.05×
Kentucky37,0920.92×
Pennsylvania36,3640.34×
Hawaii36,1052.61×
Alabama35,9030.8×
West Virginia35,8132.39×
Tennessee34,2040.53×
South Carolina33,9600.7×
Indiana33,0880.56×
Kansas33,0791.3×
Missouri32,0440.62×
North Carolina30,7670.32×
Ohio30,6420.31×
Michigan30,5040.36×
Wisconsin30,3410.63×
Virginia30,2630.39×
New Hampshire29,5082.33×
Arizona29,2190.44×
Nebraska28,8951.79×
Connecticut28,8510.89×
New Mexico28,7441.78×
Nevada28,6510.92×
Rhode Island28,4942.78×
Maine28,4772.47×
Oregon28,2850.77×
Utah28,1170.98×
Maryland27,7940.5×
New Jersey27,7270.34×
Illinois27,2860.25×
Minnesota27,1090.59×
Massachusetts26,8300.42×
Washington26,1910.41×
Colorado26,1180.51×
Delaware25,5172.87×
Washington, District of Columbia18,4241.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hip hop soul audience
BrandAffinityCategory
Elsword22.5×Games
3D printing2.48×Technology & Electronics
Bank account2.15×Business & Career
Litter box1.76×Pets & Animals
Natural rubber1.62×Cars & Mobility
Google Photos1.71×Technology & Electronics
Anderson Silva (kickboxer)5.37×Sports
Buying a House3.44×Home & Garden
Magazine (band)3.14×Music & Radio
Mothercare1.53×Kids & Family
Mortgage insurance2.04×Business & Career
Alaskan Husky7.01×Pets & Animals
Overtone4.24×Beauty & Wellness
Cachorro2.27×Pets & Animals
Commercial mortgage2.65×Business & Career
Ellen Burstyn3.53×Movies & TV
Erie County, New York3.71×Travel & Leisure
Preacher (comics)3.59×Literature
Tierra caliente2.78×Travel & Leisure
Arnold Palmer2.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hip hop soul audience
TraitClusterScore
SpiritualityBALANCE1.75
Community OrientationOPEN1.57
MindfulnessBALANCE1.46
Urban LifestyleOPEN1.39
ExtroversionTHRILL1.39
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Hip hop soul
CountryShare
United States60.2%
United Kingdom5.8%
India2.3%

See Hip hop soul audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Hip hop soul have in United States?

Hip hop soul has an estimated audience of 3,218,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Hip hop soul fans?

65.0% of Hip hop soul fans are female, 35.0% are male, with an average age of 43.3 years.

Which brands do Hip hop soul fans like most?

Hip hop soul fans show strongest brand affinity for Elsword (22.5×), 3D printing (2.48×), and Bank account (2.15×) over the country average.

Where do Hip hop soul fans live in United States?

Hip hop soul fans in United States are most concentrated in California (reach 90,140), Texas (reach 79,040), and New York (reach 53,820). These three regions account for the largest share of the active audience.

What other brands do Hip hop soul fans also like?

Beyond Hip hop soul itself, the audience over-indexes on 3D printing (2.48×), Bank account (2.15×), Litter box (1.76×), and Natural rubber (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip hop soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.