A data profile of the people who buy, follow and care about John F. Kennedy Center for the Performing Arts in United States — modelled from more than twelve digital signal sources. John F. Kennedy Center for the Performing Arts has an estimated audience of 1,042,286 people in United States.
The average John F. Kennedy Center for the Performing Arts fan in United States is 47.1 years old, more female, and lives primarily in Virginia.
The audience is concentrated in Virginia, Washington, District of Columbia, Maryland.
Top brand affinities include Gregory Porter, Trader Joe's, Robert Redford, with strongest over-indexing on Gregory Porter (38.33× the country average).
Demographically, the John F. Kennedy Center for the Performing Arts audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical John F. Kennedy Center for the Performing Arts fan in United States is more female, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Gregory Porter.
The key figures that characterise the John F. Kennedy Center for the Performing Arts profile in United States.
58.6% are female, 41.4% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 47.1 |
| Estimated audience size | 1,042,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 38% |
Where the John F. Kennedy Center for the Performing Arts audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 31.82× | |
| 02 | Maryland | ~70K | 4.13× | |
| 03 | Virginia | ~100K | 3.99× | |
| 04 | Wyoming | ~1K | 0.80× | |
| 05 | Alaska | ~1K | 0.66× | |
| 06 | North Dakota | ~1K | 0.63× | |
| 07 | South Dakota | ~1K | 0.60× | |
| 08 | Delaware | ~2K | 0.58× | |
| 09 | Montana | ~2K | 0.57× | |
| 10 | Maine | ~2K | 0.53× | |
| 11 | New Hampshire | ~2K | 0.52× | |
| 12 | Rhode Island | ~2K | 0.52× | |
| 13 | West Virginia | ~2K | 0.50× | |
| 14 | Hawaii | ~2K | 0.49× | |
| 15 | Idaho | ~2K | 0.47× | |
| 16 | New Mexico | ~2K | 0.47× | |
| 17 | Nebraska | ~2K | 0.46× | |
| 18 | Mississippi | ~4K | 0.45× | |
| 19 | Arkansas | ~4K | 0.42× | |
| 20 | Iowa | ~3K | 0.40× | |
| 21 | Kansas | ~3K | 0.40× | |
| 22 | Wisconsin | ~6K | 0.39× | |
| 23 | Oregon | ~4K | 0.38× | |
| 24 | Connecticut | ~4K | 0.38× | |
| 25 | Oklahoma | ~4K | 0.37× | |
| 26 | Pennsylvania | ~10K | 0.36× | |
| 27 | Kentucky | ~5K | 0.36× | |
| 28 | Nevada | ~4K | 0.36× | |
| 29 | Missouri | ~6K | 0.35× | |
| 30 | Louisiana | ~5K | 0.35× | |
| 31 | Utah | ~3K | 0.35× | |
| 32 | Massachusetts | ~7K | 0.34× | |
| 33 | South Carolina | ~5K | 0.34× | |
| 34 | Minnesota | ~5K | 0.34× | |
| 35 | Alabama | ~5K | 0.34× | |
| 36 | Michigan | ~9K | 0.33× | |
| 37 | Arizona | ~7K | 0.33× | |
| 38 | Indiana | ~6K | 0.32× | |
| 39 | Colorado | ~5K | 0.32× | |
| 40 | Ohio | ~10K | 0.31× | |
| 41 | North Carolina | ~9K | 0.31× | |
| 42 | Washington | ~6K | 0.31× | |
| 43 | New Jersey | ~8K | 0.30× | |
| 44 | Tennessee | ~6K | 0.30× | |
| 45 | Illinois | ~10K | 0.29× | |
| 46 | New York | ~20K | 0.28× | |
| 47 | Florida | ~20K | 0.26× | |
| 48 | Georgia | ~8K | 0.26× | |
| 49 | California | ~20K | 0.20× | |
| 50 | Texas | ~20K | 0.19× |
The strongest cross-interests of the John F. Kennedy Center for the Performing Arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gregory Porter | Music & Radio | 38.33× | ||
| 02 | Oblivion (2013 film) | Movies & TV | 14.25× | ||
| 03 | Late-night talk show | Movies & TV | 5.91× | ||
| 04 | Cats (musical) | Music & Radio | 5.03× | ||
| 05 | Goldie Hawn | Movies & TV | 5.00× | ||
| 06 | Tony Award | Arts & Culture | 4.48× | ||
| 07 | Robert Redford | Movies & TV | 3.70× | ||
| 08 | MSNBC | Movies & TV | 3.50× | ||
| 09 | Film score | Music & Radio | 3.50× | ||
| 10 | The Washington Post | News | 3.31× | ||
| 11 | Diane Keaton | Movies & TV | 3.06× | ||
| 12 | Broadway theatre | Travel & Leisure | 2.84× | ||
| 13 | Library | Literature | 2.62× | ||
| 14 | Democracy | Politics & Society | 2.51× | ||
| 15 | Philanthropy | Arts & Culture | 2.36× | ||
| 16 | Trader Joe's | Shopping | 2.19× | ||
| 17 | Michael Jackson | Music & Radio | 2.19× | ||
| 18 | IKEA | Home & Garden | 1.90× | ||
| 19 | Planet Fitness | Sports | 1.53× | ||
| 20 | MSN | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.88× | |
| Community Orientation | OPEN | 1.86× | |
| Spirituality | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Pet Ownership | JOY | 0.83× | |
| DIY Mentality | THRILL | 0.91× |
John F. Kennedy Center for the Performing Arts has an estimated audience of 1,042,286 people in United States, concentrated in Virginia and Washington, District of Columbia.
58.6% of John F. Kennedy Center for the Performing Arts fans are female, 41.4% are male, with an average age of 47.1 years.
John F. Kennedy Center for the Performing Arts fans show strongest brand affinity for Gregory Porter (38.33×), Trader Joe's (2.19×), and Robert Redford (3.7×) over the country average.
John F. Kennedy Center for the Performing Arts fans in United States are most concentrated in Virginia (reach ~100K), Washington, District of Columbia (reach ~100K), and Maryland (reach ~70K). These three regions account for the largest share of the active audience.
Beyond John F. Kennedy Center for the Performing Arts itself, the audience over-indexes on Trader Joe's (2.19×), Robert Redford (3.7×), Diane Keaton (3.06×), and Late-night talk show (5.91×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for John F. Kennedy Center for the Performing Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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