Rascasse Audience Intelligence

Jon Rahm Audience in United States

A data profile of the people who buy, follow and care about Jon Rahm in United States — modelled from more than twelve digital signal sources. Jon Rahm has an estimated audience of 1,329,977 people in United States.

#40among Golf in United States#4035among Person in United States#1769in Sports

The average Jon Rahm fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Masters Tournament, Ryder Cup, Tiger Woods, with strongest over-indexing on Masters Tournament (18.97× the country average).

Demographically, the Jon Rahm audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Rahm fan in United States is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Rahm profile in United States.

Audience size
1.3M
in United States
Gender
28.7%♀
71.3% male
Age
37.4
average years
Country rank
#19385
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Rahm fans

28.7% are female, 71.3% are male, average age 37.4.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Jon Rahm audience in United States
MetricValue
Female28.7%
Male71.3%
Average age37.4
Estimated audience size1,329,977
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Jon Rahm audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4917%
50+19%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Jon Rahm audience comes from United States.

Worldwide audience distribution share by country for Jon Rahm
CountryShare
United States41.3%
Spain21.6%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Rahm audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Rahm fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.46×
02South Carolina~30K1.43×
03Massachusetts~40K1.39×
04Minnesota~30K1.37×
05North Carolina~50K1.24×
06Connecticut~20K1.22×
07Nebraska~8K1.22×
08Wisconsin~20K1.21×
09Pennsylvania~60K1.20×
10Michigan~40K1.15×
11Illinois~50K1.14×
12Ohio~50K1.14×
13Indiana~30K1.14×
14New Hampshire~6K1.13×
15Iowa~10K1.12×
16Kentucky~20K1.11×
17North Dakota~3K1.11×
18Rhode Island~5K1.08×
19South Dakota~3K1.06×
20Florida~100K1.04×
21Georgia~40K1.04×
22Colorado~20K1.03×
23Maine~5K1.03×
24Tennessee~30K1.02×
25Alabama~20K1.01×
26New York~80K0.99×
27Montana~4K0.99×
28Washington, District of Columbia~4K0.98×
29Kansas~10K0.97×
30New Jersey~30K0.95×
31Missouri~20K0.94×
32Idaho~6K0.94×
33Delaware~4K0.94×
34Vermont~2K0.93×
35Virginia~30K0.91×
36Hawaii~5K0.91×
37Utah~10K0.89×
38West Virginia~5K0.86×
39Washington~20K0.82×
40Maryland~20K0.81×
41Oregon~10K0.81×
42Oklahoma~10K0.80×
43Arkansas~9K0.79×
44California~100K0.78×
45Texas~90K0.77×
46Nevada~10K0.76×
47Louisiana~10K0.75×
48Mississippi~8K0.73×
49New Mexico~5K0.69×
50Alaska~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Jon Rahm, United States
0.67×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Rahm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Rahm audience
#·InterestCategoryAffinity×
01Justin RoseSports24.71×
02Ryder CupSports24.63×
03Phil MickelsonSports20.65×
04Tiger WoodsSports19.30×
05Masters TournamentSports18.97×
06Rory McIlroySports9.25×
07LPGASports9.17×
08Family carCars & Mobility8.70×
09TopGolfSports8.51×
10PGA TourSports8.03×
11JudoSports5.03×
12The Open ChampionshipSports4.81×
13Hair ExtensionsBeauty & Wellness4.17×
14Folk musicMusic & Radio4.16×
15PGA ChampionshipSports3.55×
16FedExBusiness & Career3.49×
17Golf ChannelSports3.30×
18GolfSports2.92×
19High-definition televisionTechnology & Electronics2.32×
20VehiclesCars & Mobility1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Rahm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Rahm audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.49×
PatriotismCONSERVATISM1.97×
TraditionCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Rahm audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
ExtroversionTHRILL0.72×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Rahm have in United States?

Jon Rahm has an estimated audience of 1,329,977 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Jon Rahm fans?

28.7% of Jon Rahm fans are female, 71.3% are male, with an average age of 37.4 years.

03

Which brands do Jon Rahm fans like most?

Jon Rahm fans show strongest brand affinity for Masters Tournament (18.97×), Ryder Cup (24.63×), and Tiger Woods (19.3×) over the country average.

04

Where do Jon Rahm fans live in United States?

Jon Rahm fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Rahm fans also like?

Beyond Jon Rahm itself, the audience over-indexes on Ryder Cup (24.63×), Tiger Woods (19.3×), PGA Tour (8.03×), and Justin Rose (24.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Rahm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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