Joan Rivers Audience in United States

Joan Rivers logo

Joan Rivers has an estimated audience of 1,770,402 people in United States. 50.5% are female, 49.5% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Whataburger, Kodiak, Alaska, Jingoism, Goop.

The average Joan Rivers fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Whataburger, Kodiak, Alaska, with strongest over-indexing on Israel (3.19× the country average). Demographically, the Joan Rivers audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Joan Rivers fans

Demographic split for Joan Rivers audience in United States
MetricValue
Female50.5%
Male49.5%
Average age42.0
Estimated audience size1,770,402

Audience persona

The typical Joan Rivers fan in United States is balanced, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Joan Rivers in United States
RegionReachAffinity
California206,9591.06×
Texas144,2250.95×
Florida135,3971.13×
New York131,1681.33×
Pennsylvania69,4481.16×
Illinois65,1381.1×
Georgia58,8111.08×
Ohio58,6521.08×
North Carolina54,3511.02×
New Jersey52,3521.16×
Michigan49,2521.06×
Virginia42,9221×
Massachusetts40,9931.18×
Arizona36,5261.01×
Tennessee36,3731.02×
Indiana34,4681.07×
Washington33,8770.95×
Missouri30,5991.07×
Maryland29,5570.97×
Colorado26,8670.96×
Wisconsin26,0750.98×
South Carolina25,6480.96×
Minnesota25,1800.99×
Alabama24,7781×
Louisiana23,9071.05×
Kentucky21,5410.97×
Connecticut20,6621.16×
Oregon20,6261.02×
Oklahoma20,3181.03×
Nevada17,0120.99×
Utah14,6450.92×
Arkansas14,6031×
Mississippi13,8580.95×
Iowa13,2490.91×
Kansas13,1370.94×
Idaho8,5120.96×
Nebraska8,0140.9×
New Mexico7,9220.89×
West Virginia7,8970.96×
New Hampshire7,6461.1×
Maine6,4151.01×
Rhode Island6,2581.11×
Hawaii6,1980.81×
Washington, District of Columbia6,1101.15×
Montana4,4080.9×
Delaware4,3530.89×
South Dakota3,2830.8×
North Dakota3,0410.84×
Alaska2,7920.74×
Vermont2,7370.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joan Rivers audience
BrandAffinityCategory
Israel3.19×Travel & Leisure
Whataburger1.81×Food & Beverages
Kodiak, Alaska8.26×Travel & Leisure
Jingoism2.12×Politics & Society
Goop5.09×Internet & Social Media
Jeep Grand Cherokee (WJ)5.8×Cars & Mobility
Elsword15×Games
Natural rubber1.59×Cars & Mobility
Google Photos1.76×Technology & Electronics
Wok4.61×Food & Beverages
Grinch2.34×Movies & TV
Vocal harmony2.61×Music & Radio
headspace5.25×Health
Corona (band)3.16×Music & Radio
Mortgage insurance2.46×Business & Career
Pontifical Xavierian University15.61×Business & Career
Governor of Michigan3.94×Politics & Society
Home staging2.69×Home & Garden
Mothercare1.63×Kids & Family
Might and Magic III: Isles of Terra70.47×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joan Rivers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
ExtroversionTHRILL1.64
Community OrientationOPEN1.56
SpiritualityBALANCE1.35
Design AffinityPREMIUM1.35
TraditionCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Joan Rivers
CountryShare
United States62.6%
United Kingdom10.1%
Canada5.9%

See Joan Rivers audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Joan Rivers have in United States?

Joan Rivers has an estimated audience of 1,770,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Joan Rivers fans?

50.5% of Joan Rivers fans are female, 49.5% are male, with an average age of 42.0 years.

Which brands do Joan Rivers fans like most?

Joan Rivers fans show strongest brand affinity for Israel (3.19×), Whataburger (1.81×), and Kodiak, Alaska (8.26×) over the country average.

Where do Joan Rivers fans live in United States?

Joan Rivers fans in United States are most concentrated in California (reach 206,959), Texas (reach 144,225), and Florida (reach 135,397). These three regions account for the largest share of the active audience.

What other brands do Joan Rivers fans also like?

Beyond Joan Rivers itself, the audience over-indexes on Whataburger (1.81×), Kodiak, Alaska (8.26×), Jingoism (2.12×), and Goop (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.