Rascasse Audience Intelligence

Hot 107.9 Audience in United States

A data profile of the people who buy, follow and care about Hot 107.9 in United States — modelled from more than twelve digital signal sources. Hot 107.9 has an estimated audience of 275,473 people in United States.

#57among Radio Station in United States#7373in Music & Radio

The average Hot 107.9 fan in United States is 34.3 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Louisiana, California.

Top brand affinities include Rosie O'Donnell, Instant messaging, Roche Bobois, with strongest over-indexing on Rosie O'Donnell (14.64× the country average).

Demographically, the Hot 107.9 audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot 107.9 fan in United States is more female, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Rosie O'Donnell.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot 107.9 profile in United States.

Audience size
275K
in United States
Gender
61.5%♀
38.5% male
Age
34.3
average years
Country rank
#50481
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot 107.9 fans

61.5% are female, 38.5% are male, average age 34.3.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Hot 107.9 audience in United States
MetricValue
Female61.5%
Male38.5%
Average age34.3
Estimated audience size275,473
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Hot 107.9 audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Hot 107.9 audience comes from United States.

Worldwide audience distribution share by country for Hot 107.9
CountryShare
United States99.2%
Australia0.3%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot 107.9 audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot 107.9 fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K15.28×
02Georgia~100K11.54×
03Indiana~10K1.90×
04South Carolina~6K1.47×
05Alabama~4K1.05×
06Alaska<1K0.99×
07North Dakota<1K0.99×
08New Hampshire~1K0.98×
09Montana<1K0.98×
10South Dakota<1K0.98×
11Vermont<1K0.98×
12Idaho~1K0.96×
13Delaware<1K0.94×
14West Virginia~1K0.93×
15Rhode Island<1K0.93×
16Maine<1K0.92×
17Arkansas~2K0.91×
18Hawaii~1K0.91×
19New Mexico~1K0.90×
20Washington, District of Columbia<1K0.90×
21Mississippi~2K0.89×
22Nebraska~1K0.89×
23Kansas~2K0.87×
24Oklahoma~3K0.86×
25Utah~2K0.86×
26Iowa~2K0.86×
27Oregon~3K0.85×
28Connecticut~2K0.85×
29Nevada~2K0.85×
30Wisconsin~3K0.84×
31Minnesota~3K0.84×
32Kentucky~3K0.84×
33North Carolina~7K0.83×
34Michigan~6K0.83×
35Arizona~5K0.81×
36Washington~4K0.81×
37Massachusetts~4K0.81×
38Missouri~4K0.81×
39Colorado~3K0.80×
40Maryland~4K0.79×
41Tennessee~4K0.78×
42New Jersey~5K0.74×
43Virginia~5K0.69×
44Ohio~6K0.66×
45Illinois~6K0.64×
46Pennsylvania~6K0.63×
47New York~9K0.56×
48Florida~10K0.53×
49California~20K0.51×
50Texas~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Hot 107.9, United States
0.48×1.00×15.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot 107.9 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot 107.9 audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden16.33×
02Jonathan Rhys MeyersFashion & Accessoires15.92×
03Rosie O'DonnellMovies & TV14.64×
04RocawearFashion & Accessoires14.34×
05Nia LongMovies & TV8.35×
06Max VerstappenSports6.25×
07ShellfishFood & Beverages5.18×
08Michael B. JordanMovies & TV4.91×
09LSU Tigers footballSports4.78×
10Bath and BodyworksShopping3.42×
11Instant messagingInternet & Social Media3.30×
12Raising Cane's Chicken FingersFood & Beverages3.04×
13Internet celebrityInternet & Social Media2.69×
14Hair ExtensionsBeauty & Wellness2.67×
15HollywoodTravel & Leisure2.25×
16Chick-fil-AFood & Beverages2.14×
17Taco BellFood & Beverages1.93×
18HairstyleBeauty & Wellness1.93×
19HappinessHealth1.59×
20BarsTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot 107.9 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot 107.9 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
IndulgenceJOY1.82×
ExtroversionTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot 107.9 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
PatriotismCONSERVATISM0.77×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot 107.9 have in United States?

Hot 107.9 has an estimated audience of 275,473 people in United States, concentrated in Georgia and Louisiana.

02

What is the gender split and age of Hot 107.9 fans?

61.5% of Hot 107.9 fans are female, 38.5% are male, with an average age of 34.3 years.

03

Which brands do Hot 107.9 fans like most?

Hot 107.9 fans show strongest brand affinity for Rosie O'Donnell (14.64×), Instant messaging (3.3×), and Roche Bobois (16.33×) over the country average.

04

Where do Hot 107.9 fans live in United States?

Hot 107.9 fans in United States are most concentrated in Georgia (reach ~100K), Louisiana (reach ~50K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hot 107.9 fans also like?

Beyond Hot 107.9 itself, the audience over-indexes on Instant messaging (3.3×), Roche Bobois (16.33×), Michael B. Jordan (4.91×), and Chick-fil-A (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Hot 107.9 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot 107.9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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