John Hancock Audience in United States

John Hancock logo

John Hancock has an estimated audience of 1,712,468 people in United States. 44.7% are female, 55.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Sailor, Alaska, Nebraska, The Diving Bell and the Butterfly, Food quality.

The average John Hancock fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sailor, Alaska, Nebraska, with strongest over-indexing on Sailor (9.35× the country average). Demographically, the John Hancock audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Brand · Subtype: Politician

Demographics of John Hancock fans

Demographic split for John Hancock audience in United States
MetricValue
Female44.7%
Male55.3%
Average age43.6
Estimated audience size1,712,468

Audience persona

The typical John Hancock fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for John Hancock in United States
RegionReachAffinity
California175,7520.93×
Texas126,5780.86×
Florida107,8650.93×
New York92,8900.97×
Illinois75,6751.33×
Pennsylvania65,9981.14×
Ohio54,8811.04×
Georgia53,0011×
Massachusetts51,5501.53×
North Carolina47,4230.92×
Michigan47,0181.05×
Virginia45,4841.09×
New Jersey42,7390.98×
Indiana37,1141.19×
Arizona34,8891×
Tennessee32,7970.95×
Maryland31,6791.08×
Washington30,4200.89×
Wisconsin30,0811.17×
Minnesota28,8371.18×
Missouri26,8990.97×
South Carolina23,5310.91×
Alabama23,1890.97×
Colorado20,5070.76×
Louisiana19,7480.89×
Kentucky19,6620.92×
Oklahoma18,2740.96×
Connecticut17,7471.03×
Oregon17,6540.9×
Kansas14,8411.1×
Iowa14,0901×
Nevada13,6320.82×
Arkansas13,3870.95×
Utah11,3940.74×
Nebraska10,6121.24×
Mississippi10,2650.73×
New Hampshire9,2891.38×
Idaho8,4360.98×
West Virginia7,4640.94×
Maine7,1101.16×
Hawaii6,4810.88×
New Mexico6,1150.71×
Rhode Island5,8151.07×
Washington, District of Columbia4,8000.93×
North Dakota4,7991.36×
Alaska4,5451.24×
Delaware4,0760.86×
Montana4,0640.86×
South Dakota3,1770.8×
Vermont3,1181.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Hancock audience
BrandAffinityCategory
Sailor9.35×Travel & Leisure
Alaska2.2×Travel & Leisure
Nebraska3.39×Travel & Leisure
The Diving Bell and the Butterfly28.44×Movies & TV
Food quality15.21×Food & Beverages
Sinaloa2.5×Travel & Leisure
Saving1.65×Business & Career
Gauri Khan10.44×Movies & TV
Atkins diet2.27×Health
CAC 402.12×Business & Career
N1 road (South Africa)1.57×Travel & Leisure
Layne Staley2.39×Music & Radio
Enfamil2.33×Kids & Family
Winemaking1.52×Food & Beverages
CAC 401.71×Business & Career
Overboard (film)2.54×Movies & TV
JTV (Indonesia)1.68×
Brunello Cucinelli2.17×Fashion & Accessoires
Voltron: Legendary Defender4.37×Movies & TV
Northrop Grumman1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Hancock audience
TraitClusterScore
PatriotismCONSERVATISM4.62
Career OrientationPOWER2.19
Convenience OrientationPREMIUM1.65
IndividualismJOY1.62
Price SensitivityPREMIUM1.61
Need for SecurityCONSERVATISM1.6

Worldwide distribution

Worldwide audience distribution share by country for John Hancock
CountryShare
United States90.5%
Canada1.6%
United Kingdom1.4%

See John Hancock audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does John Hancock have in United States?

John Hancock has an estimated audience of 1,712,468 people in United States, concentrated in California and Texas.

What is the gender split and age of John Hancock fans?

44.7% of John Hancock fans are female, 55.3% are male, with an average age of 43.6 years.

Which brands do John Hancock fans like most?

John Hancock fans show strongest brand affinity for Sailor (9.35×), Alaska (2.2×), and Nebraska (3.39×) over the country average.

Where do John Hancock fans live in United States?

John Hancock fans in United States are most concentrated in California (reach 175,752), Texas (reach 126,578), and Florida (reach 107,865). These three regions account for the largest share of the active audience.

What other brands do John Hancock fans also like?

Beyond John Hancock itself, the audience over-indexes on Alaska (2.2×), Nebraska (3.39×), The Diving Bell and the Butterfly (28.44×), and Food quality (15.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Hancock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.