International Brotherhood of Electrical Workers Audience in United States

International Brotherhood of Electrical Workers logo

International Brotherhood of Electrical Workers has an estimated audience of 356,092 people in United States. 27.2% are female, 72.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Israel, WESH, Lulu 黃路梓茵, Product design.

The average International Brotherhood of Electrical Workers fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Israel, WESH, with strongest over-indexing on Alaska (2.42× the country average). Demographically, the International Brotherhood of Electrical Workers audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Hotel

Demographics of International Brotherhood of Electrical Workers fans

Demographic split for International Brotherhood of Electrical Workers audience in United States
MetricValue
Female27.2%
Male72.8%
Average age40.6
Estimated audience size356,092

Audience persona

The typical International Brotherhood of Electrical Workers fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for International Brotherhood of Electrical Workers in United States
RegionReachAffinity
California48,8701.25×
Texas33,7521.1×
Florida19,3000.8×
New York16,2950.82×
Ohio13,3661.22×
Illinois12,9401.09×
Pennsylvania12,8781.07×
Georgia10,9691×
Michigan9,0160.97×
Washington8,4181.18×
Tennessee8,3681.17×
New Jersey8,3350.92×
Virginia7,9360.91×
Missouri7,6561.33×
Indiana7,6441.18×
North Carolina6,8210.64×
Wisconsin6,3131.18×
Arizona6,2680.86×
Kentucky5,5621.25×
Maryland5,0450.82×
Nevada5,0361.46×
Minnesota4,9210.96×
Massachusetts4,8510.69×
Louisiana4,5941×
Alabama4,5590.92×
Colorado4,3100.77×
Oregon4,1601.02×
Mississippi4,0771.39×
Kansas3,7731.34×
West Virginia3,1601.91×
South Carolina3,0700.57×
Utah2,7640.87×
Oklahoma2,7580.7×
Connecticut2,7120.76×
Iowa2,4780.84×
Arkansas1,7700.6×
New Mexico1,7320.97×
Nebraska1,7210.96×
Idaho1,6850.94×
Washington, District of Columbia1,6521.54×
Hawaii1,5641.02×
Delaware1,5381.57×
Maine1,1650.91×
Alaska1,1031.45×
Montana8940.9×
New Hampshire8040.57×
Rhode Island7770.69×
North Dakota6870.94×
South Dakota5290.64×
Wyoming4570.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Brotherhood of Electrical Workers audience
BrandAffinityCategory
Alaska2.42×Travel & Leisure
Israel2.96×Travel & Leisure
WESH6.13×Movies & TV
Lulu 黃路梓茵2.94×Movies & TV
Product design2.1×Business & Career
Pro-Ject4.06×Music & Radio
Minnesota1.7×Travel & Leisure
Indigenous Australian art13.1×Arts & Culture
Vocal harmony3.99×Music & Radio
Urban Outfitters1.58×Shopping
Wikia2.84×Internet & Social Media
Governor of Michigan5.74×Politics & Society
Eagan, Minnesota13.34×Shopping
Electrolyte3.43×Health
Unique Gifts1.57×Shopping
Hoosier Lottery4.91×Games
Grinch2.5×Movies & TV
N1 road (South Africa)2.54×Travel & Leisure
Voter registration2.9×Politics & Society
Hipster5.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Brotherhood of Electrical Workers audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Need for SecurityCONSERVATISM1.68
Quality AwarenessPREMIUM1.63
DIY MentalityTHRILL1.48
SustainabilityBALANCE1.46
Risk AppetiteTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for International Brotherhood of Electrical Workers
CountryShare
United States93.6%
Canada5.5%
United Kingdom0.3%

See International Brotherhood of Electrical Workers audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does International Brotherhood of Electrical Workers have in United States?

International Brotherhood of Electrical Workers has an estimated audience of 356,092 people in United States, concentrated in California and Texas.

What is the gender split and age of International Brotherhood of Electrical Workers fans?

27.2% of International Brotherhood of Electrical Workers fans are female, 72.8% are male, with an average age of 40.6 years.

Which brands do International Brotherhood of Electrical Workers fans like most?

International Brotherhood of Electrical Workers fans show strongest brand affinity for Alaska (2.42×), Israel (2.96×), and WESH (6.13×) over the country average.

Where do International Brotherhood of Electrical Workers fans live in United States?

International Brotherhood of Electrical Workers fans in United States are most concentrated in California (reach 48,870), Texas (reach 33,752), and Florida (reach 19,300). These three regions account for the largest share of the active audience.

What other brands do International Brotherhood of Electrical Workers fans also like?

Beyond International Brotherhood of Electrical Workers itself, the audience over-indexes on Israel (2.96×), WESH (6.13×), Lulu 黃路梓茵 (2.94×), and Product design (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Brotherhood of Electrical Workers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.