Insider trading Audience in United States
Insider trading has an estimated audience of 359,816 people in United States. 52.9% are female, 47.1% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Racing, Historic site, Israel, Kendra Scott.
The average Insider trading fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Racing, Historic site, with strongest over-indexing on Combat sport (3.03× the country average). Demographically, the Insider trading audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Insider trading fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 39.9 |
| Estimated audience size | 359,816 |
Audience persona
The typical Insider trading fan in United States is balanced, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,593 | 1.18× |
| Texas | 30,530 | 0.99× |
| New York | 28,634 | 1.42× |
| Florida | 24,237 | 0.99× |
| Illinois | 13,801 | 1.15× |
| Pennsylvania | 13,282 | 1.1× |
| New Jersey | 11,815 | 1.29× |
| North Carolina | 11,725 | 1.08× |
| Georgia | 11,587 | 1.05× |
| Ohio | 11,462 | 1.03× |
| Virginia | 11,170 | 1.27× |
| Michigan | 9,823 | 1.04× |
| Massachusetts | 9,672 | 1.36× |
| Washington | 8,373 | 1.16× |
| Maryland | 6,983 | 1.13× |
| Arizona | 6,616 | 0.9× |
| Tennessee | 6,189 | 0.86× |
| Indiana | 5,909 | 0.9× |
| Minnesota | 5,782 | 1.12× |
| Colorado | 5,705 | 1.01× |
| Wisconsin | 5,661 | 1.05× |
| Missouri | 5,468 | 0.94× |
| South Carolina | 4,696 | 0.87× |
| Alabama | 4,561 | 0.91× |
| Oregon | 4,336 | 1.05× |
| Connecticut | 4,193 | 1.16× |
| Kentucky | 3,790 | 0.84× |
| Louisiana | 3,670 | 0.79× |
| Oklahoma | 3,463 | 0.87× |
| Nevada | 3,089 | 0.89× |
| Utah | 2,900 | 0.9× |
| Iowa | 2,767 | 0.93× |
| Kansas | 2,652 | 0.94× |
| Arkansas | 2,385 | 0.8× |
| Mississippi | 2,054 | 0.69× |
| Washington, District of Columbia | 1,857 | 1.72× |
| New Hampshire | 1,674 | 1.18× |
| Idaho | 1,581 | 0.88× |
| Nebraska | 1,531 | 0.85× |
| Hawaii | 1,511 | 0.98× |
| Maine | 1,468 | 1.14× |
| West Virginia | 1,427 | 0.85× |
| New Mexico | 1,320 | 0.73× |
| Rhode Island | 1,242 | 1.08× |
| Montana | 905 | 0.91× |
| Delaware | 897 | 0.9× |
| Alaska | 687 | 0.89× |
| South Dakota | 677 | 0.81× |
| Vermont | 644 | 1.02× |
| North Dakota | 575 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.03× | Sports |
| Racing | 2.67× | Cars & Mobility |
| Historic site | 3.79× | Arts & Culture |
| Israel | 1.71× | Travel & Leisure |
| Kendra Scott | 2.26× | Fashion & Accessoires |
| Governor of Michigan | 4.57× | Politics & Society |
| Wikia | 1.95× | Internet & Social Media |
| Elsword | 9.29× | Games |
| Goop | 2.95× | Internet & Social Media |
| Cam Ward | 1.99× | Sports |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Fat Albert (film) | 3.98× | Movies & TV |
| Grinch | 1.86× | Movies & TV |
| MK | 1.76× | Music & Radio |
| Wok | 2.72× | Food & Beverages |
| Hipster | 3.98× | Politics & Society |
| Vocal harmony | 1.87× | Music & Radio |
| Ohio State Buckeyes women's basketball | 4.81× | Sports |
| El Paso County, Colorado | 5.15× | Travel & Leisure |
| Home staging | 2.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.69 |
| Risk Appetite | THRILL | 1.59 |
| Family Orientation | CONSERVATISM | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| Italy | 17.2% |
| United Kingdom | 9.2% |
See Insider trading audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Insider trading have in United States?
Insider trading has an estimated audience of 359,816 people in United States, concentrated in California and Texas.
What is the gender split and age of Insider trading fans?
52.9% of Insider trading fans are female, 47.1% are male, with an average age of 39.9 years.
Which brands do Insider trading fans like most?
Insider trading fans show strongest brand affinity for Combat sport (3.03×), Racing (2.67×), and Historic site (3.79×) over the country average.
Where do Insider trading fans live in United States?
Insider trading fans in United States are most concentrated in California (reach 46,593), Texas (reach 30,530), and New York (reach 28,634). These three regions account for the largest share of the active audience.
What other brands do Insider trading fans also like?
Beyond Insider trading itself, the audience over-indexes on Racing (2.67×), Historic site (3.79×), Israel (1.71×), and Kendra Scott (2.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Insider trading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.