Rascasse Audience Intelligence

Hyuna Audience in United States

A data profile of the people who buy, follow and care about Hyuna in United States — modelled from more than twelve digital signal sources. Hyuna has an estimated audience of 354,855 people in United States.

#221among Pop in United States#11016among Person in United States#6365in Music & Radio

The average Hyuna fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Urban Dictionary, Popsicle, 7-Eleven, with strongest over-indexing on Urban Dictionary (25.99× the country average).

Demographically, the Hyuna audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyuna fan in United States is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Urban Dictionary.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyuna profile in United States.

Audience size
355K
in United States
Gender
59.6%♀
40.4% male
Age
29.3
average years
Country rank
#44301
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyuna fans

59.6% are female, 40.4% are male, average age 29.3.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Hyuna audience in United States
MetricValue
Female59.6%
Male40.4%
Average age29.3
Estimated audience size354,855
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Hyuna audience in United States
Age bracketShare%
16-1954%
20-2917%
30-3911%
40-4911%
50+8%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Hyuna audience comes from United States.

Worldwide audience distribution share by country for Hyuna
CountryShare
United States25.6%
Japan13.6%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyuna audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyuna fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K2.36×
02California~80K2.07×
03Washington~10K1.61×
04Nevada~5K1.48×
05Texas~40K1.47×
06New York~30K1.44×
07New Jersey~10K1.29×
08Maryland~8K1.27×
09Virginia~10K1.24×
10Arizona~9K1.22×
11Massachusetts~8K1.16×
12Minnesota~6K1.16×
13Georgia~10K1.14×
14Oregon~5K1.14×
15Illinois~10K1.10×
16North Carolina~10K1.03×
17Florida~20K1.02×
18Oklahoma~4K1.02×
19Alaska<1K1.00×
20Washington, District of Columbia~1K0.99×
21Connecticut~3K0.97×
22Rhode Island~1K0.95×
23Pennsylvania~10K0.94×
24New Mexico~2K0.93×
25Indiana~6K0.90×
26Louisiana~4K0.90×
27Delaware<1K0.90×
28Kentucky~4K0.89×
29Utah~3K0.89×
30South Dakota<1K0.89×
31Alabama~4K0.88×
32Arkansas~3K0.88×
33Nebraska~2K0.87×
34North Dakota<1K0.87×
35Kansas~2K0.86×
36Colorado~5K0.85×
37Wisconsin~4K0.85×
38Michigan~8K0.84×
39Tennessee~6K0.84×
40Idaho~1K0.84×
41South Carolina~4K0.83×
42Mississippi~2K0.83×
43Missouri~5K0.82×
44Vermont<1K0.81×
45West Virginia~1K0.80×
46New Hampshire~1K0.79×
47Maine<1K0.79×
48Ohio~8K0.78×
49Montana<1K0.78×
50Iowa~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Hyuna, United States
0.75×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyuna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyuna audience
#·InterestCategoryAffinity×
01PixivInternet & Social Media76.71×
02GlutaHealth54.85×
03Corpse BrideMovies & TV40.02×
04PopsicleFood & Beverages38.27×
05Boxer shortsFashion & Accessoires37.28×
06Shahid KapoorMovies & TV35.98×
07Society6Shopping26.02×
08Urban DictionaryInternet & Social Media25.99×
09PoppingArts & Culture21.36×
10Night at the MuseumMovies & TV20.00×
11NDTVMovies & TV20.00×
12Eva MendesMovies & TV18.92×
13Group buyingShopping14.84×
14Eva GreenMovies & TV11.99×
15Gender studiesPolitics & Society9.80×
16MalaysiaTravel & Leisure8.19×
177-ElevenShopping7.88×
18Anime and manga fandomLiterature4.01×
19Google FlightsTravel & Leisure3.89×
20Scooby-DooMovies & TV3.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyuna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyuna audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.38×
IndulgenceJOY2.14×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyuna audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Family OrientationCONSERVATISM0.89×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyuna have in United States?

Hyuna has an estimated audience of 354,855 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyuna fans?

59.6% of Hyuna fans are female, 40.4% are male, with an average age of 29.3 years.

03

Which brands do Hyuna fans like most?

Hyuna fans show strongest brand affinity for Urban Dictionary (25.99×), Popsicle (38.27×), and 7-Eleven (7.88×) over the country average.

04

Where do Hyuna fans live in United States?

Hyuna fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hyuna fans also like?

Beyond Hyuna itself, the audience over-indexes on Popsicle (38.27×), 7-Eleven (7.88×), Eva Mendes (18.92×), and Pixiv (76.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Hyuna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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