Installment loan Audience in United States

Installment loan logo

Installment loan has an estimated audience of 635,201 people in United States. 51.8% are female, 48.2% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Overboard (film), Google Home, Historic site.

The average Installment loan fan in United States is 40.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Overboard (film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Installment loan audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Installment loan fans

Demographic split for Installment loan audience in United States
MetricValue
Female51.8%
Male48.2%
Average age40.3
Estimated audience size635,201

Audience persona

The typical Installment loan fan in United States is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Installment loan in United States
RegionReachAffinity
Texas126,7572.32×
California65,0830.93×
Florida48,9941.14×
Ohio29,5711.51×
Mississippi28,2095.39×
Alabama26,4702.98×
Missouri22,8282.23×
Louisiana20,2892.48×
Illinois20,1730.95×
Tennessee19,1961.51×
Georgia19,0860.98×
South Carolina15,9641.67×
Michigan15,4140.93×
North Carolina13,8900.73×
Indiana12,3891.07×
Wisconsin12,3781.3×
Nevada10,7991.76×
Oklahoma10,7791.53×
New York10,0200.28×
Virginia9,4760.61×
Pennsylvania8,9520.42×
Arizona8,9070.69×
Kentucky8,2421.03×
Colorado8,0270.8×
Washington6,5630.52×
Kansas6,5281.3×
Maryland6,1240.56×
New Jersey6,0920.38×
Arkansas4,5410.87×
Utah4,0990.72×
Minnesota3,7330.41×
Massachusetts3,6890.29×
Idaho3,6571.15×
Oregon3,5380.49×
Iowa3,4270.65×
New Mexico3,1010.97×
Delaware3,0021.71×
Connecticut1,6190.25×
Nebraska1,5140.48×
West Virginia1,3650.46×
Hawaii1,2950.47×
Rhode Island1,1800.58×
Washington, District of Columbia8700.46×
North Dakota7070.54×
New Hampshire6840.27×
South Dakota6810.46×
Maine6660.29×
Wyoming5880.62×
Montana5610.32×
Alaska4810.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Installment loan audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Overboard (film)14.91×Movies & TV
Google Home11.62×Technology & Electronics
Historic site5.21×Arts & Culture
Home equity2.24×Home & Garden
The Historian16.48×Literature
UK garage4.76×Music & Radio
Governor of Michigan6.24×Politics & Society
Fairy godmother6.11×Literature
Eurail16.57×Cars & Mobility
Hipster7.22×Politics & Society
Israel1.57×Travel & Leisure
Kendra Scott2.18×Fashion & Accessoires
Vocal harmony3.16×Music & Radio
University of Rochester11.8×Business & Career
Shiba Inu4.79×Pets & Animals
Grinch2.63×Movies & TV
JDSU1.9×Business & Career
Goop3.27×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Installment loan audience
TraitClusterScore
Career OrientationPOWER2.35
Quality AwarenessPREMIUM1.71
Luxury OrientationPREMIUM1.31
Urban LifestyleOPEN1.21
IndulgenceJOY1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Installment loan
CountryShare
United States47.4%
Malaysia8.6%
Hong Kong8.3%

See Installment loan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Installment loan have in United States?

Installment loan has an estimated audience of 635,201 people in United States, concentrated in Texas and California.

What is the gender split and age of Installment loan fans?

51.8% of Installment loan fans are female, 48.2% are male, with an average age of 40.3 years.

Which brands do Installment loan fans like most?

Installment loan fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Overboard (film) (14.91×) over the country average.

Where do Installment loan fans live in United States?

Installment loan fans in United States are most concentrated in Texas (reach 126,757), California (reach 65,083), and Florida (reach 48,994). These three regions account for the largest share of the active audience.

What other brands do Installment loan fans also like?

Beyond Installment loan itself, the audience over-indexes on Mathcore (17.5×), Overboard (film) (14.91×), Google Home (11.62×), and Historic site (5.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Installment loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.