Rascasse Audience Intelligence

Huberman Lab Audience in United States

A data profile of the people who buy, follow and care about Huberman Lab in United States — modelled from more than twelve digital signal sources. Huberman Lab has an estimated audience of 1,485,639 people in United States.

#32among Podcast in United States#2145in Music & Radio

The average Huberman Lab fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Data science, Business intelligence, Deep learning, with strongest over-indexing on Data science (9.12× the country average).

Demographically, the Huberman Lab audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Huberman Lab fan in United States is balanced, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Data science.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huberman Lab profile in United States.

Audience size
1.5M
in United States
Gender
47.0%♀
53.0% male
Age
39.6
average years
Country rank
#17896
Podcast in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Huberman Lab fans

47.0% are female, 53.0% are male, average age 39.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Huberman Lab audience in United States
MetricValue
Female47.0%
Male53.0%
Average age39.6
Estimated audience size1,485,639
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Huberman Lab audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Huberman Lab audience comes from United States.

Worldwide audience distribution share by country for Huberman Lab
CountryShare
United States42.9%
China7.0%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huberman Lab audience in United States is strongest.

Fig. 05

Top regions by affinity

Huberman Lab fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.80×
02Colorado~40K1.69×
03Montana~7K1.64×
04Idaho~10K1.55×
05Oregon~30K1.54×
06Washington~40K1.37×
07Alaska~5K1.37×
08California~200K1.35×
09Vermont~4K1.32×
10Washington, District of Columbia~6K1.30×
11Massachusetts~40K1.20×
12Hawaii~8K1.19×
13New Hampshire~7K1.16×
14Arizona~40K1.15×
15Minnesota~30K1.12×
16Connecticut~20K1.08×
17Maine~6K1.06×
18New York~90K1.02×
19Wisconsin~20K1.00×
20Michigan~40K0.99×
21North Dakota~3K0.98×
22Rhode Island~5K0.96×
23South Dakota~3K0.94×
24Virginia~40K0.93×
25Nebraska~7K0.93×
26Illinois~50K0.90×
27North Carolina~40K0.89×
28Maryland~20K0.88×
29Iowa~10K0.88×
30Kansas~10K0.88×
31New Mexico~7K0.87×
32Tennessee~30K0.85×
33New Jersey~30K0.84×
34Missouri~20K0.82×
35Nevada~10K0.82×
36Delaware~4K0.82×
37Pennsylvania~40K0.80×
38Florida~80K0.77×
39Ohio~40K0.76×
40Oklahoma~10K0.75×
41Texas~100K0.74×
42South Carolina~20K0.74×
43West Virginia~6K0.74×
44Arkansas~10K0.73×
45Georgia~40K0.72×
46Indiana~20K0.71×
47Alabama~20K0.71×
48Louisiana~10K0.70×
49Kentucky~10K0.68×
50Mississippi~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Huberman Lab, United States
0.68×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huberman Lab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huberman Lab audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics21.16×
02Product HuntInternet & Social Media18.08×
03Internet securityTechnology & Electronics17.83×
04Business intelligenceBusiness & Career11.52×
05Data scienceBusiness & Career9.12×
06Data visualizationTechnology & Electronics7.74×
07StatisticsBusiness & Career7.21×
08Massive open online courseBusiness & Career6.03×
09Web serverTechnology & Electronics3.48×
10Sustainable energyHome & Garden2.75×
11Micro CenterShopping2.72×
12LinkedInInternet & Social Media2.62×
13InnovationBusiness & Career2.59×
14Renewable energyBusiness & Career2.25×
15Artificial intelligenceTechnology & Electronics2.08×
16Master of Business AdministrationBusiness & Career2.06×
17PodcastMusic & Radio1.71×
18Online newspaperNews1.60×
19FedExBusiness & Career1.56×
20Real propertyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huberman Lab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huberman Lab audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
Early Adopter MentalityPOWER1.49×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huberman Lab audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Huberman Lab have in United States?

Huberman Lab has an estimated audience of 1,485,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Huberman Lab fans?

47.0% of Huberman Lab fans are female, 53.0% are male, with an average age of 39.6 years.

03

Which brands do Huberman Lab fans like most?

Huberman Lab fans show strongest brand affinity for Data science (9.12×), Business intelligence (11.52×), and Deep learning (21.16×) over the country average.

04

Where do Huberman Lab fans live in United States?

Huberman Lab fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Huberman Lab fans also like?

Beyond Huberman Lab itself, the audience over-indexes on Business intelligence (11.52×), Deep learning (21.16×), Statistics (7.21×), and Internet security (17.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Huberman Lab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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