Jennifer Morrison Audience in United States

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Jennifer Morrison has an estimated audience of 2,099,404 people in United States. 58.0% are female, 42.0% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Whataburger, Dog breed, Collectable, Pillow.

The average Jennifer Morrison fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Whataburger, Dog breed, with strongest over-indexing on Minnesota (2.52× the country average). Demographically, the Jennifer Morrison audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jennifer Morrison fans

Demographic split for Jennifer Morrison audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.5
Estimated audience size2,099,404

Audience persona

The typical Jennifer Morrison fan in United States is more female, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Jennifer Morrison in United States
RegionReachAffinity
California204,1890.88×
Texas171,5010.95×
Florida124,2370.87×
New York97,5960.83×
Ohio72,8721.13×
Pennsylvania70,4201×
Illinois66,0490.94×
North Carolina61,9320.98×
Michigan60,0211.09×
Georgia59,3560.92×
Washington50,2011.19×
Virginia47,6110.93×
New Jersey44,7450.84×
Tennessee44,4491.06×
Indiana43,6541.14×
Arizona43,5131.02×
Missouri39,6461.17×
Massachusetts36,6130.89×
Colorado33,8671.02×
Wisconsin33,2441.05×
Minnesota31,1601.04×
South Carolina31,0550.98×
Kentucky29,9291.14×
Maryland28,7220.8×
Alabama28,4620.97×
Oregon26,6671.11×
Utah26,2691.4×
Oklahoma25,6091.1×
Louisiana22,1680.82×
Arkansas19,5311.13×
Connecticut19,1140.91×
Iowa18,3151.06×
Kansas18,1681.1×
Nevada17,3590.85×
Mississippi14,4430.84×
Idaho14,0451.33×
West Virginia10,9301.12×
Nebraska10,5531×
New Mexico9,3260.89×
New Hampshire9,2401.12×
Maine8,4331.12×
Hawaii6,8420.76×
Montana6,7301.16×
Rhode Island5,9050.88×
South Dakota5,0061.03×
Delaware4,6890.81×
North Dakota4,5351.05×
Alaska4,3410.97×
Washington, District of Columbia3,6460.58×
Wyoming3,5191.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jennifer Morrison audience
BrandAffinityCategory
Minnesota2.52×Travel & Leisure
Whataburger2.41×Food & Beverages
Dog breed1.52×Pets & Animals
Collectable1.86×Kids & Family
Pillow2.19×Home & Garden
Alaska1.61×Travel & Leisure
3D printing2.37×Technology & Electronics
Nebraska2.23×Travel & Leisure
Natural rubber1.63×Cars & Mobility
Litter box1.64×Pets & Animals
Bank account1.63×Business & Career
Justice1.81×Politics & Society
Enfamil4.13×Kids & Family
Echorouk37.77×News
Sinaloa2.16×Travel & Leisure
nbc chicago2.91×Movies & TV
Saving1.52×Business & Career
Winemaking2.35×Food & Beverages
Kingdom of Judah3.73×Politics & Society
Sailor2.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jennifer Morrison audience
TraitClusterScore
Career OrientationPOWER2.85
IndividualismJOY2.5
Community OrientationOPEN2.37
MindfulnessBALANCE2.05
TraditionCONSERVATISM2.01
Convenience OrientationPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for Jennifer Morrison
CountryShare
United States28.6%
Germany10.2%
United Kingdom7.9%

See Jennifer Morrison audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jennifer Morrison have in United States?

Jennifer Morrison has an estimated audience of 2,099,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Jennifer Morrison fans?

58.0% of Jennifer Morrison fans are female, 42.0% are male, with an average age of 39.5 years.

Which brands do Jennifer Morrison fans like most?

Jennifer Morrison fans show strongest brand affinity for Minnesota (2.52×), Whataburger (2.41×), and Dog breed (1.52×) over the country average.

Where do Jennifer Morrison fans live in United States?

Jennifer Morrison fans in United States are most concentrated in California (reach 204,189), Texas (reach 171,501), and Florida (reach 124,237). These three regions account for the largest share of the active audience.

What other brands do Jennifer Morrison fans also like?

Beyond Jennifer Morrison itself, the audience over-indexes on Whataburger (2.41×), Dog breed (1.52×), Collectable (1.86×), and Pillow (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jennifer Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.