Justin Hartley Audience in United States

Justin Hartley logo

Justin Hartley has an estimated audience of 2,886,287 people in United States. 91.2% are female, 8.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Product design, Collectable, Alaska, Israel.

The average Justin Hartley fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Product design, Collectable, with strongest over-indexing on Whataburger (2.22× the country average). Demographically, the Justin Hartley audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Justin Hartley fans

Demographic split for Justin Hartley audience in United States
MetricValue
Female91.2%
Male8.8%
Average age39.5
Estimated audience size2,886,287

Audience persona

The typical Justin Hartley fan in United States is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Justin Hartley in United States
RegionReachAffinity
California275,6950.87×
Texas232,3020.94×
Florida188,5700.97×
New York130,8310.81×
Ohio98,3311.11×
Pennsylvania94,3650.97×
Illinois92,7710.96×
North Carolina89,2381.03×
Georgia82,8060.93×
Arizona79,8481.35×
Michigan79,0631.05×
Tennessee65,6341.13×
Washington62,3801.08×
Virginia61,3070.87×
New Jersey60,0500.82×
Indiana59,3441.13×
Missouri55,4951.19×
Massachusetts50,1390.88×
South Carolina49,1191.13×
Alabama48,2601.2×
Wisconsin47,6881.1×
Colorado46,8431.03×
Minnesota45,3781.1×
Kentucky42,1331.16×
Maryland40,7380.82×
Oregon36,2751.1×
Oklahoma34,5981.08×
Louisiana32,6550.88×
Utah28,2501.09×
Connecticut27,4860.95×
Arkansas26,0871.1×
Kansas25,6451.13×
Nevada25,3060.91×
Iowa25,1331.06×
Mississippi21,6680.91×
Idaho17,6031.22×
Nebraska14,7671.02×
New Mexico13,0270.9×
West Virginia12,9570.96×
New Hampshire11,9511.05×
Maine11,2581.09×
Hawaii10,8330.87×
Montana8,7421.09×
Rhode Island7,9680.87×
Delaware6,8550.86×
South Dakota6,4820.97×
Alaska5,8240.94×
North Dakota5,2430.88×
Washington, District of Columbia4,7400.55×
Vermont4,5560.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Justin Hartley audience
BrandAffinityCategory
Whataburger2.22×Food & Beverages
Product design1.96×Business & Career
Collectable1.52×Kids & Family
Alaska1.55×Travel & Leisure
Israel1.83×Travel & Leisure
Pillow1.85×Home & Garden
Historic site3.43×Arts & Culture
Saving2.02×Business & Career
Mortgage insurance2.93×Business & Career
Fairy godmother4.82×Literature
Goop3.28×Internet & Social Media
REO Speedwagon4.67×Music & Radio
Google Photos1.5×Technology & Electronics
Sinaloa2.1×Travel & Leisure
Nebraska1.54×Travel & Leisure
Elsword8.89×Games
Mothercare1.75×Kids & Family
Home staging2.82×Home & Garden
UK garage2.78×Music & Radio
Governor of Michigan3.74×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Justin Hartley audience
TraitClusterScore
DIY MentalityTHRILL1.37
Community OrientationOPEN1.33
CreativityOPEN1.32
ExtroversionTHRILL1.27
Urban LifestyleOPEN1.26
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Justin Hartley
CountryShare
United States45.6%
Germany8.6%
Canada7.1%

See Justin Hartley audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Justin Hartley have in United States?

Justin Hartley has an estimated audience of 2,886,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Justin Hartley fans?

91.2% of Justin Hartley fans are female, 8.8% are male, with an average age of 39.5 years.

Which brands do Justin Hartley fans like most?

Justin Hartley fans show strongest brand affinity for Whataburger (2.22×), Product design (1.96×), and Collectable (1.52×) over the country average.

Where do Justin Hartley fans live in United States?

Justin Hartley fans in United States are most concentrated in California (reach 275,695), Texas (reach 232,302), and Florida (reach 188,570). These three regions account for the largest share of the active audience.

What other brands do Justin Hartley fans also like?

Beyond Justin Hartley itself, the audience over-indexes on Product design (1.96×), Collectable (1.52×), Alaska (1.55×), and Israel (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Hartley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.