Hot 107.9 Audience in United States
Hot 107.9 has an estimated audience of 275,236 people in United States. 61.5% are female, 38.5% are male, average age 34.3. Top regions: Georgia, Louisiana, New York. Top brand affinities: Horoscope, LSU Tigers football, Hair Extensions, Blended whiskey, Rosie O'Donnell.
The average Hot 107.9 fan in United States is 34.3 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Louisiana, New York. Top brand affinities include Horoscope, LSU Tigers football, Hair Extensions, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Hot 107.9 audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Hot 107.9 fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 34.3 |
| Estimated audience size | 275,236 |
Audience persona
The typical Hot 107.9 fan in United States is more female, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 89,804 | 10.59× |
| Louisiana | 59,193 | 16.68× |
| New York | 6,471 | 0.42× |
| South Carolina | 6,125 | 1.48× |
| Indiana | 5,863 | 1.17× |
| Texas | 5,702 | 0.24× |
| North Carolina | 4,965 | 0.6× |
| Florida | 4,528 | 0.24× |
| Alabama | 4,374 | 1.14× |
| Ohio | 3,054 | 0.36× |
| California | 3,053 | 0.1× |
| Tennessee | 2,598 | 0.47× |
| Illinois | 2,590 | 0.28× |
| Pennsylvania | 2,485 | 0.27× |
| Arkansas | 1,768 | 0.78× |
| Virginia | 1,547 | 0.23× |
| Mississippi | 1,304 | 0.58× |
| Michigan | 1,303 | 0.18× |
| New Jersey | 1,272 | 0.18× |
| Kentucky | 880 | 0.26× |
| Missouri | 862 | 0.19× |
| Maryland | 836 | 0.18× |
| Colorado | 744 | 0.17× |
| Arizona | 740 | 0.13× |
| West Virginia | 737 | 0.57× |
| Oklahoma | 716 | 0.23× |
| Massachusetts | 637 | 0.12× |
| Kansas | 628 | 0.29× |
| Hawaii | 600 | 0.51× |
| Iowa | 596 | 0.26× |
| South Dakota | 584 | 0.92× |
| Wisconsin | 576 | 0.14× |
| North Dakota | 568 | 1.01× |
| Nebraska | 549 | 0.4× |
| Connecticut | 548 | 0.2× |
| New Mexico | 546 | 0.4× |
| Nevada | 544 | 0.2× |
| Rhode Island | 541 | 0.62× |
| Maine | 541 | 0.55× |
| Washington | 539 | 0.1× |
| Oregon | 537 | 0.17× |
| Utah | 534 | 0.22× |
| Minnesota | 515 | 0.13× |
| Delaware | 484 | 0.64× |
| Washington, District of Columbia | 350 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 13.08× | Health |
| LSU Tigers football | 8.2× | Sports |
| Hair Extensions | 4.81× | Beauty & Wellness |
| Blended whiskey | 9.76× | Food & Beverages |
| Rosie O'Donnell | 11.13× | Movies & TV |
| Instant messaging | 2.68× | Internet & Social Media |
| Day trading | 8.04× | Business & Career |
| Roche Bobois | 16.33× | Home & Garden |
| Method Man | 11.46× | Music & Radio |
| ModCloth | 12.19× | Fashion & Accessoires |
| Real property | 2.8× | Home & Garden |
| Tropical Smoothie Cafe | 5.26× | Food & Beverages |
| Indianapolis Motor Speedway | 7.06× | Sports |
| Houston Astros | 4.26× | Sports |
| Calzedonia | 20× | Fashion & Accessoires |
| Chick-fil-A | 1.96× | Food & Beverages |
| Jonathan Rhys Meyers | 18.18× | Fashion & Accessoires |
| Livemusic | 2.63× | Music & Radio |
| Max Verstappen | 6.09× | Sports |
| California Tortilla | 28.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.97 |
| Quality Awareness | PREMIUM | 1.97 |
| Extroversion | THRILL | 1.51 |
| Indulgence | JOY | 1.48 |
| Luxury Orientation | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Australia | 0.3% |
| United Kingdom | 0.1% |
See Hot 107.9 audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
Frequently asked questions
How many fans does Hot 107.9 have in United States?
Hot 107.9 has an estimated audience of 275,236 people in United States, concentrated in Georgia and Louisiana.
What is the gender split and age of Hot 107.9 fans?
61.5% of Hot 107.9 fans are female, 38.5% are male, with an average age of 34.3 years.
Which brands do Hot 107.9 fans like most?
Hot 107.9 fans show strongest brand affinity for Horoscope (13.08×), LSU Tigers football (8.2×), and Hair Extensions (4.81×) over the country average.
Where do Hot 107.9 fans live in United States?
Hot 107.9 fans in United States are most concentrated in Georgia (reach 89,804), Louisiana (reach 59,193), and New York (reach 6,471). These three regions account for the largest share of the active audience.
What other brands do Hot 107.9 fans also like?
Beyond Hot 107.9 itself, the audience over-indexes on LSU Tigers football (8.2×), Hair Extensions (4.81×), Blended whiskey (9.76×), and Rosie O'Donnell (11.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot 107.9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.