Hyuna Audience in United States
Hyuna has an estimated audience of 349,271 people in United States. 59.6% are female, 40.4% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: Wolverine (comics), Pro-Ject, Cam Ward, UK garage, Product design.
The average Hyuna fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wolverine (comics), Pro-Ject, Cam Ward, with strongest over-indexing on Wolverine (comics) (17.07× the country average). Demographically, the Hyuna audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Hyuna fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 29.3 |
| Estimated audience size | 349,271 |
Audience persona
The typical Hyuna fan in United States is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Wolverine (comics).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 88,170 | 2.3× |
| Texas | 45,811 | 1.53× |
| New York | 31,013 | 1.59× |
| Florida | 24,002 | 1.02× |
| Illinois | 14,141 | 1.22× |
| Georgia | 13,358 | 1.24× |
| Washington | 12,224 | 1.74× |
| New Jersey | 11,857 | 1.33× |
| Pennsylvania | 11,136 | 0.95× |
| North Carolina | 11,062 | 1.05× |
| Virginia | 10,769 | 1.27× |
| Arizona | 9,413 | 1.32× |
| Massachusetts | 8,354 | 1.21× |
| Maryland | 8,074 | 1.34× |
| Ohio | 8,044 | 0.75× |
| Michigan | 7,689 | 0.84× |
| Minnesota | 6,175 | 1.23× |
| Tennessee | 5,924 | 0.85× |
| Indiana | 5,553 | 0.87× |
| Nevada | 5,310 | 1.57× |
| Colorado | 4,823 | 0.88× |
| Oregon | 4,585 | 1.15× |
| Wisconsin | 4,407 | 0.84× |
| Missouri | 4,298 | 0.76× |
| Alabama | 4,295 | 0.88× |
| South Carolina | 4,131 | 0.79× |
| Hawaii | 3,928 | 2.62× |
| Louisiana | 3,912 | 0.87× |
| Oklahoma | 3,785 | 0.98× |
| Kentucky | 3,537 | 0.81× |
| Connecticut | 3,412 | 0.97× |
| Utah | 2,767 | 0.88× |
| Arkansas | 2,364 | 0.82× |
| Kansas | 2,307 | 0.84× |
| Mississippi | 2,164 | 0.75× |
| Iowa | 1,937 | 0.67× |
| New Mexico | 1,579 | 0.9× |
| Nebraska | 1,422 | 0.81× |
| Idaho | 1,393 | 0.8× |
| Washington, District of Columbia | 1,074 | 1.02× |
| Rhode Island | 912 | 0.82× |
| West Virginia | 857 | 0.53× |
| New Hampshire | 845 | 0.61× |
| Delaware | 757 | 0.79× |
| Maine | 701 | 0.56× |
| Alaska | 626 | 0.84× |
| North Dakota | 484 | 0.67× |
| Montana | 441 | 0.46× |
| South Dakota | 435 | 0.54× |
| Vermont | 274 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wolverine (comics) | 17.07× | Literature |
| Pro-Ject | 6.42× | Music & Radio |
| Cam Ward | 5.78× | Sports |
| UK garage | 7.85× | Music & Radio |
| Product design | 2.59× | Business & Career |
| Gordita | 14.43× | Food & Beverages |
| Home equity | 2.34× | Home & Garden |
| Edvard Grieg | 25.66× | Literature |
| Stamp collecting | 4.51× | Home & Garden |
| Isometric exercise | 8.01× | Sports |
| Wikia | 3.05× | Internet & Social Media |
| Elif | 29.58× | Music & Radio |
| Electrolyte | 3.77× | Health |
| JDSU | 2.45× | Business & Career |
| Natural rubber | 1.59× | Cars & Mobility |
| Guy Fieri | 2.77× | Movies & TV |
| Monogram | 2.7× | Home & Garden |
| Elsword | 10.94× | Games |
| Tulare County, California | 7.16× | Travel & Leisure |
| Mangaka | 2.72× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Quality Awareness | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.36 |
| Pet Ownership | JOY | 1.35 |
| Indulgence | JOY | 1.31 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 14.0% |
| Brazil | 9.5% |
See Hyuna audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Hyuna have in United States?
Hyuna has an estimated audience of 349,271 people in United States, concentrated in California and Texas.
What is the gender split and age of Hyuna fans?
59.6% of Hyuna fans are female, 40.4% are male, with an average age of 29.3 years.
Which brands do Hyuna fans like most?
Hyuna fans show strongest brand affinity for Wolverine (comics) (17.07×), Pro-Ject (6.42×), and Cam Ward (5.78×) over the country average.
Where do Hyuna fans live in United States?
Hyuna fans in United States are most concentrated in California (reach 88,170), Texas (reach 45,811), and New York (reach 31,013). These three regions account for the largest share of the active audience.
What other brands do Hyuna fans also like?
Beyond Hyuna itself, the audience over-indexes on Pro-Ject (6.42×), Cam Ward (5.78×), UK garage (7.85×), and Product design (2.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hyuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.