Hyuna Audience in United States

Hyuna has an estimated audience of 349,271 people in United States. 59.6% are female, 40.4% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Group buying, Diabetes mellitus awareness, Boxer shorts, Microblogging.

The average Hyuna fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Group buying, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hyuna audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Hyuna fans

Demographic split for Hyuna audience in United States
MetricValue
Female59.6%
Male40.4%
Average age29.3
Estimated audience size349,271

Audience persona

The typical Hyuna fan in United States is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hyuna in United States
RegionReachAffinity
California88,1702.3×
Texas45,8111.53×
New York31,0131.59×
Florida24,0021.02×
Illinois14,1411.22×
Georgia13,3581.24×
Washington12,2241.74×
New Jersey11,8571.33×
Pennsylvania11,1360.95×
North Carolina11,0621.05×
Virginia10,7691.27×
Arizona9,4131.32×
Massachusetts8,3541.21×
Maryland8,0741.34×
Ohio8,0440.75×
Michigan7,6890.84×
Minnesota6,1751.23×
Tennessee5,9240.85×
Indiana5,5530.87×
Nevada5,3101.57×
Colorado4,8230.88×
Oregon4,5851.15×
Wisconsin4,4070.84×
Missouri4,2980.76×
Alabama4,2950.88×
South Carolina4,1310.79×
Hawaii3,9282.62×
Louisiana3,9120.87×
Oklahoma3,7850.98×
Kentucky3,5370.81×
Connecticut3,4120.97×
Utah2,7670.88×
Arkansas2,3640.82×
Kansas2,3070.84×
Mississippi2,1640.75×
Iowa1,9370.67×
New Mexico1,5790.9×
Nebraska1,4220.81×
Idaho1,3930.8×
Washington, District of Columbia1,0741.02×
Rhode Island9120.82×
West Virginia8570.53×
New Hampshire8450.61×
Delaware7570.79×
Maine7010.56×
Alaska6260.84×
North Dakota4840.67×
Montana4410.46×
South Dakota4350.54×
Vermont2740.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyuna audience
BrandAffinityCategory
Autism Awareness19.03×Health
Group buying29.52×Shopping
Diabetes mellitus awareness12.48×Health
Boxer shorts53.21×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Popsicle30.45×Food & Beverages
Pixiv20.75×Internet & Social Media
Scooby-Doo6.03×Movies & TV
Income tax13.19×Business & Career
Society623.23×Shopping
Urban Dictionary9.45×Internet & Social Media
Anime and manga fandom5.7×Literature
Night at the Museum20×Movies & TV
7-Eleven4.71×Shopping
Shahid Kapoor35.94×Movies & TV
Trench coat27.69×Fashion & Accessoires
NDTV20×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Eva Mendes9.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyuna audience
TraitClusterScore
Design AffinityPREMIUM1.76
Quality AwarenessPREMIUM1.6
SustainabilityBALANCE1.36
Pet OwnershipJOY1.35
IndulgenceJOY1.31
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Hyuna
CountryShare
United States26.0%
Japan14.0%
Brazil9.5%

See Hyuna audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Hyuna have in United States?

Hyuna has an estimated audience of 349,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyuna fans?

59.6% of Hyuna fans are female, 40.4% are male, with an average age of 29.3 years.

Which brands do Hyuna fans like most?

Hyuna fans show strongest brand affinity for Autism Awareness (19.03×), Group buying (29.52×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Hyuna fans live in United States?

Hyuna fans in United States are most concentrated in California (reach 88,170), Texas (reach 45,811), and New York (reach 31,013). These three regions account for the largest share of the active audience.

What other brands do Hyuna fans also like?

Beyond Hyuna itself, the audience over-indexes on Group buying (29.52×), Diabetes mellitus awareness (12.48×), Boxer shorts (53.21×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.