Hyatt House Audience in United States

Hyatt House logo

Hyatt House has an estimated audience of 371,919 people in United States. 66.2% are female, 33.8% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Public speaking, Whataburger, Collectable, Jingoism, Príncipe.

The average Hyatt House fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Public speaking, Whataburger, Collectable, with strongest over-indexing on Public speaking (4.92× the country average). Demographically, the Hyatt House audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Hyatt House fans

Demographic split for Hyatt House audience in United States
MetricValue
Female66.2%
Male33.8%
Average age35.0
Estimated audience size371,919

Audience persona

The typical Hyatt House fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Public speaking.

Top regions in United States

Top regions ranked by reach for Hyatt House in United States
RegionReachAffinity
California77,5741.9×
Texas44,1781.38×
Florida29,6471.18×
Illinois21,9761.77×
New York20,3330.98×
North Carolina19,8531.77×
New Jersey19,8002.09×
Georgia18,7511.64×
Pennsylvania15,1141.21×
Colorado14,2202.43×
Virginia11,1001.23×
Washington11,0911.49×
Tennessee10,6711.43×
Michigan7,9960.82×
Ohio7,6330.67×
Connecticut7,0841.9×
Arizona6,7240.89×
Maryland6,5541.02×
Massachusetts6,4290.88×
Minnesota6,0771.14×
Oregon5,7041.34×
Utah5,6701.7×
South Carolina5,3900.96×
Louisiana5,2891.1×
Indiana5,1100.75×
Kentucky4,2940.92×
Arkansas3,5611.16×
Alaska2,8573.59×
Missouri2,0070.33×
Washington, District of Columbia1,8881.69×
Wisconsin1,8570.33×
Nevada1,8390.51×
Oklahoma1,8060.44×
Alabama1,7550.34×
Delaware1,4741.44×
Hawaii1,4460.9×
New Mexico1,1150.6×
North Dakota9091.19×
Mississippi8850.29×
Iowa8490.28×
Kansas8120.28×
Idaho7340.39×
Nebraska6850.37×
New Hampshire4130.28×
West Virginia3610.21×
Rhode Island3550.3×
Montana3330.32×
Maine3040.23×
Wyoming2470.45×
South Dakota1900.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyatt House audience
BrandAffinityCategory
Public speaking4.92×Politics & Society
Whataburger1.88×Food & Beverages
Collectable1.57×Kids & Family
Jingoism1.8×Politics & Society
Príncipe9.38×Travel & Leisure
New Era (Namibia)5.73×News
Buying a House4.57×Home & Garden
Erie County, New York6.26×Travel & Leisure
Nurse education2.01×Kids & Family
JTV (Indonesia)3.21×
Mortgage insurance2.63×Business & Career
ARCO1.59×Cars & Mobility
Panama1.97×Travel & Leisure
Geothermal heating5.17×Home & Garden
Magazine (band)3.24×Music & Radio
Boracay4.64×Travel & Leisure
Iranian folklore8.54×Politics & Society
Islamism6.86×Politics & Society
War on Terror2.97×Politics & Society
Cagayan10.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyatt House audience
TraitClusterScore
IndulgenceJOY2.89
Quality AwarenessPREMIUM2.4
SustainabilityBALANCE2.36
SpiritualityBALANCE2.23
Career OrientationPOWER2.2
TravellingTHRILL2.07

Worldwide distribution

Worldwide audience distribution share by country for Hyatt House
CountryShare
United States70.7%
Japan8.9%
Canada4.1%

See Hyatt House audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hyatt House have in United States?

Hyatt House has an estimated audience of 371,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyatt House fans?

66.2% of Hyatt House fans are female, 33.8% are male, with an average age of 35.0 years.

Which brands do Hyatt House fans like most?

Hyatt House fans show strongest brand affinity for Public speaking (4.92×), Whataburger (1.88×), and Collectable (1.57×) over the country average.

Where do Hyatt House fans live in United States?

Hyatt House fans in United States are most concentrated in California (reach 77,574), Texas (reach 44,178), and Florida (reach 29,647). These three regions account for the largest share of the active audience.

What other brands do Hyatt House fans also like?

Beyond Hyatt House itself, the audience over-indexes on Whataburger (1.88×), Collectable (1.57×), Jingoism (1.8×), and Príncipe (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyatt House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.