Rascasse Audience Intelligence

John Legend Audience in United States

A data profile of the people who buy, follow and care about John Legend in United States — modelled from more than twelve digital signal sources. John Legend has an estimated audience of 2,363,786 people in United States.

#170among Singer-songwriter in United States#2159among Person in United States#1340in Music & Radio

The average John Legend fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, War (band), Rock music, with strongest over-indexing on Diane Keaton (3.97× the country average).

Demographically, the John Legend audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Legend fan in United States is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Legend profile in United States.

Audience size
2.4M
in United States
Gender
69.0%♀
31.0% male
Age
41.5
average years
Country rank
#12464
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Legend fans

69.0% are female, 31.0% are male, average age 41.5.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for John Legend audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.5
Estimated audience size2,363,786
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the John Legend audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

49.3%

of the worldwide John Legend audience comes from United States.

Worldwide audience distribution share by country for John Legend
CountryShare
United States49.3%
United Kingdom5.6%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Legend audience in United States is strongest.

Fig. 05

Top regions by affinity

John Legend fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~100K1.45×
02Hawaii~10K1.39×
03Maryland~50K1.25×
04Georgia~90K1.23×
05North Carolina~90K1.21×
06Alabama~40K1.18×
07Washington, District of Columbia~8K1.17×
08Arkansas~20K1.16×
09Louisiana~40K1.15×
10Nevada~30K1.15×
11South Carolina~40K1.14×
12Mississippi~20K1.14×
13Pennsylvania~90K1.13×
14Virginia~70K1.13×
15Washington~50K1.11×
16Missouri~40K1.11×
17Connecticut~30K1.10×
18California~300K1.09×
19Florida~200K1.09×
20Delaware~7K1.06×
21New York~100K1.05×
22Tennessee~50K1.04×
23Kentucky~30K1.04×
24Rhode Island~8K1.04×
25Illinois~80K1.03×
26New Jersey~60K1.02×
27Indiana~40K1.01×
28Maine~9K1.00×
29Michigan~60K0.99×
30Oregon~30K0.99×
31Massachusetts~50K0.97×
32Oklahoma~30K0.97×
33New Mexico~10K0.97×
34Texas~200K0.90×
35New Hampshire~8K0.88×
36Wisconsin~30K0.87×
37West Virginia~10K0.87×
38Arizona~40K0.86×
39Minnesota~30K0.86×
40Utah~20K0.86×
41Nebraska~10K0.84×
42Iowa~20K0.83×
43Kansas~20K0.83×
44Vermont~3K0.83×
45Idaho~10K0.81×
46Colorado~30K0.80×
47Alaska~4K0.79×
48South Dakota~4K0.78×
49North Dakota~4K0.76×
50Montana~5K0.75×
Fig. 06

Affinity by region

Affinity by region — John Legend, United States
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Legend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Legend audience
#·InterestCategoryAffinity×
01War (band)Music & Radio9.90×
02Blake SheltonMusic & Radio7.11×
03Gwen StefaniMusic & Radio6.87×
04Diane KeatonMovies & TV3.97×
05Cynthia ErivoMovies & TV3.55×
06Robert RedfordMovies & TV2.88×
07NBC NewsMovies & TV2.24×
08Lindsey GrahamPolitics & Society1.89×
09Georgia (U.S. state)Travel & Leisure1.80×
10TennesseeTravel & Leisure1.77×
11Melania TrumpPolitics & Society1.75×
12Rob ReinerMovies & TV1.74×
13HollywoodTravel & Leisure1.72×
14Rock musicMusic & Radio1.59×
15Dollar GeneralShopping1.55×
16Local newsNews1.53×
17Contemporary R&BMusic & Radio1.52×
18NBCMovies & TV1.51×
19Mitch McConnellPolitics & Society1.50×
20BroadcastingMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Legend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Legend audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
Family OrientationCONSERVATISM1.15×
Need for SecurityCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Legend audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Early Adopter MentalityPOWER0.72×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Legend have in United States?

John Legend has an estimated audience of 2,363,786 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Legend fans?

69.0% of John Legend fans are female, 31.0% are male, with an average age of 41.5 years.

03

Which brands do John Legend fans like most?

John Legend fans show strongest brand affinity for Diane Keaton (3.97×), War (band) (9.9×), and Rock music (1.59×) over the country average.

04

Where do John Legend fans live in United States?

John Legend fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do John Legend fans also like?

Beyond John Legend itself, the audience over-indexes on War (band) (9.9×), Rock music (1.59×), Gwen Stefani (6.87×), and Lindsey Graham (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See John Legend audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Legend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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