Rascasse Audience Intelligence

Popping Audience in United States

A data profile of the people who buy, follow and care about Popping in United States — modelled from more than twelve digital signal sources. Popping has an estimated audience of 1,026,065 people in United States.

#8583among Topic in United States#232in Arts & Culture

The average Popping fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Once upon a time, Kickers, Suits (TV series), with strongest over-indexing on Once upon a time (23.31× the country average).

Demographically, the Popping audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popping fan in United States is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Once upon a time.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popping profile in United States.

Audience size
1M
in United States
Gender
62.6%♀
37.4% male
Age
35.9
average years
Country rank
#23267
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popping fans

62.6% are female, 37.4% are male, average age 35.9.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Popping audience in United States
MetricValue
Female62.6%
Male37.4%
Average age35.9
Estimated audience size1,026,065
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Popping audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Popping audience comes from United States.

Worldwide audience distribution share by country for Popping
CountryShare
Japan19.2%
United States16.4%
Slovenia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popping audience in United States is strongest.

Fig. 05

Top regions by affinity

Popping fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.88×
02Illinois~60K1.79×
03Missouri~30K1.69×
04Nevada~10K1.39×
05Mississippi~10K1.33×
06Indiana~20K1.26×
07Louisiana~20K1.26×
08New Mexico~6K1.20×
09Rhode Island~4K1.18×
10Georgia~40K1.12×
11Texas~100K1.08×
12Kentucky~10K1.08×
13Alabama~20K1.07×
14Hawaii~5K1.07×
15Wisconsin~20K1.05×
16Ohio~30K1.03×
17Connecticut~10K1.02×
18New York~60K1.01×
19Washington, District of Columbia~3K1.01×
20North Carolina~30K1.00×
21Michigan~30K0.99×
22Pennsylvania~30K0.98×
23Montana~3K0.98×
24California~100K0.97×
25Tennessee~20K0.97×
26West Virginia~5K0.97×
27Florida~70K0.96×
28New Jersey~20K0.96×
29South Dakota~2K0.96×
30Massachusetts~20K0.95×
31Utah~9K0.95×
32North Dakota~2K0.95×
33South Carolina~10K0.94×
34Arkansas~8K0.94×
35Virginia~20K0.93×
36Maryland~20K0.92×
37Iowa~8K0.90×
38Kansas~7K0.86×
39Nebraska~4K0.86×
40Delaware~2K0.86×
41Arizona~20K0.85×
42Minnesota~10K0.85×
43Washington~20K0.79×
44Vermont~1K0.78×
45Alaska~2K0.77×
46Oregon~9K0.75×
47Idaho~4K0.73×
48Colorado~10K0.71×
49New Hampshire~3K0.67×
50Maine~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Popping, United States
0.67×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popping audience
#·InterestCategoryAffinity×
01KickersLiterature89.60×
02V. V. S. LaxmanSports76.00×
03Dinesh KarthikSports60.65×
04Rahul DravidSports36.48×
05Once upon a timeMovies & TV23.31×
06Freestyle footballSports22.29×
07HyunaMusic & Radio21.36×
08Suits (TV series)Movies & TV13.36×
09Face/OffMovies & TV12.03×
10Clinic (band)Music & Radio9.16×
11Brooks BrothersFashion & Accessoires7.11×
12Baby toysKids & Family6.89×
13James DeanMovies & TV6.42×
14YeastFood & Beverages4.81×
15Jennifer LawrenceMovies & TV4.49×
16Bad BunnyMusic & Radio4.23×
17Dance-popMusic & Radio4.11×
18PolymarketBusiness & Career3.38×
19VirtuePolitics & Society1.77×
20FIFA World CupSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popping audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
Early Adopter MentalityPOWER1.53×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popping audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Career OrientationPOWER0.89×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popping have in United States?

Popping has an estimated audience of 1,026,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Popping fans?

62.6% of Popping fans are female, 37.4% are male, with an average age of 35.9 years.

03

Which brands do Popping fans like most?

Popping fans show strongest brand affinity for Once upon a time (23.31×), Kickers (89.6×), and Suits (TV series) (13.36×) over the country average.

04

Where do Popping fans live in United States?

Popping fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Popping fans also like?

Beyond Popping itself, the audience over-indexes on Kickers (89.6×), Suits (TV series) (13.36×), Bad Bunny (4.23×), and Face/Off (12.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Popping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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