Rascasse Audience Intelligence

Hip hop soul Audience in United States

A data profile of the people who buy, follow and care about Hip hop soul in United States — modelled from more than twelve digital signal sources. Hip hop soul has an estimated audience of 3,218,224 people in United States.

#194among Musical genre in United States#4908among Topic in United States#962in Music & Radio

The average Hip hop soul fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nia Long, Tatyana Ali, Teyana Taylor, with strongest over-indexing on Nia Long (30.02× the country average).

Demographically, the Hip hop soul audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hip hop soul fan in United States is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Nia Long.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip hop soul profile in United States.

Audience size
3.2M
in United States
Gender
65.0%♀
35.0% male
Age
43.3
average years
Country rank
#9688
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hip hop soul fans

65.0% are female, 35.0% are male, average age 43.3.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Hip hop soul audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.3
Estimated audience size3,218,224
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Hip hop soul audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Hip hop soul audience comes from United States.

Worldwide audience distribution share by country for Hip hop soul
CountryShare
United States60.2%
United Kingdom5.8%
India2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip hop soul audience in United States is strongest.

Fig. 05

Top regions by affinity

Hip hop soul fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~10K1.16×
02Iowa~30K1.13×
03Mississippi~30K1.11×
04Alaska~8K1.10×
05Vermont~6K1.09×
06Hawaii~10K1.08×
07Washington, District of Columbia~10K1.08×
08Arkansas~30K1.04×
09Louisiana~40K1.03×
10Connecticut~30K1.02×
11West Virginia~20K1.02×
12Alabama~50K1.01×
13Kentucky~40K1.01×
14Oklahoma~40K1.01×
15Nevada~30K1.01×
16Montana~9K1.01×
17South Carolina~50K1.00×
18Kansas~30K1.00×
19Nebraska~20K1.00×
20New Hampshire~10K1.00×
21Maine~10K1.00×
22Rhode Island~10K1.00×
23North Dakota~7K1.00×
24New Mexico~20K0.99×
25Idaho~20K0.99×
26South Dakota~7K0.99×
27Missouri~50K0.98×
28Oregon~40K0.98×
29Utah~30K0.98×
30Indiana~60K0.97×
31Maryland~50K0.97×
32Wisconsin~50K0.97×
33Minnesota~40K0.97×
34Arizona~60K0.96×
35Tennessee~60K0.96×
36Colorado~50K0.96×
37Georgia~90K0.95×
38Washington~60K0.95×
39Massachusetts~60K0.95×
40Ohio~90K0.94×
41North Carolina~90K0.94×
42Michigan~80K0.94×
43New Jersey~80K0.94×
44Virginia~70K0.94×
45Pennsylvania~100K0.93×
46Illinois~100K0.92×
47Florida~200K0.89×
48New York~200K0.88×
49Texas~200K0.85×
50California~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Hip hop soul, United States
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip hop soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip hop soul audience
#·InterestCategoryAffinity×
01Tatyana AliMovies & TV32.42×
02Nia LongMovies & TV30.02×
03Billie HolidayMusic & Radio15.44×
04Bill RussellSports12.03×
05Diana RossMusic & Radio9.78×
06Taraji P. HensonMovies & TV8.99×
07Maya AngelouLiterature8.55×
08Teyana TaylorMovies & TV8.13×
09Berlin WallTravel & Leisure7.99×
10ShellfishFood & Beverages4.91×
11Soul foodMusic & Radio4.63×
12MotownMusic & Radio4.33×
13Web serverTechnology & Electronics4.20×
14Non-alcoholic beverageFood & Beverages3.66×
15Facebook MessengerInternet & Social Media3.52×
16Britney SpearsMusic & Radio3.04×
17Internet celebrityInternet & Social Media2.91×
18Michael JacksonMusic & Radio2.26×
19GeneticsKids & Family2.20×
20TMZInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip hop soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hip hop soul audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
SpiritualityBALANCE1.84×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hip hop soul audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hip hop soul have in United States?

Hip hop soul has an estimated audience of 3,218,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hip hop soul fans?

65.0% of Hip hop soul fans are female, 35.0% are male, with an average age of 43.3 years.

03

Which brands do Hip hop soul fans like most?

Hip hop soul fans show strongest brand affinity for Nia Long (30.02×), Tatyana Ali (32.42×), and Teyana Taylor (8.13×) over the country average.

04

Where do Hip hop soul fans live in United States?

Hip hop soul fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hip hop soul fans also like?

Beyond Hip hop soul itself, the audience over-indexes on Tatyana Ali (32.42×), Teyana Taylor (8.13×), Diana Ross (9.78×), and Facebook Messenger (3.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Hip hop soul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip hop soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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