Popping Audience in United States

Popping logo

Popping has an estimated audience of 1,026,065 people in United States. 62.6% are female, 37.4% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Once upon a time, Suits (TV series), Kickers, Friends, Bad Bunny.

The average Popping fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Once upon a time, Suits (TV series), Kickers, with strongest over-indexing on Once upon a time (23.31× the country average). Demographically, the Popping audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Popping fans

Demographic split for Popping audience in United States
MetricValue
Female62.6%
Male37.4%
Average age35.9
Estimated audience size1,026,065

Audience persona

The typical Popping fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Once upon a time.

Top regions in United States

Top regions ranked by reach for Popping in United States
RegionReachAffinity
California141,6631.26×
Texas105,8091.2×
Florida65,1820.94×
New York55,7250.97×
Georgia38,3521.21×
Ohio38,1351.21×
Illinois36,1461.06×
Pennsylvania34,3290.99×
Nevada32,2623.25×
North Carolina32,0701.04×
New Jersey25,4220.97×
Virginia25,4171.02×
Michigan23,8730.89×
Arizona22,4101.07×
Massachusetts22,4021.11×
Washington20,8181.01×
Tennessee20,0920.98×
Maryland18,9431.07×
Indiana17,1290.91×
South Carolina16,1601.05×
Colorado16,1161×
Missouri16,0860.97×
Wisconsin15,7071.02×
Alabama14,7691.03×
Louisiana14,0511.06×
Minnesota13,3250.91×
Oregon12,2771.04×
Kentucky11,8320.92×
Oklahoma10,6430.93×
Connecticut9,5050.92×
Utah9,2631.01×
Mississippi9,1491.08×
Arkansas8,3300.99×
Iowa7,1710.85×
Kansas7,1500.88×
New Mexico5,0100.97×
Idaho4,8420.94×
Hawaii4,5161.02×
Nebraska4,4320.86×
New Hampshire3,6520.9×
West Virginia3,4330.72×
Washington, District of Columbia3,1471.02×
Maine3,1270.85×
Rhode Island2,4830.76×
Delaware2,1790.77×
Montana2,0090.71×
South Dakota1,8760.79×
Alaska1,8070.82×
North Dakota1,5130.72×
Vermont1,4170.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popping audience
BrandAffinityCategory
Once upon a time23.31×Movies & TV
Suits (TV series)13.36×Movies & TV
Kickers89.6×Literature
Friends2.36×Movies & TV
Bad Bunny4.23×Music & Radio
Yahoo!ショッピング2.1×
Jennifer Lawrence4.49×Movies & TV
Dinesh Karthik60.65×Sports
Baby toys6.89×Kids & Family
Freestyle football22.29×Sports
Brooks Brothers7.11×Fashion & Accessoires
V. V. S. Laxman76×Sports
Polymarket3.38×Business & Career
Virtue1.77×Politics & Society
Rahul Dravid36.48×Sports
Hyuna21.36×Music & Radio
FIFA World Cup1.61×Sports
Clinic (band)9.16×Music & Radio
James Dean6.42×Movies & TV
Dance-pop4.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popping audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Risk AppetiteTHRILL1.91
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.3
LGBTQ+ IdentityOPEN1.29
IndividualismJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Popping
CountryShare
Japan19.3%
United States16.4%
Slovenia6.3%

See Popping audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Popping have in United States?

Popping has an estimated audience of 1,026,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Popping fans?

62.6% of Popping fans are female, 37.4% are male, with an average age of 35.9 years.

Which brands do Popping fans like most?

Popping fans show strongest brand affinity for Once upon a time (23.31×), Suits (TV series) (13.36×), and Kickers (89.6×) over the country average.

Where do Popping fans live in United States?

Popping fans in United States are most concentrated in California (reach 141,663), Texas (reach 105,809), and Florida (reach 65,182). These three regions account for the largest share of the active audience.

What other brands do Popping fans also like?

Beyond Popping itself, the audience over-indexes on Suits (TV series) (13.36×), Kickers (89.6×), Friends (2.36×), and Bad Bunny (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.