Jon Rahm Audience in United States
Jon Rahm has an estimated audience of 1,329,367 people in United States. 31.6% are female, 68.4% are male, average age 36.4. Top regions: California, Florida, Texas. Top brand affinities: Pro-Ject, Alaska, Product design, Elsword, Minnesota.
The average Jon Rahm fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pro-Ject, Alaska, Product design, with strongest over-indexing on Pro-Ject (13.44× the country average). Demographically, the Jon Rahm audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Golf
Demographics of Jon Rahm fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 36.4 |
| Estimated audience size | 1,329,367 |
Audience persona
The typical Jon Rahm fan in United States is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 125,885 | 0.86× |
| Florida | 96,521 | 1.07× |
| Texas | 95,704 | 0.84× |
| New York | 73,526 | 0.99× |
| Illinois | 55,268 | 1.25× |
| North Carolina | 54,986 | 1.37× |
| Pennsylvania | 52,221 | 1.17× |
| Ohio | 46,874 | 1.14× |
| Georgia | 46,417 | 1.13× |
| Arizona | 42,902 | 1.58× |
| Michigan | 40,963 | 1.18× |
| Massachusetts | 38,013 | 1.45× |
| New Jersey | 34,230 | 1.01× |
| Virginia | 30,182 | 0.93× |
| South Carolina | 29,430 | 1.47× |
| Tennessee | 27,582 | 1.03× |
| Minnesota | 27,083 | 1.42× |
| Indiana | 26,915 | 1.11× |
| Wisconsin | 24,278 | 1.21× |
| Colorado | 22,818 | 1.09× |
| Washington | 22,338 | 0.84× |
| Alabama | 19,605 | 1.06× |
| Kentucky | 19,468 | 1.17× |
| Maryland | 19,320 | 0.85× |
| Missouri | 18,775 | 0.88× |
| Connecticut | 16,413 | 1.23× |
| Louisiana | 12,396 | 0.72× |
| Oregon | 12,004 | 0.79× |
| Oklahoma | 11,800 | 0.8× |
| Iowa | 11,658 | 1.06× |
| Utah | 10,508 | 0.88× |
| Nevada | 9,791 | 0.76× |
| Kansas | 9,739 | 0.93× |
| Arkansas | 7,809 | 0.71× |
| Nebraska | 7,787 | 1.17× |
| Mississippi | 6,935 | 0.63× |
| New Hampshire | 5,979 | 1.14× |
| Idaho | 5,974 | 0.9× |
| Hawaii | 5,142 | 0.9× |
| Maine | 4,907 | 1.03× |
| West Virginia | 4,833 | 0.78× |
| Rhode Island | 4,591 | 1.08× |
| New Mexico | 4,189 | 0.63× |
| Washington, District of Columbia | 3,886 | 0.97× |
| Montana | 3,312 | 0.9× |
| South Dakota | 3,052 | 0.99× |
| Delaware | 3,009 | 0.82× |
| North Dakota | 2,748 | 1.01× |
| Vermont | 2,013 | 0.86× |
| Wyoming | 1,444 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 13.44× | Music & Radio |
| Alaska | 3.05× | Travel & Leisure |
| Product design | 2.61× | Business & Career |
| Elsword | 19.32× | Games |
| Minnesota | 1.9× | Travel & Leisure |
| Nebraska | 2.82× | Travel & Leisure |
| UK garage | 4.61× | Music & Radio |
| JDSU | 2.5× | Business & Career |
| Isometric exercise | 6.55× | Sports |
| Suikoden IV | 23.49× | Games |
| Sinaloa | 2.64× | Travel & Leisure |
| Fayette County, Georgia | 21.43× | Travel & Leisure |
| Staycation | 2.15× | Home & Garden |
| Google Analytics | 2.99× | Internet & Social Media |
| Trane | 5.41× | Home & Garden |
| Meru, Kenya | 14.19× | Travel & Leisure |
| Justice | 1.64× | Politics & Society |
| Whitley County, Kentucky | 9.67× | Travel & Leisure |
| Graham Greene | 3.37× | Literature |
| Home staging | 2.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.96 |
| Luxury Orientation | PREMIUM | 1.8 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Sports Activity | POWER | 1.19 |
| Risk Appetite | THRILL | 1.16 |
| Tradition | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.4% |
| Spain | 20.7% |
| United Kingdom | 11.0% |
See Jon Rahm audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Jon Rahm have in United States?
Jon Rahm has an estimated audience of 1,329,367 people in United States, concentrated in California and Florida.
What is the gender split and age of Jon Rahm fans?
31.6% of Jon Rahm fans are female, 68.4% are male, with an average age of 36.4 years.
Which brands do Jon Rahm fans like most?
Jon Rahm fans show strongest brand affinity for Pro-Ject (13.44×), Alaska (3.05×), and Product design (2.61×) over the country average.
Where do Jon Rahm fans live in United States?
Jon Rahm fans in United States are most concentrated in California (reach 125,885), Florida (reach 96,521), and Texas (reach 95,704). These three regions account for the largest share of the active audience.
What other brands do Jon Rahm fans also like?
Beyond Jon Rahm itself, the audience over-indexes on Alaska (3.05×), Product design (2.61×), Elsword (19.32×), and Minnesota (1.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jon Rahm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.