John B Audience in United States

John B logo

John B has an estimated audience of 492,673 people in United States. 21.3% are female, 78.7% are male, average age 39.3. Top regions: Florida, Texas, California. Top brand affinities: Israel, Hipster, Vocal harmony, Wikia, Governor of Michigan.

The average John B fan in United States is 39.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Israel, Hipster, Vocal harmony, with strongest over-indexing on Israel (1.89× the country average). Demographically, the John B audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of John B fans

Demographic split for John B audience in United States
MetricValue
Female21.3%
Male78.7%
Average age39.3
Estimated audience size492,673

Audience persona

The typical John B fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for John B in United States
RegionReachAffinity
Florida38,9351.17×
Texas36,4070.86×
California33,0260.61×
North Carolina19,7331.33×
New York19,3680.7×
Georgia18,8501.24×
Ohio17,6981.17×
Pennsylvania17,5451.06×
Michigan14,3951.12×
Tennessee14,0221.42×
Illinois14,0200.85×
Virginia12,0631.01×
Indiana11,9131.32×
South Carolina11,5091.55×
New Jersey9,5890.77×
Missouri9,2021.16×
Louisiana9,1081.43×
Alabama8,9881.31×
Kentucky8,5361.38×
Massachusetts8,2720.85×
Washington7,2540.73×
Maryland7,2420.85×
Arizona7,0170.7×
Wisconsin6,9930.94×
Minnesota6,8460.97×
Colorado6,6720.86×
Oklahoma6,3591.16×
Mississippi6,0391.49×
Utah5,5641.26×
Arkansas4,8521.2×
Iowa4,6351.14×
Connecticut4,1320.84×
Oregon3,9630.7×
Kansas3,8390.99×
West Virginia3,4911.52×
Nevada3,0490.64×
Nebraska2,8541.15×
Idaho2,7781.12×
New Hampshire1,8330.94×
Maine1,5570.88×
Hawaii1,4790.7×
Rhode Island1,3390.85×
Montana1,1810.86×
Delaware1,1670.86×
South Dakota1,0930.96×
North Dakota1,0801.07×
New Mexico1,0580.43×
Washington, District of Columbia1,0470.71×
Vermont6940.8×
Wyoming6490.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John B audience
BrandAffinityCategory
Israel1.89×Travel & Leisure
Hipster6.85×Politics & Society
Vocal harmony2.7×Music & Radio
Wikia1.82×Internet & Social Media
Governor of Michigan3.65×Politics & Society
Hog Hunting1.61×Sports
Keith Stanfield3.06×Movies & TV
Grinch1.83×Movies & TV
Historic site1.91×Arts & Culture
Home staging2.32×Home & Garden
Elsword6.85×Games
N1 road (South Africa)1.7×Travel & Leisure
HydraFacial3.11×Beauty & Wellness
Jaws2.07×Movies & TV
Keeper (password manager)2.39×Technology & Electronics
Wok2.4×Food & Beverages
Goop1.84×Internet & Social Media
WESH1.63×Movies & TV
Eden Lake2.52×Movies & TV
Hibachi2.37×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John B audience
TraitClusterScore
Risk AppetiteTHRILL1.56
DIY MentalityTHRILL1.51
Luxury OrientationPREMIUM1.42
Need for SecurityCONSERVATISM1.39
Family OrientationCONSERVATISM1.36
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for John B
CountryShare
United States42.2%
United Kingdom16.5%
Canada9.6%

See John B audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does John B have in United States?

John B has an estimated audience of 492,673 people in United States, concentrated in Florida and Texas.

What is the gender split and age of John B fans?

21.3% of John B fans are female, 78.7% are male, with an average age of 39.3 years.

Which brands do John B fans like most?

John B fans show strongest brand affinity for Israel (1.89×), Hipster (6.85×), and Vocal harmony (2.7×) over the country average.

Where do John B fans live in United States?

John B fans in United States are most concentrated in Florida (reach 38,935), Texas (reach 36,407), and California (reach 33,026). These three regions account for the largest share of the active audience.

What other brands do John B fans also like?

Beyond John B itself, the audience over-indexes on Hipster (6.85×), Vocal harmony (2.7×), Wikia (1.82×), and Governor of Michigan (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.