Huberman Lab Audience in United States

Huberman Lab has an estimated audience of 1,626,279 people in United States. 51.3% are female, 48.7% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Huberman Lab fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11× the country average). Demographically, the Huberman Lab audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Podcast

Demographics of Huberman Lab fans

Demographic split for Huberman Lab audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.9
Estimated audience size1,626,279

Audience persona

The typical Huberman Lab fan in United States is balanced, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Huberman Lab in United States
RegionReachAffinity
California252,5171.41×
Texas108,5140.78×
New York95,4271.05×
Florida83,7950.76×
Illinois47,8470.88×
Washington47,4611.45×
Colorado46,3091.81×
Michigan45,4511.07×
North Carolina43,7910.89×
Pennsylvania42,4950.78×
Arizona42,3501.28×
Massachusetts39,8911.25×
Ohio36,7850.73×
Virginia36,6710.93×
Georgia35,9900.72×
New Jersey35,0450.85×
Oregon30,5511.64×
Minnesota27,6931.19×
Tennessee26,7620.82×
Utah25,7041.76×
Maryland23,5560.84×
Wisconsin23,2460.95×
Missouri20,7460.79×
Indiana20,1300.68×
Connecticut18,3501.12×
South Carolina17,4010.71×
Alabama15,3600.68×
Idaho13,7721.69×
Louisiana12,2350.58×
Kentucky12,0670.59×
Nevada11,9780.76×
Oklahoma11,8940.66×
Iowa11,2380.84×
Kansas10,4390.81×
Hawaii8,4791.21×
Montana8,0581.79×
Arkansas7,4600.56×
New Hampshire6,9601.09×
Nebraska6,8620.84×
New Mexico6,6400.81×
Washington, District of Columbia6,4741.32×
Maine6,3001.08×
Alaska5,6391.62×
Mississippi5,5040.41×
Rhode Island4,6350.9×
Vermont4,5591.6×
North Dakota3,2630.98×
West Virginia3,2040.42×
South Dakota3,0010.8×
Wyoming2,8751.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huberman Lab audience
BrandAffinityCategory
Capital One11×Business & Career
Google Maps10.63×Internet & Social Media
Indeed.com9.55×Business & Career
CarGurus10.93×Cars & Mobility
Enterprise Rent-A-Car9.01×Cars & Mobility
DeviantArt10.22×Internet & Social Media
Circle K10.08×Shopping
Khan Academy11.53×Business & Career
Beetlejuice6.61×Movies & TV
Google News7.99×News
Aaron Rodgers8.64×Sports
AccuWeather8.63×Home & Garden
Kia Sportage27.74×Cars & Mobility
ICloud11.66×Technology & Electronics
Jeff Bezos11.04×Business & Career
Apple Store7.66×Shopping
Kendra Scott10.17×Fashion & Accessoires
Blake Lively9.34×Movies & TV
Nicole Kidman8.67×Movies & TV
Google Earth9.35×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huberman Lab audience
TraitClusterScore
Risk AppetiteTHRILL1.61
Need for SecurityCONSERVATISM1.51
Early Adopter MentalityPOWER1.49
Luxury OrientationPREMIUM1.29
Career OrientationPOWER1.21
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Huberman Lab
CountryShare
United States43.9%
China6.8%
Canada5.8%

See Huberman Lab audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Huberman Lab have in United States?

Huberman Lab has an estimated audience of 1,626,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Huberman Lab fans?

51.3% of Huberman Lab fans are female, 48.7% are male, with an average age of 40.9 years.

Which brands do Huberman Lab fans like most?

Huberman Lab fans show strongest brand affinity for Capital One (11×), Google Maps (10.63×), and Indeed.com (9.55×) over the country average.

Where do Huberman Lab fans live in United States?

Huberman Lab fans in United States are most concentrated in California (reach 252,517), Texas (reach 108,514), and New York (reach 95,427). These three regions account for the largest share of the active audience.

What other brands do Huberman Lab fans also like?

Beyond Huberman Lab itself, the audience over-indexes on Google Maps (10.63×), Indeed.com (9.55×), CarGurus (10.93×), and Enterprise Rent-A-Car (9.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huberman Lab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.