Hookah lounge Audience in United States
Hookah lounge has an estimated audience of 1,059,403 people in United States. 47.3% are female, 52.7% are male, average age 34.8. Top brand affinities: Restaurant Depot, Bad Bunny, Teyana Taylor, Food and drink, Beauty.
Top brand affinities include Restaurant Depot, Bad Bunny, Teyana Taylor, with strongest over-indexing on Restaurant Depot (8.66× the country average). Demographically, the Hookah lounge audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Travel & Leisure · Type: Topic
Demographics of Hookah lounge fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 34.8 |
| Estimated audience size | 1,059,403 |
Audience persona
The typical Hookah lounge fan in United States is balanced, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Restaurant Depot.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Restaurant Depot | 8.66× | Food & Beverages |
| Bad Bunny | 4.59× | Music & Radio |
| Teyana Taylor | 7.14× | Movies & TV |
| Food and drink | 1.61× | Food & Beverages |
| Beauty | 1.75× | Beauty & Wellness |
| Euphoria | 1.82× | Movies & TV |
| Baghdad Governorate | 26.8× | Travel & Leisure |
| United States | 1.7× | Travel & Leisure |
| Hair Extensions | 3.74× | Beauty & Wellness |
| Arabic pop music | 14.21× | Music & Radio |
| Personal finance | 1.69× | Business & Career |
| East Coast hip hop | 3.37× | Music & Radio |
| Gulf Arabic | 10.1× | Travel & Leisure |
| Internet celebrity | 3.77× | Internet & Social Media |
| Long Island City | 27.79× | Travel & Leisure |
| Ashley Furniture HomeStores | 4.14× | Home & Garden |
| Culture | 1.61× | Literature |
| Fashion Nova | 3× | Shopping |
| Wingstop | 2.64× | Food & Beverages |
| Macy's | 2.2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.11 |
| Risk Appetite | THRILL | 1.75 |
| Urban Lifestyle | OPEN | 1.69 |
| Indulgence | JOY | 1.59 |
| Family Orientation | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Brazil | 13.8% |
| Germany | 6.7% |
See Hookah lounge audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hookah lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.