Rascasse Audience Intelligence

Joan Rivers Audience in United States

A data profile of the people who buy, follow and care about Joan Rivers in United States — modelled from more than twelve digital signal sources. Joan Rivers has an estimated audience of 1,593,350 people in United States.

#1114among Actor Actress or TV Star in United States#3350among Person in United States#2782in Movies & TV

The average Joan Rivers fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luke Perry, Alvin and the Chipmunks, Robert Redford, with strongest over-indexing on Luke Perry (91.69× the country average).

Demographically, the Joan Rivers audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joan Rivers fan in United States is balanced, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Luke Perry.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joan Rivers profile in United States.

Audience size
1.6M
in United States
Gender
50.5%♀
49.5% male
Age
42.0
average years
Country rank
#16967
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joan Rivers fans

50.5% are female, 49.5% are male, average age 42.0.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Joan Rivers audience in United States
MetricValue
Female50.5%
Male49.5%
Average age42.0
Estimated audience size1,593,350
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Joan Rivers audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Joan Rivers audience comes from United States.

Worldwide audience distribution share by country for Joan Rivers
CountryShare
United States60.9%
United Kingdom10.2%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joan Rivers audience in United States is strongest.

Fig. 05

Top regions by affinity

Joan Rivers fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.25×
02Massachusetts~40K1.16×
03Connecticut~20K1.15×
04New Hampshire~8K1.14×
05Rhode Island~6K1.14×
06Pennsylvania~70K1.13×
07New Jersey~50K1.13×
08Washington, District of Columbia~6K1.11×
09Florida~100K1.06×
10Missouri~30K1.06×
11Illinois~60K1.04×
12Ohio~60K1.04×
13Michigan~50K1.04×
14Maine~7K1.04×
15Indiana~30K1.03×
16Arizona~40K1.02×
17Georgia~60K1.01×
18Tennessee~40K1.01×
19Louisiana~20K1.01×
20Oregon~20K1.01×
21Oklahoma~20K1.01×
22Arkansas~10K1.01×
23Idaho~9K1.01×
24California~200K1.00×
25West Virginia~8K1.00×
26Alabama~20K0.99×
27Maryland~30K0.98×
28Wisconsin~30K0.98×
29Minnesota~20K0.98×
30North Carolina~50K0.97×
31Kentucky~20K0.97×
32Nevada~20K0.97×
33Montana~5K0.97×
34Vermont~3K0.97×
35Virginia~40K0.96×
36Mississippi~10K0.96×
37Delaware~5K0.96×
38Colorado~30K0.95×
39South Carolina~30K0.95×
40Kansas~10K0.95×
41Washington~30K0.94×
42New Mexico~8K0.94×
43North Dakota~3K0.94×
44Iowa~10K0.92×
45Nebraska~8K0.92×
46Utah~10K0.91×
47Texas~100K0.90×
48Alaska~3K0.90×
49South Dakota~4K0.88×
50Hawaii~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Joan Rivers, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joan Rivers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joan Rivers audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV91.69×
02Alvin and the ChipmunksMusic & Radio31.44×
03Michael CeraMovies & TV20.24×
04Robert RedfordMovies & TV12.82×
05QVCMovies & TV8.89×
06Catherine O'HaraMovies & TV7.41×
07Jimmy KimmelMovies & TV7.28×
08Late-night talk showMovies & TV6.40×
09Tom HanksMovies & TV6.20×
10Weather forecastingHome & Garden4.66×
11FedExBusiness & Career3.92×
12Sustainable energyHome & Garden3.78×
13Michael JacksonMusic & Radio3.70×
14Renewable energyBusiness & Career3.37×
15Discount storesShopping3.26×
16NostalgiaHome & Garden3.05×
17TMZInternet & Social Media2.85×
18TV talkshowsMovies & TV2.63×
19Mortgage loansBusiness & Career2.52×
20PinterestInternet & Social Media2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joan Rivers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joan Rivers audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
Convenience OrientationPREMIUM1.80×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joan Rivers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.76×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joan Rivers have in United States?

Joan Rivers has an estimated audience of 1,593,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joan Rivers fans?

50.5% of Joan Rivers fans are female, 49.5% are male, with an average age of 42.0 years.

03

Which brands do Joan Rivers fans like most?

Joan Rivers fans show strongest brand affinity for Luke Perry (91.69×), Alvin and the Chipmunks (31.44×), and Robert Redford (12.82×) over the country average.

04

Where do Joan Rivers fans live in United States?

Joan Rivers fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joan Rivers fans also like?

Beyond Joan Rivers itself, the audience over-indexes on Alvin and the Chipmunks (31.44×), Robert Redford (12.82×), QVC (8.89×), and Michael Cera (20.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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